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PODCAST: Understanding Secondary Meaning in Trademark Law

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Secondary MeaningIn this podcast of the GBR Blog, Alexa Koenig, JD, MA offers commentary on the recent article she co-authored, “Secondary Meaning in Trademark and Trade Dress Law: What It Is and What You Need to Know.” She addresses questions including:

  • What is secondary meaning, and why is it an important trademark issue for businesses to consider?
  • What are the rules surrounding secondary meaning?
  • Can personal names be protected under trademark law?

Koenig is a civil and human rights attorney and a PhD candidate in jurisprudence and social policy at the University of California, Berkeley. She was formerly an assistant professor at the University of San Francisco School of Law. She earned her BA degree summa cum laude from the University of California, Los Angeles, her JD magna cum laude from the University of San Francisco School of Law where she was certified in intellectual property law, and her MA from the University of California, Berkeley School of Law.

Check out the first article in this three-part series, “The Quest for Distinctiveness in Trademark and Trade Dress Law,” which explains how terms and symbols used by companies as elements of their trademark (mark) or trade dress (dress) fall into various categories with varying degrees of legal protection.

Author of the article
Graziadio Business Review
Graziadio Business Review is an online journal that delivers relevant business information and analysis for business, government, and non-profit managers. From accounting and finance to ethics and work/life balance, the Graziadio Business Review extends current business debates in new directions that you can use to advance your business and professional career.
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