Graziadio School of Business and Management | Pepperdine University

• Subscribe
• iTunesU
• YouTube

Editorial: The World of Graduate Management Education Turned Up Side Down

Thirty years from now the big university campuses will be relics!

- Peter Drucker (1997)

Mobile learning has come a long way since Sir Isaac Pitman initiated the first correspondence course in the early 1840s and as the ring master at the Ringling Bros. and Barnum & Bailey Circus continues to say, “You haven’t seen anything yet.” Globalization is bringing about a radical rethink regarding the content and delivery of graduate management education. Today, any time, any where learning is playing an increasingly significant role in higher education, in general, and graduate management education in particular. Typically, mobile learning (M-learning) is defined as the acquisition of knowledge through conversations across multiple contexts via interactive technologies. A fundamental tenet of M-learning is that one size does not fit all. That is, students do not learn at the same pace and they are impacted differently by the learning environment. M-learning dramatically alters the three pillars of traditional graduate management education—fixed time, fixed location, fixed learning pace—with a student centric, flexible and customized learning environment.

Imagine an educational world where a student engaged in a program of graduate management education can enroll in specialty courses from a choice of accredited universities on a worldwide basis. Imagine the same world where a student can engage in a virtual internship, E2B experience, or in a global study team. That world is here today complements of M-learning. As Chick Hearn, fabled play-by-play man for the Los Angeles Lakers, said, “This game’s in the refrigerator! The doors closed, the lights are out, the eggs are cooling, the butter’s getting hard, and the Jell-O is jiggling….”

Here Comes Watson

Just about everyone is familiar with the performance of Watson (the IBM artificial intelligence “AI” program) on the game show Jeopardy! Image a world where every student enrolled in a graduate management program has their own version of a Watson. Another AI example is Khan Academy, a non-profit educational institution, that offers a wide range of interactive videos where students learn in a self-paced environment. These technological developments have brought about an increased interest in the use of intelligent tutors throughout the business school community. Intelligent tutors can be used to design lesson plans and learning experiences based on student performance and background. For example, if a student is having difficulty mastering a particular subject or theme as detected by testing, simulation, or self-assessment, then the intelligent tutor would prescribe specific additional learning content to the student. This content can take the form of videos, computing tutorials, or simulations. Generally speaking, the four basic characteristics of an intelligent tutor are: autonomy, pro-activity, adaptability, and sociability. A well-designed intelligent tutor should be able to assess the student’s current knowledge state and to modify both the content level and delivery mode accordingly.

Many MBA and related programs are increasingly focused on customization, experiential learning, and results assessment. M-learning supports these trends by providing tutorial support across both courses and programs. Offering the broadest range of tutorial instruction options optimizes students’ opportunities for effective learning and having a positive educational experience. The mobile learning paradigm also supports sustainability as it reduces the environmental footprint by moving towards a web-centric learning experience, thus reducing student commuting and reliance on traditional print books.

Dancing on the Cloud

The reformation in management education is being facilitated by the same networking and computing systems that revolutionized global commerce over the past two decades. Cloud computing represents an important resource in these developments. Cloud computing, simply defined, is the enabling of software, hardware, and related computing resources via the Internet for the purpose of developing problem solutions on demand. Increased flexibility, ongoing system updates, and cost reductions are but three of the major benefits associated with transferring most of the heavy computational lift to the Web. This same cloud computing approach can be used in graduate management education. On the cloud, students will use only the specific applications associated with the course instead of having to download and master a large software computing package where most of the embedded functions are not used. This is analogous to e-books that contain only those chapters that are actually going to be utilized in the course. Exposing students to the cloud in a program of graduate management education well positions them to the realities of the modern workplace.

Faculty Collaboration Networks

Higher education is undergoing a fundamental shift from a teacher-centric process to a learning-centric environment that focuses on customized learning. In graduate management education this transformation is being fueled by the need to produce educated managers that can compete on a global basis. A management education collaborative network is a learning-centric virtual structure that focuses on enhancing the education process and solving issues within the academic community. The primary goal of a collaboration network is to provide a platform where the management education community can converge, share and exchange ideas to drive innovation in student learning opportunities.

Specific objectives of the network include:

1)     To provide an outlet for interchange among faculty on emerging topics,

2)     To identify faculty expertise in these topics, and

3)     To provide university leadership a sounding board for critical policy issues.

Three key characteristics of an effective collaboration network are:

• Coordination (ease of use and access),
• Communication (capability to share information), and
• Cooperation (supports task groups realization).

By developing a robust, sustainable and accessible cloud-based knowledge-exchange portal educators will be able to better develop solutions to the current and future challenges facing graduate management education. This will spur a whole new level of global communication and innovation which, in turn, will enhance the learning process and better connect students to the real world of business. In the new upside down learning model students will view tutorials and lectures in an asynchronous mode and venture to class where the emphasis will be on individual and team problem solving and presentations.

. . . and if all of this sounds to futuristic you can always reach out to the IT Help Desk.

2013 Volume 16 Issue 1

• Leading from Character Strength
• Private Businesses Predict Limited Growth for 2013
• Justice in Ethics Programs
• Moving from Misuse to Bricolage
• EDITORIAL: The New Paradigm for Management Education
• The Book Corner
• Video Library
• Dean’s Executive Leadership Series
• Graziadio School Business Programs

2012 Volume 15 Issue 3

• Facilitating the Inventor–Entrepreneur Interaction:
• Bridging the Complexity Gap:
• A No Fault Approach to Recouping Executive Compensation
• Implementing Intrapreneurship:
• Facebook: Data Mining the World’s Largest Focus Group
• The Four-Year U.S. Presidential Cycle and the Stock Market
• VIDEO – Wall of Worry: Elections and the Markets
• Editor’s Note

2012 Volume 15 Issue 2

• VIDEO – Wall of Worry: Elections and the Markets
• The Four-Year U.S. Presidential Cycle and the Stock Market
• CEO Performance of 125 of Northern California’s Largest Companies
• FOR SALE BY OWNER for Less than It Is Worth
• Beyond the Numbers
• Making Decisions with Multiple Attributes: A Case in Sustainability Planning
• The Ethics of Ethics Programs
• Transorganizations: Managing in a Complex and Uncertain World
• The Global Economy is Open for Business
• VIDEO: Leadership, Innovation and Disruption
• UPDATE: Benefits of International Portfolio Diversification
• Editorial: The World of Graduate Management Education Turned Up Side Down
• The Book Corner
• Editor’s Note

2012 Volume 15 Issue 1

• CEO Performance of 100 of Southern California’s Largest Companies
• Editor’s Note
• UPDATE: Reforming Corporate America
• UPDATE: Top 10 U.S. Economic Issues to Monitor
• UPDATE: Airline Industry Key Success Factors
• UPDATE: Management Skills for the 21st Century
• UPDATE: Creating and Sustaining an Ethical Workplace Culture
• UPDATE: The Dollar vs. the Euro
• UPDATE: Making Mergers a Growth Strategy
• UPDATE: The Employers’ Legal Obligations to Employees in the Military
• The Book Corner

2011 Volume 14 Issue 4

• Editor’s Note
• Financial Swiss Army Knife: A User-Friendly Tool for Facilitating Financial Analysis and Due Diligence
• Achieving Enterprise Stability Based on Economic Capital
• The Internet and Globalization: Ten Tips to Building an Effective Digital Strategy for Global Success
• Learn to Expect the Unexpected in Global Retail Expansion
• VIDEO: Stop the Madness: A Recipe to Jump-Start the Global Economy
• The Book Corner

2011 Volume 14 Issue 3

• Editor’s Note
• Labor Pains: The Recovery of the U.S. Labor Market is about to be Pushed Back
• Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
• Leveraging Action Learning as a Talent Management Strategy during Economic Uncertainty
• Protecting Descriptive Brands in Trademark and Trade Dress Law:
• VIDEO: Transforming the Relationship between Business and IT Executives
• The Book Corner

2011 Volume 14 Issue 2

• Editor’s Note: Finding Distinctiveness
• Secondary Meaning in Trademark and Trade Dress Law
• Financial Elements of Business Resilience
• Positive Organizational Scholarship and Practice: A Dynamic Duo
• VIDEO: Currency Wars, a Faculty Panel
• The Book Corner

2011 Volume 14 Issue 1

• Editor’s Note
• A Consequence Analysis that Needs to be Shared
• Family Business Succession
• The Quest for Distinctiveness in Trademark and Trade Dress Law
• Self-Organizing Conversation as an Invitation to Serendipity
• The ABC’s of Effective Feedback
• “Spiritual Capital and Virtuous Business Leadership” with Yale’s Ted Malloch
• “The Role of the CIO” with Harvey Koeppel
• The Book Corner

2010 Volume 13 Issue 4

• Attn: The Corner Office – Why U.S. Firms Should Pay Special Dividends Before Year-End 2010
• The Charisma of Twitter
• Lessons from the New Dodd-Frank Financial Regulatory Reform Law
• The Changing Role of the Residential Real Estate Broker
• 2010 Student Paper Winner: Using Social Media to Grow Your Business
• Editor’s Note: New Look, New Name, Still Great Content
• What to Do when Traditional Diversification Strategies Fail – Revisited
• Great Leaders are Great Decision-Makers
• The Four Levels of Innovation
• The Book Corner

2010 Volume 13 Issue 3

• The Spoiled American
• Choosing Your Negotiation Site
• Editorial: Systems Thinking
• Improvisation as a Way of Dealing with Ambiguity and Complexity
• Economic Recovery Gaining Traction
• The Book Corner
• City National Bank’s Robert Iritani Discusses the Future of Financial Management
• An Interview with Clean Tech Start-up Advisor Susanna Kass
• Servanthood Leadership

2010 Volume 13 Issue 2

• Carl Schramm Talks Expeditionary Economics
• Highly Effective Technical Personnel Strategies
• Real Options: The Value Added through Optimal Decision Making
• 10 Lessons for Entrepreneurs
• Utilizing Business Service Management Concepts to Improve Healthcare Information Services
• Editor’s Note
• Strategies for Leading through Times of Change
• Editorial: Will commercial real estate will follow in the footsteps of the residential property market?
• The Book Corner

2010 Volume 13 Issue 1

• Six Steps for Confronting the Emerging Leadership Succession Crisis
• Interview with Robert Eckert, Chairman of the Board and CEO of Mattel, Incorporated
• Political Connections: The Missing Dimension in Leadership
• How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation
• Three Ways Larger Monitors Can Improve Productivity
• The Role of Finance in the Strategic-Planning and Decision-Making Process
• Editorial: Is Robotics America’s Ticket to Continued Global Competitiveness?
• The Power of Collective Wisdom and the Trap of Collective Folly By Alan Briskin, Sheryl Erickson, John Ott, and Tom Callanan
• The Book Corner

2009 Volume 12 Issue 4

• Women, the Recession, and the Impending Economic Recovery
• The Power of Sharing in an Uncertain World
• How to Communicate Change to Employees
• Five Tactics to Create a Sustainable Restaurant Business
• IT Solutions for SMBs in an Economic Downturn
• What’s Next, Hollywood?
• Eight Key Attributes of Effective Leaders
• What to Do When Traditional Diversification Strategies Fail
• Video Interview on Corporate Social Responsiblitiy with Golden State Foods
• The Book Corner

2009 Volume 12 Issue 3

• Offshoring May Slow Impending U.S. Economic Recovery
• In Memory of Luis Villalobos
• IT Outsourcing: China Grasps for the Lead
• The Buffett Approach to Valuing Stocks
• Audio Interview with BP’s Chief Economist Christof Ruhl
• Audio Interview with McKesson U.S. Pharmaceutical President John Figueroa
• Editorial: E-Learning is Green Learning
• Domestic Partner Benefits in the United States
• Examining the Role of Short-Term Correlation in Portfolio Diversification
• The Book Corner

2009 Volume 12 Issue 2

• The Root Causes of Unethical Behavior
• Price Fixing and Minimum Resale Price Restrictions Are Two Different Animals
• Investing for Income in a Down Economy
• What Determines Which Businesses Win and Which Lose?
• Leveraging Opportunities in the Current Economic Climate
• Editorial: Writing a Business Plan to Attract Investors
• What’s Next LA: The Road to Economic Recovery
• Owner-Occupied Commercial Real Estate for the Entrepreneur
• Attention Deficit Hyperactivity Disorder (ADHD) in the Workplace
• The Winner’s Curse and Optimal Auction Bidding Strategies
• The Book Corner

