Celebrating Pepperdine Graziadio Business School’s 50th Anniversary, this issue includes PGBS faculty articles and perspectives and featured guest author and professor Edward D. Hess.
2019 Volume 22 Issue 1
The Digital Age has the potential to be as disruptive and transformative for us as the Industrial Revolution was for our ancestors; that disruption could threaten our capitalist system and our democracy.
Rapid technological development in AI has led to speculation of a catastrophic demise of the auditing profession. The primary weakness in this use of AI for auditing is that machines initially learn from flawed systems: humans.
Entrepreneurs are valuable assets to society. The competitive climate in which they operate is inherently challenging, and they must continually seek new and unique methods to help them successfully compete.
To support startups and new ventures in the digital space, ICOs and STOs have the potential to streamline, decentralize, and disintermediate the capital raising process, creating advantages for both entrepreneurs and investors.
As the role of the customer becomes more and more important to the sustainability of the firm, effective allocation of resources will provide a significant advantage to customer service organizations.
Online programs, the fastest-growing segment in management education, are illustrative of how digital technology is now being applied to deliver world-class knowhow at a time and place convenient to the student.
It seems ridiculous to me that virtually 100 percent of organizations knowingly employ people in an important role who are not good at performing this vital function.
2018 Volume 21 Issue 2
To create lasting strategic advantages, leaders need to consider how organizational identity, a more intangible and less mobile feature of the firm, may be used to create a sustainable competitive advantage.