Customer Satisfaction Impact on Purchase Intent
Statistics continue to demonstrate that companies that pay attention to customer satisfaction increase their sales more than other companies.
Tag: consumer behavior
Economic Update with Christopher Thornberg: The Social Shift of 2011
Christopher Thornberg, founding principal of Beacon Economics discusses the current economic status in the United States and forecasts what’s to come.
Know Your Consumers First
Podcast provided by the Oomph! company. In this interview, Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management, explains the importance of market research and understanding consumer behavior when conducting a branding campaign. Dr. Scott earned her PhD from the University of South Florida and an MBA from Emory University. … Continued