Figure 5: Comparing Substitute Products – the NBA vs. the National Hockey League (NHL), National Football League (NFL), and Major League Baseball (MLB)
NBA | NHL | NFL | MLB | |
---|---|---|---|---|
Average Ticket Cost (2003-04) | $44.68 | $43.57 | $54.75 | $19.82 |
Regular Season Games | 1,230 | 1,230 | 256 | 2,430 |
Average Attendance per Game | 17,443 | 18,751 | 67,618 | 41,886 |
Total Attendees per Season | 21,454,890 | 23,063,730 | 17,310,208 | 101,782,980 |
Sources: Average ticket cost http://www.teammarketing.com/fci.cfm?page=fci_nba_03-04.cfm(no longer accessible); Regular season games: www.nba.com/standings, nfl.com/standings, nhl.com/standings, mlb.com/standings and Rodney Fort’s Sports Business Data – http://users.pullman.com/rodfort/SportsData/BizFrame.htm