2009 Volume 12 Issue 1

• Private vs. Public Real Estate Markets
• More Than Money
• The Successful Expatriate Leader in China
• Recognizing Organizational Culture in Managing Change
• Editorial: Taking Advantage of California’s Retirees to Help Close the Budget Gap
• Believe It: Complaints Are Gifts
• An Alternative Way to Manage Equity Portfolios
• Active Alpha Portfolio Management: Appendix A
• Active Alpha Portfolio Management: Appendix B
• The Book Corner

2008 Volume 11 Issue 4

• Best Practices for Headcount Reporting
• 2008 Graziadio School Student Paper Competition – How Intercultural Competence Drives Success in Global Virtual Teams
• Discovering Leadership Potential
• Discovering Leadership Potential – Survey
• Discovering Leadership Potential – Evaluation Guidelines
• Corporate Governance, SOX, and the Business Judgment Rule
• What Will The International Financial Reporting Standards (IFRS) Mean to Businesses and Investors?
• Who are Fannie Mae and Freddie Mac?
• Editorial: Crisis in America: A Nation at Risk
• The End of the Beginning for the Global Credit Crisis
• The Book Corner
• All IFRS-Compliant Statements Are Not Equal

2008 Volume 11 Issue 3

• The Book Corner
• IT-Enabled Information Transparency: A Strategic Approach
• Editorial: The Top 10 Embracements for Difficult Economic Times
• Servicing the Software Industry (SaaS)
• Where Do Older Workers Go?
• Creating Wealth in Low Income Communities
• Supplier Diversity and Competitive Advantage: New Opportunities in Emerging Domestic Markets
• The Last 100 Feet of the Supply Chain
• America’s Financial Crisis

2008 Volume 11 Issue 2

• The Tie-In Decision
• The Trybaby Syndrome
• Editorial: California Greening: Boom or Bust?
• High CEO Pay Could Draw Renewed Attention in Election Year
• The Book Corner
• Empowering Employees to Success
• Commercial Banking and Treasury Management in Mexico

2008 Volume 11 Issue 1

• Venture Capital Audio Interview
• Learning to Love Financial Market Barbarians
• The Top 10 U.S. Economic Issues to Monitor
• Putting Performance and Happiness Together in the Workplace
• Harassment Prevention Training 2008
• Editorial: No Child Left Behind-A Blueprint for Success
• A Class with Drucker by William A. Cohen
• The Book Corner
• Is Managed Futures an Asset Class?

2007 Volume 10 Issue 4

• Organizational Design and Implementation
• Managing the Critical Role of the Warehouse Supervisor
• Editorial
• Creating a Community in Southern California that Values Sharing Knowledge
• The Book Corner
• Commercial Banking in the U.S. Versus Canada

2007 Volume 10 Issue 3

• Developing a Barometer for Workplace Attitude (WPA)
• The Employers’ Legal Obligations to Employees in the Military
• Employee Incentives
• Will the Sub-Prime Meltdown Burst the Housing Bubble?
• Strategic Leadership – Part Two
• Editor’s Note
• Assertive Performance Feedback
• To Tell or Not to Tell?
• The Book Corner

2007 Volume 10 Issue 2

• The Trader Joe’s Experience
• Strategic Leadership
• Managing Organizational Knowledge
• The Family-Owned Business
• Editor’s Note
• Emotional Dynamism: Playing the Music of Leadership
• Benefits of International Portfolio Diversification
• Aligning Business with a Value Statement
• The Book Corner

2007 Volume 10 Issue 1

• The Death of Time and Distance
• The Moral and Financial Conflict of Socially Responsible Investing
• What You Need to Know about Labor Shortages
• Women Entrepreneurship
• SEC Quest to Regulate Hedge Funds Hits Speed Bump
• The Book Corner

2006 Volume 9 Issue 4

• Seasonality and the Stock Market
• Airline Industry Key Success Factors
• Seven Neurotic Styles of Management
• IT in Healthcare
• Wings of the Great Northwest
• Gratitude at Work
• Editor’s Note
• The Book Corner
• Using ADR to Resolve Worker’s Compensation Claims

2006 Volume 9 Issue 3

• Making Marketing Accountable
• Conversations about Conscientious Capitalism
• Gen Y and Organizational Life
• The Business Impact of Change Management
• Class Action Shareholder Suits Face Legal Setbacks
• The Book Corner
• Achieving Corporate Success and Maximized Value

2006 Volume 9 Issue 2

• Business Survival Skills
• Six Components of a Model for Workplace Spirituality
• HR’s Strategic Partnership with Line Management
• The Book Corner
• Obesity, Social Responsibility, and Economic Value
• Graziadio Faculty Discuss Ethics

2006 Volume 9 Issue 1

• A Winning Tool to Manage Price: The Pricing Checklist
• Update: The Price of Oil
• Mapping IT Resources for Successful Implementations
• Is the Real Estate Market a House of Cards?
• Whither Now Dow?
• The Book Corner

2005 Volume 8 Issue 4

• Whistleblowers
• Editorial: Does a Non-Public Business Need SOX?
• Am I My Brother’s Keeper?
• 5-Forces Industry Analysis
• IT MATTERS: Measuring Success
• A New Imperative for Management: Sexual Harassment Training
• The Company Director’s Role In Company Growth
• Editor’s Note
• The Book Corner

2005 Volume 8 Issue 3

• IT MATTERS: The IT Governance Road Map
• Fair Trade or Strategic Concern: The Unocal War
• Avoiding Ethical Misconduct Disasters
• The Positive Psychology Approach to Goal Management
• Antitrust Law in the European Union
• Editor’s Note
• The Book Corner
• D & O Policies: Greater Risks Less Coverage
• A Blueprint for Change: Appreciative Inquiry

2005 Volume 8 Issue 2

• Connecting Enterprise Information and People in a Web World
• The Leader’s Role in Strategy
• IT MATTERS: Ethics, Information Systems, and a Steel Ax
• Conversation with author and leadership scholar James M. Kouzes
• Will China Float the Yuan?
• Editorial
• Corruption Across Borders
• Resolving Intra-Organization Conflicts
• An Uphill Battle
• Leading and Managing Change
• The Book Corner

2005 Volume 8 Issue 1

• Managing Resistance to Change
• The Link Between Price and Profit Margin in a Global Market
• IT MATTERS: Or more correctly, use of IT matters…
• The Impact of Empowered Employees on Corporate Value
• What You Need to Know about Attorneys’ Fees
• Editor’s Note: Phishing
• The Book Corner
• Strengthening Value-Centered Ethics (Part 3)
• Will Your Company’s Electronic Records Storage Withstand Legal Scrutiny?
• Conversation with Gemstar-TV Guide International’s Jeff Shell

2004 Volume 7 Issue 3

• Litigate or Arbitrate?
• Presidential Elections and Stock Market Cycles
• Businesspersons Beware: Lying is a Crime
• Strengthening Value-Centered Ethics (Part 2)
• Attempting to Control Health Care Costs – Again
• Editor’s Note
• The Crude Facts About the Price of Oil
• Conversation with Sempra Energy’s Stephen Baum
• The Book Corner

2004 Volume 7 Issue 2

• The Uncertain World of Trademark Dilution
• Does Corporate Social Responsibility Pay Off
• Strengthening Values Centered Leadership
• Editor’s Note: Deeper Questions
• The Twin Deficits
• Conversation with Rite Aid’s Robert Miller
• The Book Corner
• From Michelangelo to the Modern Boardroom
• Preparing for a Future Labor Shortage

2004 Volume 7 Issue 1

• Slowing Runaway Juries
• Merger and Acquisition Strategies
• Slips, Trips, and Falls
• Using Conflict to Your Advantage
• Wired!
• Editorial: Don’t Panic!
• IT MATTERS: Seek and You Might Find
• Conversation with American Honda’s Tom Ross
• The Dollar vs. the Euro
• The Book Corner

2003 Volume 6 Issue 4

• Negotiating Effectively
• Why Good Leaders Do Bad Things
• Editorial: Cybersatire
• Main Street and Hedging
• IT MATTERS: Digital Indemnity
• What Stays and Who Pays?
• Inflation to Deflation and Back?
• Conversation with AT&T’s Betsy Bernard
• The Car Deal
• The Book Corner
• Using Dashboard Based Business Intelligence Systems

2003 Volume 6 Issue 3

• The Cost of Lost Data
• Consolidate All IT?
• Blowing the Whistle
• Hedging Strategies for Uncertain Times
• Creating and Sustaining an Ethical Workplace Culture
• Editorial: Onward and Upward?
• IT MATTERS: Portal Combat
• Facing Up to the Possibility of Deflation
• Dialogue With Four Executives

2003 Volume 6 Issue 2

• Do Not Call!*
• Improving Research Performance
• Just-in-Time to Just-in-Case
• Increasing the Firm’s Strategic IQ
• Special Purpose Entities
• Editorial: Shock and Awe
• IT MATTERS: Webhosting
• Conversation with Galpin Ford’s Bert Boeckmann

2003 Volume 6 Issue 1

• Communicating Your Strategy
• Reforming Corporate America
• Recognize the True Cost of Compensation
• Learn from Experience
• Use Emotional Intelligence to Cope in Tough Times
• Conversation with Evoke Software’s Lacy Edwards
• Editorial
• Predicting Bankruptcy in the WorldCom Age

2002 Volume 5 Issue 4

• Build Value in a Small Business
• Protect Your Trade Secrets
• Managing in an Era of Multiple Cultures
• Consider the Pros and Cons of Expensing Stock Options
• IT MATTERS: Web Services May Bridge the Great Culture Gap
• Editor’s Note
• Conversation with Kinko’s Paul Orfalea
• Calculating the Strategic Value of Customer Satisfaction

2002 Volume 5 Issue 3

• Encourage Your Employees to Play
• Managerial Leadership at Twelve O’Clock
• Remembering George L. Graziadio
• Editor’s Note: Bad Boys in the Board Room
• Who’s Driving American Firms?
• Supreme Court Sides With Business
• Using Asset Allocation Strategies to Recover from a Bear Hug
• Mediate, Arbitrate or Litigate?
• IT MATTERS: The Wonderful World of the Wireless Web

2002 Volume 5 Issue 2

• Does Market Efficiency Trump Behavioral Bias in Finance Decisions?
• Making Mergers a Growth Strategy
• Sealing Cracks in the Capital Markets
• Artificial Intelligence Techniques Enhance Business Forecasts
• Editor’s Note: Weapons of Mass Disruption
• E-Commerce Reboots
• IT MATTERS: Web Services Prevail Despite Travail
• Go Directly to Jail?
• Conversation with Trader Joe’s John Shields

2002 Volume 5 Issue 1

• Build a Culture of Value Creation
• Choose Tomorrow’s Leaders Today
• Small Firms Keep R&D Vibrant
• Teams Use IT to Manage Client Impressions
• Putting Spirituality to Work
• IT MATTERS: Fifty Years and Counting
• Defining Disability Under the ADA
• Conversation with Reid Plastics’ Joe Rokus
• Editor’s Note: Decisions, Decisions, Decisions

2001 Volume 4 Issue 4

• Gender Impacts Virtual Work Teams
• Doing Business in a Volatile World
• The Strategic Downside of Downsizing
• Editor’s Note: Corporate Citizenship in the Wake of September 11!
• The Economic Downturn is No Surprise
• IT MATTERS: ROI for Tech Deployments in the Downturn
• Supreme Court Faces Key Business Cases
• Conversation with Joseph and Edna Josephson Institute of Ethics’ Michael Josephson
• Are Workplace Bullies Sabotaging Your Ability to Compete?

