Graziadio Business Review | Graziadio School of Business and Management | Pepperdine University
  • Journal
  • All Issues
  • About
  • Submissions
  • Blog
Please enter a search term.
Journal Strategy Page 6

Strategy

Trust as a Competitive Advantage

Trust as a Competitive Advantage

Family businesses, the most common type of business form world-wide, share characteristics and working styles that can provide strategic advantages.

By Otis W. Baskin, PhD
Strategy
Planning in a Complex World

Planning in a Complex World

Tacit knowledge conveyed through personal action.

By W. Scott Sherman, PhD
Strategy
Thinking of Doing an IPO?

Thinking of Doing an IPO?

Overview of the IPO process, including costs and benefits.

By Michael Davis, PhD
Strategy

Preserve and Strengthen a Business Partnership

Improve a business alliance by identifying the benefits, responsibilities, and interests of partners.

By Charles D. Kerns, PhD, MBA
Strategy

Decision Tree Analysis

This tree calculates the potential economic impact on Gerber based on the outcome of an investigation.

By Jay Buckley and Thomas J. Dudley, DBA
Strategy

How Gerber Used a Decision Tree in Strategic Decision-Making

Decision trees can assist executives in making strategic decisions.

By Jay Buckley and Thomas J. Dudley, DBA
Decision Sciences, Strategy

Customer Satisfaction Measurement

Forward-looking companies are finding value in directly measuring and tracking customer satisfaction (CS) as an important strategic success indicator.

By Charles W. Fojtik, DBA and John D. Nicks, PhD
Strategy

When Worlds Collide

A case study of Evergreen, one of the largest commercial printers in America, which unsuccessfully implemented an electronic forms division.

By Russell Aebig, MBA and Ann Feyerherm, PhD
Strategy
Growth Strategies for High Tech Firms

Growth Strategies for High Tech Firms

Ansoff’s Growth Strategy Matrix can identify six separate market conditions, or cells, which represent increasing risk for marketers for high-tech roll outs.

By Bruce D. Buskirk, PhD and Edward D. Popper
Strategy, Uncategorized

Still Thinking of Doing an IPO?

An overview of the IPO process including costs and benefits.

By Michael Davis, PhD
Strategy
1 … 4 5 6
Pepperdine | Graziadio Business School

More

  • Editorials
  • Interviews
  • Book Corner
  • Archive – Video Library
  • Editorial Review Board

Follow us

  • Facebook
  • Twitter
  • Linkedin

Topics

  • Accounting / Finance / Investing
  • Business Law
  • Decision Sciences
  • Economics
  • Entrepreneurship / Innovation
  • Ethics
  • Global Business
  • Human Resources
  • Information Management/Technology (IT)
  • Leadership
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Strategy
  • Sustainability
  • Work-Life Balance

Subscribe to the GBR Journal

  • All Issues
  • About
  • Terms of Use
  • Editorial Review Board
  • Submissions
  • Privacy Policy

GBR Social Media

  • Facebook
  • Twitter
  • Linkedin
Pepperdine Graziadio Business School
6100 Center Drive, Los Angeles, CA 90045-1590

The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Pepperdine Graziadio Business School nor Pepperdine University.
Copyright © 2018 Pepperdine University