NBA Figure 3

NBA Figure 3

Figure 3: Demographics of Average NBA Fan (Customer)

Figure 3: Demographics of Average NBA Fan (Customer)

Age:37% between 18-34
Education:62% attended or graduated college
Income:48% earn > $50k annually
Gender:59% male, 41% female
Racial Distribution:18% African Am., 15% Hispanic
Bought Sporting Goods in past 3 months:54%
Bought Licensed Apparel in past year:45%
Access Internet Regularly:66%

Sources: Proquest/ABI, Mediawatch

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