2001 Volume 4 Issue 3

• Suddenly Unemployed?
• Too Late for an IPO?
• Electricity Price Gouging in California?
• Editor’s Note: Surf’s Up!
• The Fine Art of Delegation
• Waiting Games People Play
• Business at the Bar
• Conversation with California’s Senator Sandra Bowen

2001 Volume 4 Issue 2

• Knowledge Management and Business Portals
• Trust as a Competitive Advantage
• Is Price Everything?
• Editor’s Note: A Quarter Without Quarter
• Has the Dow Really Escaped the Bear?
• Dot.Gone
• IT MATTERS: E-Business is Definitely an E-Ticket Ride!
• Downsizing with Dignity
• Conversation with Salomon Smith Barney’s Mitchell J. Held
• The California Electricity Crisis

2001 Volume 4 Issue 1

• Repetition Leads To Innovation
• What’s the Problem?
• Editor’s Note: Quakes, Flakes, and Double Takes
• IT MATTERS: CRM Solution Seekers Beware!!!!
• Language, Culture and Global Business
• Conversation with WATTSHealth Systems’ Dr. Clyde Oden, Jr.
• Personality Traits and Workplace Culture
• Who Wants to Lose a Million?
• The Power of Performance Profiling

2000 Volume 3 Issue 4

• Building Wealth
• How Small Firms Plan to Grow
• Using Internet Portals to Manage the Information Deluge
• Editor’s Note: Messy Brains and Global Opportunities
• SEC Requires Fair Disclosure
• IT MATTERS: MP3.com Completes Settlements
• Conversation with Boyd Clarke of tompeters!
• Planning in a Complex World
• Business Be Advised!

2000 Volume 3 Issue 3

• Do Japan’s High Tech Failures Open Doors for Western Firms?
• Managing Earnings … or Cooking the Books?
• The Battle Over Merger Accounting
• Conversation with Development Bank of Japan’s Dr. Kazuyuki Matsumoto
• Editor’s Note: Friends, Romans & Countrymen…
• What Directors Need to Know
• Still Thinking of Doing an IPO?

2000 Volume 3 Issue 2

• Managing Innovation through Corporate Venturing
• The Death of the Sales Force
• Thinking of Doing an IPO?
• Serving Each Other on the Inside
• Editor’s Note: Screaming Into the Future!
• Conversation with Power-One’s Stephen J. Goldman
• Will Marketers Survive the Information Age?

2000 Volume 3 Issue 1

• Re-Assessing the Health of the Asian Tigers
• Knowledge Management and the Internet
• The Learning Organization in Practice
• Economic Forecasting
• Editor’s Note: A Short Hello!
• Are You Ready for E-Commerce?
• E-Business: The New Management Challenge
• Conversation with Raytheon’s Daniel Burhnam
• The Bull Market’s Flawed Foundation

1999 Volume 2 Issue 4

• The Electric Day Trader and Ruin
• Teambuilding for Competitive Advantage
• Parable of the Commons
• Preserve and Strengthen a Business Partnership
• Editor’s Note: Here to Be Thrilled!
• Conversation with McDonald’s Mike Roberts
• Telecommuting… Out of Sight, Out of Mind?

1999 Volume 2 Issue 3

• How Gerber Used a Decision Tree in Strategic Decision-Making
• Customer Satisfaction Measurement
• Get Your Message Across!
• Balancing Act for Employers in Today’s Labor Market
• Editor’s Note: Too Much Fun!
• E-Commerce & Taxation
• Conversation with Harvard’s Dr. Gary Hamel
• To Join or Not To Join..?

1999 Volume 2 Issue 2

• Defamation Vs. Negligent Referral
• Maximize Business Achievement
• Preserving Family & Business Assets
• Knowledge is Power…
• Editor’s Note: Welcome to the Graziadio Business Review
• E-Commerce & Taxation
• Conversation with Franchise Mortgage Acceptance Company’s Wayne “Buz” Knyal
• Cultivating the Customer Asset

1999 Volume 2 Issue 1

• Business and Universities Moving to Collaborative Technologies
• Tips for Reducing Executive Stress
• Russia at the Crossroads
• Editor’s Note: Volume 2, Issue 1
• GBR Case Study
• Launching an Effective Citizen Advisory Panel

1998 Volume 1 Issue 3

• T.I.P.S.
• Retirement Call to Action
• The European Directive On Data Privacy
• Editor’s Note: Welcome to the GBR, Volume I, Issue 3
• Debt Tied to Lower Firm Performance
• Conversation with Countrywide Credit Industries’ Angelo Mozilo
• Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts

1998 Volume 1 Issue 2

• Management Skills for the 21st Century
• Middlaning
• Decision-Making in a Global Environment
• Editor’s Note: Welcome to the GBR, Volume I, Issue 2
• Conversation with Global Pacific Information Services’ Jeffrey Rigsby
• Cultural Insights on Doing Business in China
• When Worlds Collide

1998 Volume 1 Issue 1

• Editor’s Note: Welcome to the GBR
• Guide to Personal Investment Software
• Southeast Asia: Crisis To Recovery
• Growth Strategies for High Tech Firms
• Conversation with Imperial Bank’s George L. Graziadio
• The Human Realities of Corporate Downsizing
• AB Corporation Case Study

Graziadio School Business Programs

This announcement is sponsored by Pepperdine University.

With a focus on personal attention, applied learning and values-centered leadership, Pepperdine University’s Graziadio School of Business and Management offers a range of MBA, master’s and bachelor’s programs for every stage of your career.

Graziadio School Degree Programs

Student-focused, experience-driven, and globally-oriented, the Graziadio School of Business and Management at Pepperdine University offers fully accredited MBA, master of science, and bachelor’s completion programs in business.

As a top-ranked, private university, we pride ourselves on giving students personal attention through small classes, world-class faculty, and a tight-knit community of learners and leaders.

For Fully Employed/Part-time Students

Fully Employed MBA
Evening and weekend program for students who wish to work full time while pursuing their MBA. Seven concentrations available. Offered in West Los Angeles, Irvine, Encino, and Westlake Village.

Executive MBA
Part-time Executive MBA program for experienced business managers.  Offered in Northern and Southern California.

Presidents and Key Executives MBA
Part-time Executive MBA program for senior and C-level business executives.  Offered in Southern California.

M.S. in Management and Leadership
Evening and weekend program for professionals seeking to elevate their leadership skills. Offered in West Los Angeles and Irvine.

M.S. in Organization Development
A combined online and face-to-face learning program for experienced organization development professionals. Meets in locations across the globe.

M.S. in Entrepreneurship
Evening and weekend program for aspiring entrepreneurs who want to launch a business. Offered in West Los Angeles.

For Full-time Students

Full-time MBA
Program for students who wish to pursue their MBA full time.  Choose from 12-, 15- or 20-month options. Offered in Malibu.

International MBA
Full-time program for students who wish to earn an MBA with an emphasis on international business.  Offered in Malibu.

JD/MBA
Full-time, joint Juris Doctor/MBA program in conjunction with Pepperdine’s School of Law.  Offered in Malibu.

MBA/MPP
Full-time, joint MBA/Master’s of Public Policy program in conjunction with Pepperdine’s School of Public Policy.  Offered in Malibu.

M.S. in Applied Finance
12-month program for students who wish to pursue a master’s degree in finance full time. Choose from three curriculum tracks. Offered in Malibu.

M.S. in Global Business
Full-time, 15-month program for students who wish to pursue their master’s degree in global business. Offered in Malibu.

2013 Volume 16 Issue 1

• Leading from Character Strength
• Private Businesses Predict Limited Growth for 2013
• Justice in Ethics Programs
• Moving from Misuse to Bricolage
• EDITORIAL: The New Paradigm for Management Education
• The Book Corner
• Video Library
• Dean’s Executive Leadership Series
• Graziadio School Business Programs

2012 Volume 15 Issue 3

• Facilitating the Inventor–Entrepreneur Interaction:
• Bridging the Complexity Gap:
• A No Fault Approach to Recouping Executive Compensation
• Implementing Intrapreneurship:
• Facebook: Data Mining the World’s Largest Focus Group
• The Four-Year U.S. Presidential Cycle and the Stock Market
• VIDEO – Wall of Worry: Elections and the Markets
• Editor’s Note

2012 Volume 15 Issue 2

• VIDEO – Wall of Worry: Elections and the Markets
• The Four-Year U.S. Presidential Cycle and the Stock Market
• CEO Performance of 125 of Northern California’s Largest Companies
• FOR SALE BY OWNER for Less than It Is Worth
• Beyond the Numbers
• Making Decisions with Multiple Attributes: A Case in Sustainability Planning
• The Ethics of Ethics Programs
• Transorganizations: Managing in a Complex and Uncertain World
• The Global Economy is Open for Business
• VIDEO: Leadership, Innovation and Disruption
• UPDATE: Benefits of International Portfolio Diversification
• Editorial: The World of Graduate Management Education Turned Up Side Down
• The Book Corner
• Editor’s Note

2012 Volume 15 Issue 1

• CEO Performance of 100 of Southern California’s Largest Companies
• Editor’s Note
• UPDATE: Reforming Corporate America
• UPDATE: Top 10 U.S. Economic Issues to Monitor
• UPDATE: Airline Industry Key Success Factors
• UPDATE: Management Skills for the 21st Century
• UPDATE: Creating and Sustaining an Ethical Workplace Culture
• UPDATE: The Dollar vs. the Euro
• UPDATE: Making Mergers a Growth Strategy
• UPDATE: The Employers’ Legal Obligations to Employees in the Military
• The Book Corner

2011 Volume 14 Issue 4

• Editor’s Note
• Financial Swiss Army Knife: A User-Friendly Tool for Facilitating Financial Analysis and Due Diligence
• Achieving Enterprise Stability Based on Economic Capital
• The Internet and Globalization: Ten Tips to Building an Effective Digital Strategy for Global Success
• Learn to Expect the Unexpected in Global Retail Expansion
• VIDEO: Stop the Madness: A Recipe to Jump-Start the Global Economy
• The Book Corner

2011 Volume 14 Issue 3

• Editor’s Note
• Labor Pains: The Recovery of the U.S. Labor Market is about to be Pushed Back
• Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
• Leveraging Action Learning as a Talent Management Strategy during Economic Uncertainty
• Protecting Descriptive Brands in Trademark and Trade Dress Law:
• VIDEO: Transforming the Relationship between Business and IT Executives
• The Book Corner

2011 Volume 14 Issue 2

• Editor’s Note: Finding Distinctiveness
• Secondary Meaning in Trademark and Trade Dress Law
• Financial Elements of Business Resilience
• Positive Organizational Scholarship and Practice: A Dynamic Duo
• VIDEO: Currency Wars, a Faculty Panel
• The Book Corner

2011 Volume 14 Issue 1

• Editor’s Note
• A Consequence Analysis that Needs to be Shared
• Family Business Succession
• The Quest for Distinctiveness in Trademark and Trade Dress Law
• Self-Organizing Conversation as an Invitation to Serendipity
• The ABC’s of Effective Feedback
• “Spiritual Capital and Virtuous Business Leadership” with Yale’s Ted Malloch
• “The Role of the CIO” with Harvey Koeppel
• The Book Corner

2010 Volume 13 Issue 4

• Attn: The Corner Office – Why U.S. Firms Should Pay Special Dividends Before Year-End 2010
• The Charisma of Twitter
• Lessons from the New Dodd-Frank Financial Regulatory Reform Law
• The Changing Role of the Residential Real Estate Broker
• 2010 Student Paper Winner: Using Social Media to Grow Your Business
• Editor’s Note: New Look, New Name, Still Great Content
• What to Do when Traditional Diversification Strategies Fail – Revisited
• Great Leaders are Great Decision-Makers
• The Four Levels of Innovation
• The Book Corner

2010 Volume 13 Issue 3

• The Spoiled American
• Choosing Your Negotiation Site
• Editorial: Systems Thinking
• Improvisation as a Way of Dealing with Ambiguity and Complexity
• Economic Recovery Gaining Traction
• The Book Corner
• City National Bank’s Robert Iritani Discusses the Future of Financial Management
• An Interview with Clean Tech Start-up Advisor Susanna Kass
• Servanthood Leadership

2010 Volume 13 Issue 2

• Carl Schramm Talks Expeditionary Economics
• Highly Effective Technical Personnel Strategies
• Real Options: The Value Added through Optimal Decision Making
• 10 Lessons for Entrepreneurs
• Utilizing Business Service Management Concepts to Improve Healthcare Information Services
• Editor’s Note
• Strategies for Leading through Times of Change
• Editorial: Will commercial real estate will follow in the footsteps of the residential property market?
• The Book Corner

