Figure 3: Demographics of Average NBA Fan (Customer)
Age: | 37% between 18-34 |
Education: | 62% attended or graduated college |
Income: | 48% earn > $50k annually |
Gender: | 59% male, 41% female |
Racial Distribution: | 18% African Am., 15% Hispanic |
Bought Sporting Goods in past 3 months: | 54% |
Bought Licensed Apparel in past year: | 45% |
Access Internet Regularly: | 66% |
Sources: Proquest/ABI, Mediawatch