What accounts for owners selling items for more or less than they are worth? Do sellers and buyers see the value of an item in the same way? Can a third-party agent impact the selling price of an item to net the seller a higher profit? This article offers some surprising answers.
Aaron R. Brough, PhD
Aaron R. Brough, PhD, is an Assistant Professor of Marketing in the Business Administration Division of Seaver College at Pepperdine University in Malibu, California. Dr. Brough received his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University. His research, which examines how the framing and construal of information influences consumer judgments, decisions, and behavior, has been published in the Journal of Marketing and the Journal of Consumer Research and featured by TIME, TODAY, and the Harvard Business Review. Dr. Brough has served as an expert witness in trademark disputes and gained industry experience managing large-scale quantitative market research projects at a Boston-based consulting firm for clients such as American Express, Coca-Cola, Disney, IBM, and Microsoft. http://seaver.pepperdine.edu/academics/faculty/default.htm?faculty=aaron_brough