2010 Volume 13 Issue 1

• Six Steps for Confronting the Emerging Leadership Succession Crisis
• Interview with Robert Eckert, Chairman of the Board and CEO of Mattel, Incorporated
• Political Connections: The Missing Dimension in Leadership
• How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation
• Three Ways Larger Monitors Can Improve Productivity
• The Role of Finance in the Strategic-Planning and Decision-Making Process
• Editorial: Is Robotics America’s Ticket to Continued Global Competitiveness?
• The Power of Collective Wisdom and the Trap of Collective Folly By Alan Briskin, Sheryl Erickson, John Ott, and Tom Callanan
• The Book Corner

2009 Volume 12 Issue 4

• Women, the Recession, and the Impending Economic Recovery
• The Power of Sharing in an Uncertain World
• How to Communicate Change to Employees
• Five Tactics to Create a Sustainable Restaurant Business
• IT Solutions for SMBs in an Economic Downturn
• What’s Next, Hollywood?
• Eight Key Attributes of Effective Leaders
• What to Do When Traditional Diversification Strategies Fail
• Video Interview on Corporate Social Responsiblitiy with Golden State Foods
• The Book Corner

2009 Volume 12 Issue 3

• Offshoring May Slow Impending U.S. Economic Recovery
• In Memory of Luis Villalobos
• IT Outsourcing: China Grasps for the Lead
• The Buffett Approach to Valuing Stocks
• Audio Interview with BP’s Chief Economist Christof Ruhl
• Audio Interview with McKesson U.S. Pharmaceutical President John Figueroa
• Editorial: E-Learning is Green Learning
• Domestic Partner Benefits in the United States
• Examining the Role of Short-Term Correlation in Portfolio Diversification
• The Book Corner

2009 Volume 12 Issue 2

• The Root Causes of Unethical Behavior
• Price Fixing and Minimum Resale Price Restrictions Are Two Different Animals
• Investing for Income in a Down Economy
• What Determines Which Businesses Win and Which Lose?
• Leveraging Opportunities in the Current Economic Climate
• Editorial: Writing a Business Plan to Attract Investors
• What’s Next LA: The Road to Economic Recovery
• Owner-Occupied Commercial Real Estate for the Entrepreneur
• Attention Deficit Hyperactivity Disorder (ADHD) in the Workplace
• The Winner’s Curse and Optimal Auction Bidding Strategies
• The Book Corner

2009 Volume 12 Issue 1

• Private vs. Public Real Estate Markets
• More Than Money
• The Successful Expatriate Leader in China
• Recognizing Organizational Culture in Managing Change
• Editorial: Taking Advantage of California’s Retirees to Help Close the Budget Gap
• Believe It: Complaints Are Gifts
• An Alternative Way to Manage Equity Portfolios
• Active Alpha Portfolio Management: Appendix A
• Active Alpha Portfolio Management: Appendix B
• The Book Corner

2008 Volume 11 Issue 4

• Best Practices for Headcount Reporting
• 2008 Graziadio School Student Paper Competition – How Intercultural Competence Drives Success in Global Virtual Teams
• Discovering Leadership Potential
• Discovering Leadership Potential – Survey
• Discovering Leadership Potential – Evaluation Guidelines
• Corporate Governance, SOX, and the Business Judgment Rule
• What Will The International Financial Reporting Standards (IFRS) Mean to Businesses and Investors?
• Who are Fannie Mae and Freddie Mac?
• Editorial: Crisis in America: A Nation at Risk
• The End of the Beginning for the Global Credit Crisis
• The Book Corner
• All IFRS-Compliant Statements Are Not Equal

2008 Volume 11 Issue 3

• The Book Corner
• IT-Enabled Information Transparency: A Strategic Approach
• Editorial: The Top 10 Embracements for Difficult Economic Times
• Servicing the Software Industry (SaaS)
• Where Do Older Workers Go?
• Creating Wealth in Low Income Communities
• Supplier Diversity and Competitive Advantage: New Opportunities in Emerging Domestic Markets
• The Last 100 Feet of the Supply Chain
• America’s Financial Crisis

2008 Volume 11 Issue 2

• The Tie-In Decision
• The Trybaby Syndrome
• Editorial: California Greening: Boom or Bust?
• High CEO Pay Could Draw Renewed Attention in Election Year
• The Book Corner
• Empowering Employees to Success
• Commercial Banking and Treasury Management in Mexico

2008 Volume 11 Issue 1

• Venture Capital Audio Interview
• Learning to Love Financial Market Barbarians
• The Top 10 U.S. Economic Issues to Monitor
• Putting Performance and Happiness Together in the Workplace
• Harassment Prevention Training 2008
• Editorial: No Child Left Behind-A Blueprint for Success
• A Class with Drucker by William A. Cohen
• The Book Corner
• Is Managed Futures an Asset Class?

2007 Volume 10 Issue 4

• Organizational Design and Implementation
• Managing the Critical Role of the Warehouse Supervisor
• Editorial
• Creating a Community in Southern California that Values Sharing Knowledge
• The Book Corner
• Commercial Banking in the U.S. Versus Canada

2007 Volume 10 Issue 3

• Developing a Barometer for Workplace Attitude (WPA)
• The Employers’ Legal Obligations to Employees in the Military
• Employee Incentives
• Will the Sub-Prime Meltdown Burst the Housing Bubble?
• Strategic Leadership – Part Two
• Editor’s Note
• Assertive Performance Feedback
• To Tell or Not to Tell?
• The Book Corner

2007 Volume 10 Issue 2

• The Trader Joe’s Experience
• Strategic Leadership
• Managing Organizational Knowledge
• The Family-Owned Business
• Editor’s Note
• Emotional Dynamism: Playing the Music of Leadership
• Benefits of International Portfolio Diversification
• Aligning Business with a Value Statement
• The Book Corner

2007 Volume 10 Issue 1

• The Death of Time and Distance
• The Moral and Financial Conflict of Socially Responsible Investing
• What You Need to Know about Labor Shortages
• Women Entrepreneurship
• SEC Quest to Regulate Hedge Funds Hits Speed Bump
• The Book Corner

2006 Volume 9 Issue 4

• Seasonality and the Stock Market
• Airline Industry Key Success Factors
• Seven Neurotic Styles of Management
• IT in Healthcare
• Wings of the Great Northwest
• Gratitude at Work
• Editor’s Note
• The Book Corner
• Using ADR to Resolve Worker’s Compensation Claims

2006 Volume 9 Issue 3

• Making Marketing Accountable
• Conversations about Conscientious Capitalism
• Gen Y and Organizational Life
• The Business Impact of Change Management
• Class Action Shareholder Suits Face Legal Setbacks
• The Book Corner
• Achieving Corporate Success and Maximized Value

2006 Volume 9 Issue 2

• Business Survival Skills
• Six Components of a Model for Workplace Spirituality
• HR’s Strategic Partnership with Line Management
• The Book Corner
• Obesity, Social Responsibility, and Economic Value
• Graziadio Faculty Discuss Ethics

2006 Volume 9 Issue 1

• A Winning Tool to Manage Price: The Pricing Checklist
• Update: The Price of Oil
• Mapping IT Resources for Successful Implementations
• Is the Real Estate Market a House of Cards?
• Whither Now Dow?
• The Book Corner

2005 Volume 8 Issue 4

• Whistleblowers
• Editorial: Does a Non-Public Business Need SOX?
• Am I My Brother’s Keeper?
• 5-Forces Industry Analysis
• IT MATTERS: Measuring Success
• A New Imperative for Management: Sexual Harassment Training
• The Company Director’s Role In Company Growth
• Editor’s Note
• The Book Corner

2005 Volume 8 Issue 3

• IT MATTERS: The IT Governance Road Map
• Fair Trade or Strategic Concern: The Unocal War
• Avoiding Ethical Misconduct Disasters
• The Positive Psychology Approach to Goal Management
• Antitrust Law in the European Union
• Editor’s Note
• The Book Corner
• D & O Policies: Greater Risks Less Coverage
• A Blueprint for Change: Appreciative Inquiry

2005 Volume 8 Issue 2

• Connecting Enterprise Information and People in a Web World
• The Leader’s Role in Strategy
• IT MATTERS: Ethics, Information Systems, and a Steel Ax
• Conversation with author and leadership scholar James M. Kouzes
• Will China Float the Yuan?
• Editorial
• Corruption Across Borders
• Resolving Intra-Organization Conflicts
• An Uphill Battle
• Leading and Managing Change
• The Book Corner

2005 Volume 8 Issue 1

• Managing Resistance to Change
• The Link Between Price and Profit Margin in a Global Market
• IT MATTERS: Or more correctly, use of IT matters…
• The Impact of Empowered Employees on Corporate Value
• What You Need to Know about Attorneys’ Fees
• Editor’s Note: Phishing
• The Book Corner
• Strengthening Value-Centered Ethics (Part 3)
• Will Your Company’s Electronic Records Storage Withstand Legal Scrutiny?
• Conversation with Gemstar-TV Guide International’s Jeff Shell

2004 Volume 7 Issue 3

• Litigate or Arbitrate?
• Presidential Elections and Stock Market Cycles
• Businesspersons Beware: Lying is a Crime
• Strengthening Value-Centered Ethics (Part 2)
• Attempting to Control Health Care Costs – Again
• Editor’s Note
• The Crude Facts About the Price of Oil
• Conversation with Sempra Energy’s Stephen Baum
• The Book Corner

2004 Volume 7 Issue 2

• The Uncertain World of Trademark Dilution
• Does Corporate Social Responsibility Pay Off
• Strengthening Values Centered Leadership
• Editor’s Note: Deeper Questions
• The Twin Deficits
• Conversation with Rite Aid’s Robert Miller
• The Book Corner
• From Michelangelo to the Modern Boardroom
• Preparing for a Future Labor Shortage

2004 Volume 7 Issue 1

• Slowing Runaway Juries
• Merger and Acquisition Strategies
• Slips, Trips, and Falls
• Using Conflict to Your Advantage
• Wired!
• Editorial: Don’t Panic!
• IT MATTERS: Seek and You Might Find
• Conversation with American Honda’s Tom Ross
• The Dollar vs. the Euro
• The Book Corner

2003 Volume 6 Issue 4

• Negotiating Effectively
• Why Good Leaders Do Bad Things
• Editorial: Cybersatire
• Main Street and Hedging
• IT MATTERS: Digital Indemnity
• What Stays and Who Pays?
• Inflation to Deflation and Back?
• Conversation with AT&T’s Betsy Bernard
• The Car Deal
• The Book Corner
• Using Dashboard Based Business Intelligence Systems

2003 Volume 6 Issue 3

• The Cost of Lost Data
• Consolidate All IT?
• Blowing the Whistle
• Hedging Strategies for Uncertain Times
• Creating and Sustaining an Ethical Workplace Culture
• Editorial: Onward and Upward?
• IT MATTERS: Portal Combat
• Facing Up to the Possibility of Deflation
• Dialogue With Four Executives

2003 Volume 6 Issue 2

• Do Not Call!*
• Improving Research Performance
• Just-in-Time to Just-in-Case
• Increasing the Firm’s Strategic IQ
• Special Purpose Entities
• Editorial: Shock and Awe
• IT MATTERS: Webhosting
• Conversation with Galpin Ford’s Bert Boeckmann

2003 Volume 6 Issue 1

• Communicating Your Strategy
• Reforming Corporate America
• Recognize the True Cost of Compensation
• Learn from Experience
• Use Emotional Intelligence to Cope in Tough Times
• Conversation with Evoke Software’s Lacy Edwards
• Editorial
• Predicting Bankruptcy in the WorldCom Age

2002 Volume 5 Issue 4

• Build Value in a Small Business
• Protect Your Trade Secrets
• Managing in an Era of Multiple Cultures
• Consider the Pros and Cons of Expensing Stock Options
• IT MATTERS: Web Services May Bridge the Great Culture Gap
• Editor’s Note
• Conversation with Kinko’s Paul Orfalea
• Calculating the Strategic Value of Customer Satisfaction

2002 Volume 5 Issue 3

• Encourage Your Employees to Play
• Managerial Leadership at Twelve O’Clock
• Remembering George L. Graziadio
• Editor’s Note: Bad Boys in the Board Room
• Who’s Driving American Firms?
• Supreme Court Sides With Business
• Using Asset Allocation Strategies to Recover from a Bear Hug
• Mediate, Arbitrate or Litigate?
• IT MATTERS: The Wonderful World of the Wireless Web

2002 Volume 5 Issue 2

• Does Market Efficiency Trump Behavioral Bias in Finance Decisions?
• Making Mergers a Growth Strategy
• Sealing Cracks in the Capital Markets
• Artificial Intelligence Techniques Enhance Business Forecasts
• Editor’s Note: Weapons of Mass Disruption
• E-Commerce Reboots
• IT MATTERS: Web Services Prevail Despite Travail
• Go Directly to Jail?
• Conversation with Trader Joe’s John Shields

2002 Volume 5 Issue 1

• Build a Culture of Value Creation
• Choose Tomorrow’s Leaders Today
• Small Firms Keep R&D Vibrant
• Teams Use IT to Manage Client Impressions
• Putting Spirituality to Work
• IT MATTERS: Fifty Years and Counting
• Defining Disability Under the ADA
• Conversation with Reid Plastics’ Joe Rokus
• Editor’s Note: Decisions, Decisions, Decisions

2001 Volume 4 Issue 4

• Gender Impacts Virtual Work Teams
• Doing Business in a Volatile World
• The Strategic Downside of Downsizing
• Editor’s Note: Corporate Citizenship in the Wake of September 11!
• The Economic Downturn is No Surprise
• IT MATTERS: ROI for Tech Deployments in the Downturn
• Supreme Court Faces Key Business Cases
• Conversation with Joseph and Edna Josephson Institute of Ethics’ Michael Josephson
• Are Workplace Bullies Sabotaging Your Ability to Compete?

