NBA Figure 3

Figure 3: Demographics of Average NBA Fan (Customer)

Figure 3: Demographics of Average NBA Fan (Customer)

Age:37% between 18-34
Education:62% attended or graduated college
Income:48% earn > $50k annually
Gender:59% male, 41% female
Racial Distribution:18% African Am., 15% Hispanic
Bought Sporting Goods in past 3 months:54%
Bought Licensed Apparel in past year:45%
Access Internet Regularly:66%

Sources: Proquest/ABI, Mediawatch

Author of the article
Graziadio Business Review
Graziadio Business Review,

Is an online journal that delivers relevant business information and analysis for business, government, and non-profit managers. From accounting and finance to ethics and work/life balance, the Graziadio Business Review extends current business debates in new directions that you can use to advance your business and professional career.

More articles from
Related Articles

Decision Sciences

James DiLellio, PhD, MBA, Associate Professor of Decision Sciences A hybrid GNSS integrity design leveraging a priori signal noise characteristics. Journal of Navigation, 63(3), 513-526, (2010). Abstract The objective of this paper is to explore a hybrid Global Navigation Satellite System (GNSS) architecture that efficiently meets the stringent needs of safety of life systems. An … Continued

Finance – ETFs

James DiLellio, PhD, MBA, Associate Professor of Decision Sciences Darrol J. Stanley, DBA, Professor of Finance and Accounting ETF Trading Strategies to Enhance Client Wealth Maximization. Financial Services Review, 20, p. 145-163, (2011). Abstract This study examines the performance of pragmatic ETF-only investment strategies published either in an investment newsletter, blog, or are otherwise available … Continued

Teams

Jaclyn A. Margolis, PhD, Assistant Professor, Applied Behavioral Science It’s All Relative: A Team-Based Social Comparison Model for Self-Evaluations of Effectiveness. Group & Organization Management. (Forthcoming), with S. B. Dust. Abstract We apply social comparison theory (SCT) to the organizational context and develop a model explicating the social comparison process that occurs within organizational teams. … Continued