2017 Volume 20 Issue 2
2017 Volume 20 Issue 1
2016 Volume 19 Issue 2
Possessions and Storytelling

Possessions and Storytelling

By understanding self, a common thread of storytelling loosely ties the marketing theory of “self-concept” together with the narrative view of “identity.”…the exploration of possessions and their role in storytelling may strengthen the bond between consumers and brands.

2016 Volume 19 Issue 1
2015 Volume 18 Issue 2
2015 Volume 18 Issue 1
2014 Volume 17 Issue 3
2014 Volume 17 Issue 2
2014 Volume 17 Issue 1
2013 Volume 16 Issue 3
2013 Volume 16 Issue 2
2013 Volume 16 Issue 1
2012 Volume 15 Issue 3
2012 Volume 15 Issue 2
Making Decisions with Multiple Attributes: A Case in Sustainability Planning

Making Decisions with Multiple Attributes: A Case in Sustainability Planning

Decisions involving issues of sustainability tend to include an array of objective attributes along with highly subjective value judgments. Managers must find a way to factor qualitative attributes such as environmental, social, and ethical impact into the decision-making process.

Editor’s Note

This is the largest issue of the GBR we have produced. I believe you will find it both informative and interesting. We’ve included 6 articles, 2 videos, one special report, an update on a highly read article, and an editorial on the business of education, along with our faculty book reviews.

2012 Volume 15 Issue 1
2011 Volume 14 Issue 4
2011 Volume 14 Issue 3
2011 Volume 14 Issue 2
2011 Volume 14 Issue 1
2010 Volume 13 Issue 4
2010 Volume 13 Issue 3
2010 Volume 13 Issue 2
2010 Volume 13 Issue 1
2009 Volume 12 Issue 4
2009 Volume 12 Issue 3
2009 Volume 12 Issue 2
2009 Volume 12 Issue 1
2008 Volume 11 Issue 4
2008 Volume 11 Issue 3
2008 Volume 11 Issue 2
The Tie-In Decision

The Tie-In Decision

It is not uncommon for a manufacturer to choose to “tie” its consumers’ purchase of one product to a required purchase of another. This paper examines the costs and benefits.

2008 Volume 11 Issue 1
2007 Volume 10 Issue 4
Editorial

Editorial

Training in general and e-learning in particular offer the opportunity to enhance both employee and customer satisfaction throughout the government workforce. Furthermore, an e-learning environment offers a vehicle to provide training consistency across the myriad of government agencies, which is especially important in the arena of emergency management. Somewhat surprisingly, in light of the “training … Continued

2007 Volume 10 Issue 3
2007 Volume 10 Issue 2
Editor's Note

Editor’s Note

Dr. Hesse has taught management science using spreadsheets since 1982 in both engineering and business schools, and at both the graduate and undergraduate levels.

2007 Volume 10 Issue 1
2006 Volume 9 Issue 4
Editor's Note

Editor’s Note

My son graduated from high school this spring. After the ceremony, he came to me and announced that he had arrived everything was accomplished in his life. Of course you know and I know that he’s only just starting there’s a lot ahead of him, and a lot of things he doesn’t know. The Graziadio … Continued

2006 Volume 9 Issue 3
2006 Volume 9 Issue 2
2006 Volume 9 Issue 1
2005 Volume 8 Issue 4
2005 Volume 8 Issue 3
2005 Volume 8 Issue 2
2005 Volume 8 Issue 1
2004 Volume 7 Issue 3
2004 Volume 7 Issue 2
2004 Volume 7 Issue 1
2003 Volume 6 Issue 4
2003 Volume 6 Issue 3

Blowing the Whistle

Businesspersons beware. Corporate attorneys “appearing and practicing” before the Securities and Exchange Commission (“SEC”) are now required to comply with stringent new responsibilities for reporting corporate wrongdoing “up the ladder” inside the company, with the possibility that those duties might eventually include “reporting out” outside of the company in the near future. Chalk this up … Continued

2003 Volume 6 Issue 2
2003 Volume 6 Issue 1
2002 Volume 5 Issue 4
2002 Volume 5 Issue 3
2002 Volume 5 Issue 2
Does Market Efficiency Trump Behavioral Bias in Finance Decisions?

Does Market Efficiency Trump Behavioral Bias in Finance Decisions?

Once upon a time, two economists were walking together when one of them saw something that caught his attention. “Look,” he exclaimed, “here’s a great research topic!” “Nonsense,” the other one said, “If it were, someone would have written a paper on it by now.” For a long time this attitude governed the view of … Continued

Editor's Note: Weapons of Mass Disruption

Editor’s Note: Weapons of Mass Disruption

Even though the ‘war on terrorism’ has taken a back seat to economic recovery, businesses are still making decisions punctuated with concerns for vulnerability. In this regard, companies are carefully revisiting their supply-chain. In particular, as Business 2.0 pointed out, the highly-lean ‘Just-in-Time’ strategy is being altered to ‘Just-in-Case.’ In the wake of September 11, … Continued

2002 Volume 5 Issue 1
2001 Volume 4 Issue 4

IT MATTERS: ROI for Tech Deployments in the Downturn

What criteria should tech managers use to evaluate the ROI for new technology? Recent research by the Delphi Group and others indicates that reduced cycle time, or faster value-chain integration, and increased customer retention are the key metrics. Decreased cycle time provides a hard metric for assessing how technology increases an organization’s ability to deliver … Continued

2001 Volume 4 Issue 3
2001 Volume 4 Issue 2
Editor's Note: A Quarter Without Quarter

Editor’s Note: A Quarter Without Quarter

Importantly, the bear market does seem to be clawing at everyone, even politicians. The 90-day ethics rule that requires newly-installed political office holders to divest themselves of investments which might provide a conflict of interest (or put their holdings in a blind trust) forced such luminaries as Secretaries Rumsfeld, Powell, and O’Neil to ponder the … Continued

2001 Volume 4 Issue 1

The Power of Performance Profiling

Activity without direction or purpose is simply motion. No more. No less. Traditional job descriptions focus on activity. It is far better to throw out your activity-based job descriptions and replace them with performance profiles that focus on results – not activity. This call for performance profiling goes out to all organizations wanting to improve … Continued

2000 Volume 3 Issue 4
2000 Volume 3 Issue 3
2000 Volume 3 Issue 2
2000 Volume 3 Issue 1

Are You Ready for E-Commerce?

It took radio 30 years, from 1922 to 1952, to reach 50 million users. Television required 13 years to do the same thing. Cable television became available in 1974 and achieved this goal in 10 years. It took the Internet approximately five years to reach an estimated 100 million users (Source: Harris Interactive) and revolutionize … Continued

1999 Volume 2 Issue 4
1999 Volume 2 Issue 3
1999 Volume 2 Issue 2
1999 Volume 2 Issue 1
1998 Volume 1 Issue 3
1998 Volume 1 Issue 2
1998 Volume 1 Issue 1