2001 Volume 4 Issue 3

• Suddenly Unemployed?
• Too Late for an IPO?
• Electricity Price Gouging in California?
• Editor’s Note: Surf’s Up!
• The Fine Art of Delegation
• Waiting Games People Play
• Business at the Bar
• Conversation with California’s Senator Sandra Bowen

2001 Volume 4 Issue 2

• Knowledge Management and Business Portals
• Trust as a Competitive Advantage
• Is Price Everything?
• Editor’s Note: A Quarter Without Quarter
• Has the Dow Really Escaped the Bear?
• Dot.Gone
• IT MATTERS: E-Business is Definitely an E-Ticket Ride!
• Downsizing with Dignity
• Conversation with Salomon Smith Barney’s Mitchell J. Held
• The California Electricity Crisis

2001 Volume 4 Issue 1

• Repetition Leads To Innovation
• What’s the Problem?
• Editor’s Note: Quakes, Flakes, and Double Takes
• IT MATTERS: CRM Solution Seekers Beware!!!!
• Language, Culture and Global Business
• Conversation with WATTSHealth Systems’ Dr. Clyde Oden, Jr.
• Personality Traits and Workplace Culture
• Who Wants to Lose a Million?
• The Power of Performance Profiling

2000 Volume 3 Issue 4

• Building Wealth
• How Small Firms Plan to Grow
• Using Internet Portals to Manage the Information Deluge
• Editor’s Note: Messy Brains and Global Opportunities
• SEC Requires Fair Disclosure
• IT MATTERS: MP3.com Completes Settlements
• Conversation with Boyd Clarke of tompeters!
• Planning in a Complex World
• Business Be Advised!

2000 Volume 3 Issue 3

• Do Japan’s High Tech Failures Open Doors for Western Firms?
• Managing Earnings … or Cooking the Books?
• The Battle Over Merger Accounting
• Conversation with Development Bank of Japan’s Dr. Kazuyuki Matsumoto
• Editor’s Note: Friends, Romans & Countrymen…
• What Directors Need to Know
• Still Thinking of Doing an IPO?

2000 Volume 3 Issue 2

• Managing Innovation through Corporate Venturing
• The Death of the Sales Force
• Thinking of Doing an IPO?
• Serving Each Other on the Inside
• Editor’s Note: Screaming Into the Future!
• Conversation with Power-One’s Stephen J. Goldman
• Will Marketers Survive the Information Age?

2000 Volume 3 Issue 1

• Re-Assessing the Health of the Asian Tigers
• Knowledge Management and the Internet
• The Learning Organization in Practice
• Economic Forecasting
• Editor’s Note: A Short Hello!
• Are You Ready for E-Commerce?
• E-Business: The New Management Challenge
• Conversation with Raytheon’s Daniel Burhnam
• The Bull Market’s Flawed Foundation

1999 Volume 2 Issue 4

• The Electric Day Trader and Ruin
• Teambuilding for Competitive Advantage
• Parable of the Commons
• Preserve and Strengthen a Business Partnership
• Editor’s Note: Here to Be Thrilled!
• Conversation with McDonald’s Mike Roberts
• Telecommuting… Out of Sight, Out of Mind?

1999 Volume 2 Issue 3

• How Gerber Used a Decision Tree in Strategic Decision-Making
• Customer Satisfaction Measurement
• Get Your Message Across!
• Balancing Act for Employers in Today’s Labor Market
• Editor’s Note: Too Much Fun!
• E-Commerce & Taxation
• Conversation with Harvard’s Dr. Gary Hamel
• To Join or Not To Join..?

1999 Volume 2 Issue 2

• Defamation Vs. Negligent Referral
• Maximize Business Achievement
• Preserving Family & Business Assets
• Knowledge is Power…
• Editor’s Note: Welcome to the Graziadio Business Review
• E-Commerce & Taxation
• Conversation with Franchise Mortgage Acceptance Company’s Wayne “Buz” Knyal
• Cultivating the Customer Asset

1999 Volume 2 Issue 1

• Business and Universities Moving to Collaborative Technologies
• Tips for Reducing Executive Stress
• Russia at the Crossroads
• Editor’s Note: Volume 2, Issue 1
• GBR Case Study
• Launching an Effective Citizen Advisory Panel

1998 Volume 1 Issue 3

• T.I.P.S.
• Retirement Call to Action
• The European Directive On Data Privacy
• Editor’s Note: Welcome to the GBR, Volume I, Issue 3
• Debt Tied to Lower Firm Performance
• Conversation with Countrywide Credit Industries’ Angelo Mozilo
• Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts

1998 Volume 1 Issue 2

• Management Skills for the 21st Century
• Middlaning
• Decision-Making in a Global Environment
• Editor’s Note: Welcome to the GBR, Volume I, Issue 2
• Conversation with Global Pacific Information Services’ Jeffrey Rigsby
• Cultural Insights on Doing Business in China
• When Worlds Collide

1998 Volume 1 Issue 1

• Editor’s Note: Welcome to the GBR
• Guide to Personal Investment Software
• Southeast Asia: Crisis To Recovery
• Growth Strategies for High Tech Firms
• Conversation with Imperial Bank’s George L. Graziadio
• The Human Realities of Corporate Downsizing
• AB Corporation Case Study

What I Didn’t Learn in Business School: How Strategy Works in the Real World by Jay B. Barney and Trish Gorman Clifford

What I Didn’t Learn in Business School: How Strategy Works in the Real World
By Jay B. Barney and Trish Gorman Clifford
Harvard Business Review Press, 2010

[powerpress: http://gsbm-med.pepperdine.edu/gbr/audio/winter2011/Green-book.mp3]

See more reviews

This is an easy-to-read business novel about Justin, a recent MBA graduate in his first consulting assignment about the viability of a new product developed by R&D. He encounters issues that go beyond his educational training as he attempts to relate the issues to cases and other material from his MBA course work. It can be read at several levels. For example, it could be read by someone with little or knowledge about business; it could be read by someone contemplating earning an MBA; it could be read by a practitioner, a recent graduate, or a professor.

To fully appreciate the depth of the book, it is necessary to be acquainted with Jay Barney’s Resource Based View for examining strengths and weaknesses of a firm.[1] Justin uses Barney’s VRIO[2] analysis to assist him in developing his analysis.

Throughout his assignment, Justin encounters strong senior managers and senior consultants who have significant experience and vested interests in the outcome of the project. He interviews the CFO who has six different financial analyses and who does not know which one is right. He meets a senior operating manager who has done a complete five-forces analysis concluding that the product under study is not viable, only to realize that this analysis may be examining the wrong industry. The value chain involved in the launch of a new product tests Justin’s academic training. He learns to understand what a real core competency and competitive advantage are.

The reader is introduced to the application of various strategic management tools throughout the book and then encounters the “real world” of corporate politics and prior arrangements. He learns that he needs to ask the right questions and challenge assumptions that are being used. He learns the value of a team as he works with the other consultants on the project. He learns to deal with criticism from his superiors.

Although this book is a novel, it explores real-world application of Justin’s education. At the conclusion of each chapter, the authors provide a series of reflection questions for the reader. Therefore, the novel, at times, becomes a textbook. The book allows the reader to gain knowledge and to reflect on the application of that knowledge. As with any good novel, the reader is left in suspense regarding the ending, so I won’t spoil it by “giving it away.”

This is a very enjoyable book to read. It is recommended for your next airplane trip. I give this four stars and a big “thumbs up.”

---

[1] Barney, J. B. Gaining and Sustaining Competitive Advantage. 4th ed. Upper Saddle River, NJ: Pearson, 2011.

[2] VRIO (Value, Rarity, Imitability, Organization) is a framework for examining resource strengths and weaknesses.

2013 Volume 16 Issue 1

• Leading from Character Strength
• Private Businesses Predict Limited Growth for 2013
• Justice in Ethics Programs
• Moving from Misuse to Bricolage
• EDITORIAL: The New Paradigm for Management Education
• The Book Corner
• Video Library
• Dean’s Executive Leadership Series
• Graziadio School Business Programs

2012 Volume 15 Issue 3

• Facilitating the Inventor–Entrepreneur Interaction:
• Bridging the Complexity Gap:
• A No Fault Approach to Recouping Executive Compensation
• Implementing Intrapreneurship:
• Facebook: Data Mining the World’s Largest Focus Group
• The Four-Year U.S. Presidential Cycle and the Stock Market
• VIDEO – Wall of Worry: Elections and the Markets
• Editor’s Note

2012 Volume 15 Issue 2

• VIDEO – Wall of Worry: Elections and the Markets
• The Four-Year U.S. Presidential Cycle and the Stock Market
• CEO Performance of 125 of Northern California’s Largest Companies
• FOR SALE BY OWNER for Less than It Is Worth
• Beyond the Numbers
• Making Decisions with Multiple Attributes: A Case in Sustainability Planning
• The Ethics of Ethics Programs
• Transorganizations: Managing in a Complex and Uncertain World
• The Global Economy is Open for Business
• VIDEO: Leadership, Innovation and Disruption
• UPDATE: Benefits of International Portfolio Diversification
• Editorial: The World of Graduate Management Education Turned Up Side Down
• The Book Corner
• Editor’s Note

2012 Volume 15 Issue 1

• CEO Performance of 100 of Southern California’s Largest Companies
• Editor’s Note
• UPDATE: Reforming Corporate America
• UPDATE: Top 10 U.S. Economic Issues to Monitor
• UPDATE: Airline Industry Key Success Factors
• UPDATE: Management Skills for the 21st Century
• UPDATE: Creating and Sustaining an Ethical Workplace Culture
• UPDATE: The Dollar vs. the Euro
• UPDATE: Making Mergers a Growth Strategy
• UPDATE: The Employers’ Legal Obligations to Employees in the Military
• The Book Corner

2011 Volume 14 Issue 4

• Editor’s Note
• Financial Swiss Army Knife: A User-Friendly Tool for Facilitating Financial Analysis and Due Diligence
• Achieving Enterprise Stability Based on Economic Capital
• The Internet and Globalization: Ten Tips to Building an Effective Digital Strategy for Global Success
• Learn to Expect the Unexpected in Global Retail Expansion
• VIDEO: Stop the Madness: A Recipe to Jump-Start the Global Economy
• The Book Corner

2011 Volume 14 Issue 3

• Editor’s Note
• Labor Pains: The Recovery of the U.S. Labor Market is about to be Pushed Back
• Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
• Leveraging Action Learning as a Talent Management Strategy during Economic Uncertainty
• Protecting Descriptive Brands in Trademark and Trade Dress Law:
• VIDEO: Transforming the Relationship between Business and IT Executives
• The Book Corner

