When Worlds Collide
A case study of Evergreen, one of the largest commercial printers in America, which unsuccessfully implemented an electronic forms division.
Strategy
Growth Strategies for High Tech Firms
Ansoff’s Growth Strategy Matrix can identify six separate market conditions, or cells, which represent increasing risk for marketers for high-tech roll outs.
Still Thinking of Doing an IPO?
An overview of the IPO process including costs and benefits.