NBA Figure 5

NBA Figure 5

Figure 5: Comparing Substitute Products - the NBA vs. the National Hockey League (NHL), National Football League (NFL), and Major League Baseball (MLB)

Figure 5: Comparing Substitute Products – the NBA vs. the National Hockey League (NHL), National Football League (NFL), and Major League Baseball (MLB)

NBANHLNFLMLB
Average Ticket Cost (2003-04)$44.68$43.57$54.75$19.82
Regular Season Games1,2301,2302562,430
Average Attendance per Game17,44318,75167,61841,886
Total Attendees per Season21,454,89023,063,73017,310,208101,782,980

Sources: Average ticket cost http://www.teammarketing.com/fci.cfm?page=fci_nba_03-04.cfm(no longer accessible); Regular season games: www.nba.com/standings, nfl.com/standings, nhl.com/standings, mlb.com/standings and Rodney Fort’s Sports Business Data http://users.pullman.com/rodfort/SportsData/BizFrame.htm

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