2011 Volume 14 Issue 2

• Editor’s Note: Finding Distinctiveness
• Secondary Meaning in Trademark and Trade Dress Law
• Financial Elements of Business Resilience
• Positive Organizational Scholarship and Practice: A Dynamic Duo
• VIDEO: Currency Wars, a Faculty Panel
• The Book Corner

2011 Volume 14 Issue 1

• Editor’s Note
• A Consequence Analysis that Needs to be Shared
• Family Business Succession
• The Quest for Distinctiveness in Trademark and Trade Dress Law
• Self-Organizing Conversation as an Invitation to Serendipity
• The ABC’s of Effective Feedback
• “Spiritual Capital and Virtuous Business Leadership” with Yale’s Ted Malloch
• “The Role of the CIO” with Harvey Koeppel
• The Book Corner

2010 Volume 13 Issue 4

• Attn: The Corner Office – Why U.S. Firms Should Pay Special Dividends Before Year-End 2010
• The Charisma of Twitter
• Lessons from the New Dodd-Frank Financial Regulatory Reform Law
• The Changing Role of the Residential Real Estate Broker
• 2010 Student Paper Winner: Using Social Media to Grow Your Business
• Editor’s Note: New Look, New Name, Still Great Content
• What to Do when Traditional Diversification Strategies Fail – Revisited
• Great Leaders are Great Decision-Makers
• The Four Levels of Innovation
• The Book Corner

2010 Volume 13 Issue 3

• The Spoiled American
• Choosing Your Negotiation Site
• Editorial: Systems Thinking
• Improvisation as a Way of Dealing with Ambiguity and Complexity
• Economic Recovery Gaining Traction
• The Book Corner
• City National Bank’s Robert Iritani Discusses the Future of Financial Management
• An Interview with Clean Tech Start-up Advisor Susanna Kass
• Servanthood Leadership

2010 Volume 13 Issue 2

• Carl Schramm Talks Expeditionary Economics
• Highly Effective Technical Personnel Strategies
• Real Options: The Value Added through Optimal Decision Making
• 10 Lessons for Entrepreneurs
• Utilizing Business Service Management Concepts to Improve Healthcare Information Services
• Editor’s Note
• Strategies for Leading through Times of Change
• Editorial: Will commercial real estate will follow in the footsteps of the residential property market?
• The Book Corner

2010 Volume 13 Issue 1

• Six Steps for Confronting the Emerging Leadership Succession Crisis
• Interview with Robert Eckert, Chairman of the Board and CEO of Mattel, Incorporated
• Political Connections: The Missing Dimension in Leadership
• How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation
• Three Ways Larger Monitors Can Improve Productivity
• The Role of Finance in the Strategic-Planning and Decision-Making Process
• Editorial: Is Robotics America’s Ticket to Continued Global Competitiveness?
• The Power of Collective Wisdom and the Trap of Collective Folly By Alan Briskin, Sheryl Erickson, John Ott, and Tom Callanan
• The Book Corner

2009 Volume 12 Issue 4

• Women, the Recession, and the Impending Economic Recovery
• The Power of Sharing in an Uncertain World
• How to Communicate Change to Employees
• Five Tactics to Create a Sustainable Restaurant Business
• IT Solutions for SMBs in an Economic Downturn
• What’s Next, Hollywood?
• Eight Key Attributes of Effective Leaders
• What to Do When Traditional Diversification Strategies Fail
• Video Interview on Corporate Social Responsiblitiy with Golden State Foods
• The Book Corner

2009 Volume 12 Issue 3

• Offshoring May Slow Impending U.S. Economic Recovery
• In Memory of Luis Villalobos
• IT Outsourcing: China Grasps for the Lead
• The Buffett Approach to Valuing Stocks
• Audio Interview with BP’s Chief Economist Christof Ruhl
• Audio Interview with McKesson U.S. Pharmaceutical President John Figueroa
• Editorial: E-Learning is Green Learning
• Domestic Partner Benefits in the United States
• Examining the Role of Short-Term Correlation in Portfolio Diversification
• The Book Corner

2009 Volume 12 Issue 2

• The Root Causes of Unethical Behavior
• Price Fixing and Minimum Resale Price Restrictions Are Two Different Animals
• Investing for Income in a Down Economy
• What Determines Which Businesses Win and Which Lose?
• Leveraging Opportunities in the Current Economic Climate
• Editorial: Writing a Business Plan to Attract Investors
• What’s Next LA: The Road to Economic Recovery
• Owner-Occupied Commercial Real Estate for the Entrepreneur
• Attention Deficit Hyperactivity Disorder (ADHD) in the Workplace
• The Winner’s Curse and Optimal Auction Bidding Strategies
• The Book Corner

2009 Volume 12 Issue 1

• Private vs. Public Real Estate Markets
• More Than Money
• The Successful Expatriate Leader in China
• Recognizing Organizational Culture in Managing Change
• Editorial: Taking Advantage of California’s Retirees to Help Close the Budget Gap
• Believe It: Complaints Are Gifts
• An Alternative Way to Manage Equity Portfolios
• Active Alpha Portfolio Management: Appendix A
• Active Alpha Portfolio Management: Appendix B
• The Book Corner

2008 Volume 11 Issue 4

• Best Practices for Headcount Reporting
• 2008 Graziadio School Student Paper Competition – How Intercultural Competence Drives Success in Global Virtual Teams
• Discovering Leadership Potential
• Discovering Leadership Potential – Survey
• Discovering Leadership Potential – Evaluation Guidelines
• Corporate Governance, SOX, and the Business Judgment Rule
• What Will The International Financial Reporting Standards (IFRS) Mean to Businesses and Investors?
• Who are Fannie Mae and Freddie Mac?
• Editorial: Crisis in America: A Nation at Risk
• The End of the Beginning for the Global Credit Crisis
• The Book Corner
• All IFRS-Compliant Statements Are Not Equal

2008 Volume 11 Issue 3

• The Book Corner
• IT-Enabled Information Transparency: A Strategic Approach
• Editorial: The Top 10 Embracements for Difficult Economic Times
• Servicing the Software Industry (SaaS)
• Where Do Older Workers Go?
• Creating Wealth in Low Income Communities
• Supplier Diversity and Competitive Advantage: New Opportunities in Emerging Domestic Markets
• The Last 100 Feet of the Supply Chain
• America’s Financial Crisis

2008 Volume 11 Issue 2

• The Tie-In Decision
• The Trybaby Syndrome
• Editorial: California Greening: Boom or Bust?
• High CEO Pay Could Draw Renewed Attention in Election Year
• The Book Corner
• Empowering Employees to Success
• Commercial Banking and Treasury Management in Mexico

2008 Volume 11 Issue 1

• Venture Capital Audio Interview
• Learning to Love Financial Market Barbarians
• The Top 10 U.S. Economic Issues to Monitor
• Putting Performance and Happiness Together in the Workplace
• Harassment Prevention Training 2008
• Editorial: No Child Left Behind-A Blueprint for Success
• A Class with Drucker by William A. Cohen
• The Book Corner
• Is Managed Futures an Asset Class?

2007 Volume 10 Issue 4

• Organizational Design and Implementation
• Managing the Critical Role of the Warehouse Supervisor
• Editorial
• Creating a Community in Southern California that Values Sharing Knowledge
• The Book Corner
• Commercial Banking in the U.S. Versus Canada

2007 Volume 10 Issue 3

• Developing a Barometer for Workplace Attitude (WPA)
• The Employers’ Legal Obligations to Employees in the Military
• Employee Incentives
• Will the Sub-Prime Meltdown Burst the Housing Bubble?
• Strategic Leadership – Part Two
• Editor’s Note
• Assertive Performance Feedback
• To Tell or Not to Tell?
• The Book Corner

2007 Volume 10 Issue 2

• The Trader Joe’s Experience
• Strategic Leadership
• Managing Organizational Knowledge
• The Family-Owned Business
• Editor’s Note
• Emotional Dynamism: Playing the Music of Leadership
• Benefits of International Portfolio Diversification
• Aligning Business with a Value Statement
• The Book Corner

2007 Volume 10 Issue 1

• The Death of Time and Distance
• The Moral and Financial Conflict of Socially Responsible Investing
• What You Need to Know about Labor Shortages
• Women Entrepreneurship
• SEC Quest to Regulate Hedge Funds Hits Speed Bump
• The Book Corner

2006 Volume 9 Issue 4

• Seasonality and the Stock Market
• Airline Industry Key Success Factors
• Seven Neurotic Styles of Management
• IT in Healthcare
• Wings of the Great Northwest
• Gratitude at Work
• Editor’s Note
• The Book Corner
• Using ADR to Resolve Worker’s Compensation Claims

2006 Volume 9 Issue 3

• Making Marketing Accountable
• Conversations about Conscientious Capitalism
• Gen Y and Organizational Life
• The Business Impact of Change Management
• Class Action Shareholder Suits Face Legal Setbacks
• The Book Corner
• Achieving Corporate Success and Maximized Value

2006 Volume 9 Issue 2

• Business Survival Skills
• Six Components of a Model for Workplace Spirituality
• HR’s Strategic Partnership with Line Management
• The Book Corner
• Obesity, Social Responsibility, and Economic Value
• Graziadio Faculty Discuss Ethics

2006 Volume 9 Issue 1

• A Winning Tool to Manage Price: The Pricing Checklist
• Update: The Price of Oil
• Mapping IT Resources for Successful Implementations
• Is the Real Estate Market a House of Cards?
• Whither Now Dow?
• The Book Corner

2005 Volume 8 Issue 4

• Whistleblowers
• Editorial: Does a Non-Public Business Need SOX?
• Am I My Brother’s Keeper?
• 5-Forces Industry Analysis
• IT MATTERS: Measuring Success
• A New Imperative for Management: Sexual Harassment Training
• The Company Director’s Role In Company Growth
• Editor’s Note
• The Book Corner

2005 Volume 8 Issue 3

• IT MATTERS: The IT Governance Road Map
• Fair Trade or Strategic Concern: The Unocal War
• Avoiding Ethical Misconduct Disasters
• The Positive Psychology Approach to Goal Management
• Antitrust Law in the European Union
• Editor’s Note
• The Book Corner
• D & O Policies: Greater Risks Less Coverage
• A Blueprint for Change: Appreciative Inquiry

2005 Volume 8 Issue 2

• Connecting Enterprise Information and People in a Web World
• The Leader’s Role in Strategy
• IT MATTERS: Ethics, Information Systems, and a Steel Ax
• Conversation with author and leadership scholar James M. Kouzes
• Will China Float the Yuan?
• Editorial
• Corruption Across Borders
• Resolving Intra-Organization Conflicts
• An Uphill Battle
• Leading and Managing Change
• The Book Corner

2005 Volume 8 Issue 1

• Managing Resistance to Change
• The Link Between Price and Profit Margin in a Global Market
• IT MATTERS: Or more correctly, use of IT matters…
• The Impact of Empowered Employees on Corporate Value
• What You Need to Know about Attorneys’ Fees
• Editor’s Note: Phishing
• The Book Corner
• Strengthening Value-Centered Ethics (Part 3)
• Will Your Company’s Electronic Records Storage Withstand Legal Scrutiny?
• Conversation with Gemstar-TV Guide International’s Jeff Shell

2004 Volume 7 Issue 3

• Litigate or Arbitrate?
• Presidential Elections and Stock Market Cycles
• Businesspersons Beware: Lying is a Crime
• Strengthening Value-Centered Ethics (Part 2)
• Attempting to Control Health Care Costs – Again
• Editor’s Note
• The Crude Facts About the Price of Oil
• Conversation with Sempra Energy’s Stephen Baum
• The Book Corner

2004 Volume 7 Issue 2

• The Uncertain World of Trademark Dilution
• Does Corporate Social Responsibility Pay Off
• Strengthening Values Centered Leadership
• Editor’s Note: Deeper Questions
• The Twin Deficits
• Conversation with Rite Aid’s Robert Miller
• The Book Corner
• From Michelangelo to the Modern Boardroom
• Preparing for a Future Labor Shortage

