An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.
Tag: business model
This article explores why headcount reporting problems exist and will likely worsen, especially for multinational companies, unless improved workforce planning frameworks are implemented.
Jeff Pinneo has nearly 30 years of airline industry experience, more than 25 of those years with Horizon Air and Alaska Airlines.
Conscientious capitalism is a term that represents an economic system that takes place when businesses make money while also making a difference.
Companies that lack a pricing culture succumb to cost-based as well as reactive pricing methods in lieu of using more proactive and strategic approaches.