How Gerber Used a Decision Tree in Strategic Decision-Making
Decision trees can assist executives in making strategic decisions.
Strategy
Customer Satisfaction Measurement
Forward-looking companies are finding value in directly measuring and tracking customer satisfaction (CS) as an important strategic success indicator.
When Worlds Collide
A case study of Evergreen, one of the largest commercial printers in America, which unsuccessfully implemented an electronic forms division.
Growth Strategies for High Tech Firms
Ansoff’s Growth Strategy Matrix can identify six separate market conditions, or cells, which represent increasing risk for marketers for high-tech roll outs.
Still Thinking of Doing an IPO?
An overview of the IPO process including costs and benefits.