2004 Volume 7 Issue 1

• Slowing Runaway Juries
• Merger and Acquisition Strategies
• Slips, Trips, and Falls
• Using Conflict to Your Advantage
• Wired!
• Editorial: Don’t Panic!
• IT MATTERS: Seek and You Might Find
• Conversation with American Honda’s Tom Ross
• The Dollar vs. the Euro
• The Book Corner

2003 Volume 6 Issue 4

• Negotiating Effectively
• Why Good Leaders Do Bad Things
• Editorial: Cybersatire
• Main Street and Hedging
• IT MATTERS: Digital Indemnity
• What Stays and Who Pays?
• Inflation to Deflation and Back?
• Conversation with AT&T’s Betsy Bernard
• The Car Deal
• The Book Corner
• Using Dashboard Based Business Intelligence Systems

2003 Volume 6 Issue 3

• The Cost of Lost Data
• Consolidate All IT?
• Blowing the Whistle
• Hedging Strategies for Uncertain Times
• Creating and Sustaining an Ethical Workplace Culture
• Editorial: Onward and Upward?
• IT MATTERS: Portal Combat
• Facing Up to the Possibility of Deflation
• Dialogue With Four Executives

2003 Volume 6 Issue 2

• Do Not Call!*
• Improving Research Performance
• Just-in-Time to Just-in-Case
• Increasing the Firm’s Strategic IQ
• Special Purpose Entities
• Editorial: Shock and Awe
• IT MATTERS: Webhosting
• Conversation with Galpin Ford’s Bert Boeckmann

2003 Volume 6 Issue 1

• Communicating Your Strategy
• Reforming Corporate America
• Recognize the True Cost of Compensation
• Learn from Experience
• Use Emotional Intelligence to Cope in Tough Times
• Conversation with Evoke Software’s Lacy Edwards
• Editorial
• Predicting Bankruptcy in the WorldCom Age

2002 Volume 5 Issue 4

• Build Value in a Small Business
• Protect Your Trade Secrets
• Managing in an Era of Multiple Cultures
• Consider the Pros and Cons of Expensing Stock Options
• IT MATTERS: Web Services May Bridge the Great Culture Gap
• Editor’s Note
• Conversation with Kinko’s Paul Orfalea
• Calculating the Strategic Value of Customer Satisfaction

2002 Volume 5 Issue 3

• Encourage Your Employees to Play
• Managerial Leadership at Twelve O’Clock
• Remembering George L. Graziadio
• Editor’s Note: Bad Boys in the Board Room
• Who’s Driving American Firms?
• Supreme Court Sides With Business
• Using Asset Allocation Strategies to Recover from a Bear Hug
• Mediate, Arbitrate or Litigate?
• IT MATTERS: The Wonderful World of the Wireless Web

2002 Volume 5 Issue 2

• Does Market Efficiency Trump Behavioral Bias in Finance Decisions?
• Making Mergers a Growth Strategy
• Sealing Cracks in the Capital Markets
• Artificial Intelligence Techniques Enhance Business Forecasts
• Editor’s Note: Weapons of Mass Disruption
• E-Commerce Reboots
• IT MATTERS: Web Services Prevail Despite Travail
• Go Directly to Jail?
• Conversation with Trader Joe’s John Shields

2002 Volume 5 Issue 1

• Build a Culture of Value Creation
• Choose Tomorrow’s Leaders Today
• Small Firms Keep R&D Vibrant
• Teams Use IT to Manage Client Impressions
• Putting Spirituality to Work
• IT MATTERS: Fifty Years and Counting
• Defining Disability Under the ADA
• Conversation with Reid Plastics’ Joe Rokus
• Editor’s Note: Decisions, Decisions, Decisions

2001 Volume 4 Issue 4

• Gender Impacts Virtual Work Teams
• Doing Business in a Volatile World
• The Strategic Downside of Downsizing
• Editor’s Note: Corporate Citizenship in the Wake of September 11!
• The Economic Downturn is No Surprise
• IT MATTERS: ROI for Tech Deployments in the Downturn
• Supreme Court Faces Key Business Cases
• Conversation with Joseph and Edna Josephson Institute of Ethics’ Michael Josephson
• Are Workplace Bullies Sabotaging Your Ability to Compete?

2001 Volume 4 Issue 3

• Suddenly Unemployed?
• Too Late for an IPO?
• Electricity Price Gouging in California?
• Editor’s Note: Surf’s Up!
• The Fine Art of Delegation
• Waiting Games People Play
• Business at the Bar
• Conversation with California’s Senator Sandra Bowen

2001 Volume 4 Issue 2

• Knowledge Management and Business Portals
• Trust as a Competitive Advantage
• Is Price Everything?
• Editor’s Note: A Quarter Without Quarter
• Has the Dow Really Escaped the Bear?
• Dot.Gone
• IT MATTERS: E-Business is Definitely an E-Ticket Ride!
• Downsizing with Dignity
• Conversation with Salomon Smith Barney’s Mitchell J. Held
• The California Electricity Crisis

2001 Volume 4 Issue 1

• Repetition Leads To Innovation
• What’s the Problem?
• Editor’s Note: Quakes, Flakes, and Double Takes
• IT MATTERS: CRM Solution Seekers Beware!!!!
• Language, Culture and Global Business
• Conversation with WATTSHealth Systems’ Dr. Clyde Oden, Jr.
• Personality Traits and Workplace Culture
• Who Wants to Lose a Million?
• The Power of Performance Profiling

2000 Volume 3 Issue 4

• Building Wealth
• How Small Firms Plan to Grow
• Using Internet Portals to Manage the Information Deluge
• Editor’s Note: Messy Brains and Global Opportunities
• SEC Requires Fair Disclosure
• IT MATTERS: MP3.com Completes Settlements
• Conversation with Boyd Clarke of tompeters!
• Planning in a Complex World
• Business Be Advised!

2000 Volume 3 Issue 3

• Do Japan’s High Tech Failures Open Doors for Western Firms?
• Managing Earnings … or Cooking the Books?
• The Battle Over Merger Accounting
• Conversation with Development Bank of Japan’s Dr. Kazuyuki Matsumoto
• Editor’s Note: Friends, Romans & Countrymen…
• What Directors Need to Know
• Still Thinking of Doing an IPO?

2000 Volume 3 Issue 2

• Managing Innovation through Corporate Venturing
• The Death of the Sales Force
• Thinking of Doing an IPO?
• Serving Each Other on the Inside
• Editor’s Note: Screaming Into the Future!
• Conversation with Power-One’s Stephen J. Goldman
• Will Marketers Survive the Information Age?

2000 Volume 3 Issue 1

• Re-Assessing the Health of the Asian Tigers
• Knowledge Management and the Internet
• The Learning Organization in Practice
• Economic Forecasting
• Editor’s Note: A Short Hello!
• Are You Ready for E-Commerce?
• E-Business: The New Management Challenge
• Conversation with Raytheon’s Daniel Burhnam
• The Bull Market’s Flawed Foundation

1999 Volume 2 Issue 4

• The Electric Day Trader and Ruin
• Teambuilding for Competitive Advantage
• Parable of the Commons
• Preserve and Strengthen a Business Partnership
• Editor’s Note: Here to Be Thrilled!
• Conversation with McDonald’s Mike Roberts
• Telecommuting… Out of Sight, Out of Mind?

1999 Volume 2 Issue 3

• How Gerber Used a Decision Tree in Strategic Decision-Making
• Customer Satisfaction Measurement
• Get Your Message Across!
• Balancing Act for Employers in Today’s Labor Market
• Editor’s Note: Too Much Fun!
• E-Commerce & Taxation
• Conversation with Harvard’s Dr. Gary Hamel
• To Join or Not To Join..?

1999 Volume 2 Issue 2

• Defamation Vs. Negligent Referral
• Maximize Business Achievement
• Preserving Family & Business Assets
• Knowledge is Power…
• Editor’s Note: Welcome to the Graziadio Business Review
• E-Commerce & Taxation
• Conversation with Franchise Mortgage Acceptance Company’s Wayne “Buz” Knyal
• Cultivating the Customer Asset

1999 Volume 2 Issue 1

• Business and Universities Moving to Collaborative Technologies
• Tips for Reducing Executive Stress
• Russia at the Crossroads
• Editor’s Note: Volume 2, Issue 1
• GBR Case Study
• Launching an Effective Citizen Advisory Panel

1998 Volume 1 Issue 3

• T.I.P.S.
• Retirement Call to Action
• The European Directive On Data Privacy
• Editor’s Note: Welcome to the GBR, Volume I, Issue 3
• Debt Tied to Lower Firm Performance
• Conversation with Countrywide Credit Industries’ Angelo Mozilo
• Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts

1998 Volume 1 Issue 2

• Management Skills for the 21st Century
• Middlaning
• Decision-Making in a Global Environment
• Editor’s Note: Welcome to the GBR, Volume I, Issue 2
• Conversation with Global Pacific Information Services’ Jeffrey Rigsby
• Cultural Insights on Doing Business in China
• When Worlds Collide

1998 Volume 1 Issue 1

• Editor’s Note: Welcome to the GBR
• Guide to Personal Investment Software
• Southeast Asia: Crisis To Recovery
• Growth Strategies for High Tech Firms
• Conversation with Imperial Bank’s George L. Graziadio
• The Human Realities of Corporate Downsizing
• AB Corporation Case Study

Living in More than One World, How Peter Drucker’s Wisdom Can Inspire and Transform Your Life by Bruce Rosenstein

Living in More than One World, How Peter Drucker’s Wisdom Can Inspire and Transform Your Life
By Bruce Rosenstein
Berrett-Koehler Publishers, 2009

[powerpress: http://gsbm-med.pepperdine.edu/gbr/audio/fall2010/bookcorner/crain-drucker.mp3]

See more reviews

When Peter Drucker died, he was found with his Bible open on the kitchen table. That Peter Drucker was a devoutly spiritual man should come as no surprise to his adherents—Drucker was Episcopalian and his first U.S. professorship was of philosophy at Bennington College. What may be surprising is that Bruce Rosenstein’s interpretation of Drucker in his book, Living in More than One World, takes a secular worldview of life, wherein, if there are more worlds, none are spiritual.

Rosenstein unpacks the wisdom of Peter Drucker for the benefit of today’s business professionals, and, a prodigious amount of wisdom it is.  Drucker specifically addresses “the knowledge worker of the 21st century,” a term he minted more than 50 years ago. In the early going, we find such gems as:

• The fabled midlife crisis of executives is mostly boredom.
• A sense of achievement is more important than having a goal, like making a lot of money. He writes: “I’ve known quite a few people whose main goal was to make money . . . And, without exception, they were all utterly miserable. They reached that goal and there was nothing left.”
• You can’t be happy with a mismatch of values between you and the workplace.
• When it comes to human motivation, theories don’t matter but insight is always relevant.

Rosenstein’s book finds its sea legs when addressing the value of more than one vocation, shifting into parallel careers, and building a life that has several dimensions. Drucker’s career was a model of such pursuits; he immersed himself in sociology, philosophy, newspaper reporting, writing (the majority of Drucker’s works were written after he turned 65), and teaching—more on teaching and higher education later. After establishing himself as one the Century’s greatest business thinkers, Drucker became an authority in Japanese art, developing the Sanso Collection, a world leader in the realm. It is in parallel careers that we encounter people from new disciplines, new ways of thinking, new manners of interaction, and ultimately social entrepreneurship as modeled by Bill Gates.

For Drucker, primary and parallel careers rest on the knowledge worker and knowledge work. From the understanding of knowledge emerges the most vital of parallel careers, that of a teacher. Drucker claimed knowledge workers learn the most from teaching and today’s knowledge workers thirst for much more than they are getting. The pre-20th Century world was desperate for information. Today, we are awash, nay drowning, in information in fruitless attempts to transform information into knowledge, if not wisdom. The shifting of business executives and knowledge practitioners into to second careers can help greatly through teaching.

Many of today’s university professors are second careerists, coming from long and seasoned executive experience. They impart not new software tools, but advanced management and leadership skills. And, teaching a class holds new challenges for executives turned teachers. For the length of a semester, a class must be managed, during class time and outside it.

