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Tag: business model

How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation

How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation

An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.

By Dillard Tinsley, PhD and Joseph G. Ormsby, PhD
Marketing
Best Practices for Headcount Reporting

Best Practices for Headcount Reporting

This article explores why headcount reporting problems exist and will likely worsen, especially for multinational companies, unless improved workforce planning frameworks are implemented.

By Donald M. Atwater, PhD and Brad Jorgensen, Dprof
Operations Management
Wings of the Great Northwest

Wings of the Great Northwest

Jeff Pinneo has nearly 30 years of airline industry experience, more than 25 of those years with Horizon Air and Alaska Airlines.

By Wayne L. Strom, PhD
Interviews
Conversations about Conscientious Capitalism

Conversations about Conscientious Capitalism

Conscientious capitalism is a term that represents an economic system that takes place when businesses make money while also making a difference.

By Molly Lavik, MS
Interviews
A Winning Tool to Manage Price: The Pricing Checklist

A Winning Tool to Manage Price: The Pricing Checklist

Companies that lack a pricing culture succumb to cost-based as well as reactive pricing methods in lieu of using more proactive and strategic approaches.

By Sean D. Jasso, MBA and Peter L. Louie, MBA, PhD
Strategy
Conversation with American Honda's Tom Ross

Conversation with American Honda’s Tom Ross

A Q&A with Tom Ross, Chief Information Officer and Vice President of the Information Systems Division at American Honda.

By Mark Chun, PhD
Interviews
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