NBA Figure 5

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NBA Figure 5

Figure 5: Comparing Substitute Products - the NBA vs. the National Hockey League (NHL), National Football League (NFL), and Major League Baseball (MLB)

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Figure 5: Comparing Substitute Products – the NBA vs. the National Hockey League (NHL), National Football League (NFL), and Major League Baseball (MLB)

	NBA	NHL	NFL	MLB
Average Ticket Cost (2003-04)	$44.68	$43.57	$54.75	$19.82
Regular Season Games	1,230	1,230	256	2,430
Average Attendance per Game	17,443	18,751	67,618	41,886
Total Attendees per Season	21,454,890	23,063,730	17,310,208	101,782,980

Sources: Average ticket cost http://www.teammarketing.com/fci.cfm?page=fci_nba_03-04.cfm(no longer accessible); Regular season games: www.nba.com/standings, nfl.com/standings, nhl.com/standings, mlb.com/standings and Rodney Fort’s Sports Business Data – http://users.pullman.com/rodfort/SportsData/BizFrame.htm

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