NBA Figure 3

NBA Figure 3

Figure 3: Demographics of Average NBA Fan (Customer)

Figure 3: Demographics of Average NBA Fan (Customer)

Age:37% between 18-34
Education:62% attended or graduated college
Income:48% earn > $50k annually
Gender:59% male, 41% female
Racial Distribution:18% African Am., 15% Hispanic
Bought Sporting Goods in past 3 months:54%
Bought Licensed Apparel in past year:45%
Access Internet Regularly:66%

Sources: Proquest/ABI, Mediawatch

Print Friendly, PDF & Email
Author of the article
Graziadio Business Review
Graziadio Business Review is an online journal that delivers relevant business information and analysis for business, government, and non-profit managers. From accounting and finance to ethics and work/life balance, the Graziadio Business Review extends current business debates in new directions that you can use to advance your business and professional career.
More articles from

After the Covid-19 Economic Crisis

Introduction Value for Money (VfM) analysis helps governments decide whether it is more cost-effective to do a project through traditional procurement, or through PPPs. State government financial departments, project teams, and senior management can run this type of simplified VfM analysis with the help of a few consultants in order to select the ideal type … Continued

Related Articles
Management and Cultural Implications of Customer Satisfaction Differences for Help Desks in South America