Taking a proven retail model and exporting it to a new country, often with a new set of competitors, a different language and culture, and unique shopper expectations, requires more than just market research before entry.
Kenneth A. Fox, MBA
Kenneth A. Fox, MBA, is President and Founding Partner of the Soundings Group LLC, a marketing and strategy-consulting firm based in Charleston, South Carolina, USA. Mr. Fox teaches MBA classes part-time in International Business and Marketing. He recently returned from teaching an MBA marketing class in China. He can be reached at firstname.lastname@example.org, and the company’s website and international blog can be found at www.thesoundingsgroup.com