Researchers, in striving to understand rational decision making, have often attempted to capture algorithmic calculations of how decisions are made.
Dr. Cornelius Bothma
Cornelius Bothma, a senior academic at the University of South Africa, has a background in international trade and served as a foreign trade representative for South Africa in Vienna, Austria and Istanbul, Turkey. After 13 years’ experience with the South African Department of Trade and Industry, Cornelius joined academia in 1995. He has authored or co-authored 16 books in the field of marketing and trade. While still passionate about global trade, Cornelius has gained a second interest in the field of neuroscience as a result of the establishment of Unisa’s Consumer Neuroscience Lab.