Drucker notes, “Time must be managed well, in class and outside. In today’s environment, teachers increasingly must make themselves available to students . . . Grades must be determined, papers and exams read [Drucker read all of his students' papers three times before assigning a grade], lesson plans and lectures prepared, and so on. You have to hold each student accountable for attaining the goals of your course.”

To Peter Drucker, teaching and learning were twin disciplines and the key to living in more than one world. A second career can be a learning avocation. Late in life, at age 93 no less, Drucker set on a course to become an expert in Shakespeare, twice reading all of the Bard’s plays as well as Harold Bloom’s literary guide. And, wife Doris earned a physics degree only to invent the voice monitor Visivox by her mid-80s. It takes strong commitment to learning, if not living, to reach late-life achievements like these.

But, what about learning, and growth in the spiritual world? Among Peter Drucker’s enormous study and contributions to wisdom, there are fragmentary spiritual teachings. Can we hope for another Bruce Rosenstein to tease out Peter Drucker’s 1933 profoundly philosophical essay on Kierkegaard (reprinted in 1993, The Ecological Vision: Reflections on the American Condition) and perhaps notes from lectures to assemble Living in Two Worlds, Part II?

See more reviews

2013 Volume 16 Issue 1

• Leading from Character Strength
• Private Businesses Predict Limited Growth for 2013
• Justice in Ethics Programs
• Moving from Misuse to Bricolage
• EDITORIAL: The New Paradigm for Management Education
• The Book Corner
• Video Library
• Dean’s Executive Leadership Series
• Graziadio School Business Programs

2012 Volume 15 Issue 3

• Facilitating the Inventor–Entrepreneur Interaction:
• Bridging the Complexity Gap:
• A No Fault Approach to Recouping Executive Compensation
• Implementing Intrapreneurship:
• Facebook: Data Mining the World’s Largest Focus Group
• The Four-Year U.S. Presidential Cycle and the Stock Market
• VIDEO – Wall of Worry: Elections and the Markets
• Editor’s Note

2012 Volume 15 Issue 2

• VIDEO – Wall of Worry: Elections and the Markets
• The Four-Year U.S. Presidential Cycle and the Stock Market
• CEO Performance of 125 of Northern California’s Largest Companies
• FOR SALE BY OWNER for Less than It Is Worth
• Beyond the Numbers
• Making Decisions with Multiple Attributes: A Case in Sustainability Planning
• The Ethics of Ethics Programs
• Transorganizations: Managing in a Complex and Uncertain World
• The Global Economy is Open for Business
• VIDEO: Leadership, Innovation and Disruption
• UPDATE: Benefits of International Portfolio Diversification
• Editorial: The World of Graduate Management Education Turned Up Side Down
• The Book Corner
• Editor’s Note

2012 Volume 15 Issue 1

• CEO Performance of 100 of Southern California’s Largest Companies
• Editor’s Note
• UPDATE: Reforming Corporate America
• UPDATE: Top 10 U.S. Economic Issues to Monitor
• UPDATE: Airline Industry Key Success Factors
• UPDATE: Management Skills for the 21st Century
• UPDATE: Creating and Sustaining an Ethical Workplace Culture
• UPDATE: The Dollar vs. the Euro
• UPDATE: Making Mergers a Growth Strategy
• UPDATE: The Employers’ Legal Obligations to Employees in the Military
• The Book Corner

2011 Volume 14 Issue 4

• Editor’s Note
• Financial Swiss Army Knife: A User-Friendly Tool for Facilitating Financial Analysis and Due Diligence
• Achieving Enterprise Stability Based on Economic Capital
• The Internet and Globalization: Ten Tips to Building an Effective Digital Strategy for Global Success
• Learn to Expect the Unexpected in Global Retail Expansion
• VIDEO: Stop the Madness: A Recipe to Jump-Start the Global Economy
• The Book Corner

2011 Volume 14 Issue 3

• Editor’s Note
• Labor Pains: The Recovery of the U.S. Labor Market is about to be Pushed Back
• Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
• Leveraging Action Learning as a Talent Management Strategy during Economic Uncertainty
• Protecting Descriptive Brands in Trademark and Trade Dress Law:
• VIDEO: Transforming the Relationship between Business and IT Executives
• The Book Corner

2011 Volume 14 Issue 2

• Editor’s Note: Finding Distinctiveness
• Secondary Meaning in Trademark and Trade Dress Law
• Financial Elements of Business Resilience
• Positive Organizational Scholarship and Practice: A Dynamic Duo
• VIDEO: Currency Wars, a Faculty Panel
• The Book Corner

2011 Volume 14 Issue 1

• Editor’s Note
• A Consequence Analysis that Needs to be Shared
• Family Business Succession
• The Quest for Distinctiveness in Trademark and Trade Dress Law
• Self-Organizing Conversation as an Invitation to Serendipity
• The ABC’s of Effective Feedback
• “Spiritual Capital and Virtuous Business Leadership” with Yale’s Ted Malloch
• “The Role of the CIO” with Harvey Koeppel
• The Book Corner

2010 Volume 13 Issue 4

• Attn: The Corner Office – Why U.S. Firms Should Pay Special Dividends Before Year-End 2010
• The Charisma of Twitter
• Lessons from the New Dodd-Frank Financial Regulatory Reform Law
• The Changing Role of the Residential Real Estate Broker
• 2010 Student Paper Winner: Using Social Media to Grow Your Business
• Editor’s Note: New Look, New Name, Still Great Content
• What to Do when Traditional Diversification Strategies Fail – Revisited
• Great Leaders are Great Decision-Makers
• The Four Levels of Innovation
• The Book Corner

2010 Volume 13 Issue 3

• The Spoiled American
• Choosing Your Negotiation Site
• Editorial: Systems Thinking
• Improvisation as a Way of Dealing with Ambiguity and Complexity
• Economic Recovery Gaining Traction
• The Book Corner
• City National Bank’s Robert Iritani Discusses the Future of Financial Management
• An Interview with Clean Tech Start-up Advisor Susanna Kass
• Servanthood Leadership

2010 Volume 13 Issue 2

• Carl Schramm Talks Expeditionary Economics
• Highly Effective Technical Personnel Strategies
• Real Options: The Value Added through Optimal Decision Making
• 10 Lessons for Entrepreneurs
• Utilizing Business Service Management Concepts to Improve Healthcare Information Services
• Editor’s Note
• Strategies for Leading through Times of Change
• Editorial: Will commercial real estate will follow in the footsteps of the residential property market?
• The Book Corner

2010 Volume 13 Issue 1

• Six Steps for Confronting the Emerging Leadership Succession Crisis
• Interview with Robert Eckert, Chairman of the Board and CEO of Mattel, Incorporated
• Political Connections: The Missing Dimension in Leadership
• How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation
• Three Ways Larger Monitors Can Improve Productivity
• The Role of Finance in the Strategic-Planning and Decision-Making Process
• Editorial: Is Robotics America’s Ticket to Continued Global Competitiveness?
• The Power of Collective Wisdom and the Trap of Collective Folly By Alan Briskin, Sheryl Erickson, John Ott, and Tom Callanan
• The Book Corner

2009 Volume 12 Issue 4

• Women, the Recession, and the Impending Economic Recovery
• The Power of Sharing in an Uncertain World
• How to Communicate Change to Employees
• Five Tactics to Create a Sustainable Restaurant Business
• IT Solutions for SMBs in an Economic Downturn
• What’s Next, Hollywood?
• Eight Key Attributes of Effective Leaders
• What to Do When Traditional Diversification Strategies Fail
• Video Interview on Corporate Social Responsiblitiy with Golden State Foods
• The Book Corner

2009 Volume 12 Issue 3

• Offshoring May Slow Impending U.S. Economic Recovery
• In Memory of Luis Villalobos
• IT Outsourcing: China Grasps for the Lead
• The Buffett Approach to Valuing Stocks
• Audio Interview with BP’s Chief Economist Christof Ruhl
• Audio Interview with McKesson U.S. Pharmaceutical President John Figueroa
• Editorial: E-Learning is Green Learning
• Domestic Partner Benefits in the United States
• Examining the Role of Short-Term Correlation in Portfolio Diversification
• The Book Corner

2009 Volume 12 Issue 2

• The Root Causes of Unethical Behavior
• Price Fixing and Minimum Resale Price Restrictions Are Two Different Animals
• Investing for Income in a Down Economy
• What Determines Which Businesses Win and Which Lose?
• Leveraging Opportunities in the Current Economic Climate
• Editorial: Writing a Business Plan to Attract Investors
• What’s Next LA: The Road to Economic Recovery
• Owner-Occupied Commercial Real Estate for the Entrepreneur
• Attention Deficit Hyperactivity Disorder (ADHD) in the Workplace
• The Winner’s Curse and Optimal Auction Bidding Strategies
• The Book Corner

2009 Volume 12 Issue 1

• Private vs. Public Real Estate Markets
• More Than Money
• The Successful Expatriate Leader in China
• Recognizing Organizational Culture in Managing Change
• Editorial: Taking Advantage of California’s Retirees to Help Close the Budget Gap
• Believe It: Complaints Are Gifts
• An Alternative Way to Manage Equity Portfolios
• Active Alpha Portfolio Management: Appendix A
• Active Alpha Portfolio Management: Appendix B
• The Book Corner

2008 Volume 11 Issue 4

• Best Practices for Headcount Reporting
• 2008 Graziadio School Student Paper Competition – How Intercultural Competence Drives Success in Global Virtual Teams
• Discovering Leadership Potential
• Discovering Leadership Potential – Survey
• Discovering Leadership Potential – Evaluation Guidelines
• Corporate Governance, SOX, and the Business Judgment Rule
• What Will The International Financial Reporting Standards (IFRS) Mean to Businesses and Investors?
• Who are Fannie Mae and Freddie Mac?
• Editorial: Crisis in America: A Nation at Risk
• The End of the Beginning for the Global Credit Crisis
• The Book Corner
• All IFRS-Compliant Statements Are Not Equal

2008 Volume 11 Issue 3

• The Book Corner
• IT-Enabled Information Transparency: A Strategic Approach
• Editorial: The Top 10 Embracements for Difficult Economic Times
• Servicing the Software Industry (SaaS)
• Where Do Older Workers Go?
• Creating Wealth in Low Income Communities
• Supplier Diversity and Competitive Advantage: New Opportunities in Emerging Domestic Markets
• The Last 100 Feet of the Supply Chain
• America’s Financial Crisis

2008 Volume 11 Issue 2

• The Tie-In Decision
• The Trybaby Syndrome
• Editorial: California Greening: Boom or Bust?
• High CEO Pay Could Draw Renewed Attention in Election Year
• The Book Corner
• Empowering Employees to Success
• Commercial Banking and Treasury Management in Mexico

2008 Volume 11 Issue 1

• Venture Capital Audio Interview
• Learning to Love Financial Market Barbarians
• The Top 10 U.S. Economic Issues to Monitor
• Putting Performance and Happiness Together in the Workplace
• Harassment Prevention Training 2008
• Editorial: No Child Left Behind-A Blueprint for Success
• A Class with Drucker by William A. Cohen
• The Book Corner
• Is Managed Futures an Asset Class?

2007 Volume 10 Issue 4

• Organizational Design and Implementation
• Managing the Critical Role of the Warehouse Supervisor
• Editorial
• Creating a Community in Southern California that Values Sharing Knowledge
• The Book Corner
• Commercial Banking in the U.S. Versus Canada

2007 Volume 10 Issue 3

• Developing a Barometer for Workplace Attitude (WPA)
• The Employers’ Legal Obligations to Employees in the Military
• Employee Incentives
• Will the Sub-Prime Meltdown Burst the Housing Bubble?
• Strategic Leadership – Part Two
• Editor’s Note
• Assertive Performance Feedback
• To Tell or Not to Tell?
• The Book Corner

2007 Volume 10 Issue 2

• The Trader Joe’s Experience
• Strategic Leadership
• Managing Organizational Knowledge
• The Family-Owned Business
• Editor’s Note
• Emotional Dynamism: Playing the Music of Leadership
• Benefits of International Portfolio Diversification
• Aligning Business with a Value Statement
• The Book Corner

2007 Volume 10 Issue 1

• The Death of Time and Distance
• The Moral and Financial Conflict of Socially Responsible Investing
• What You Need to Know about Labor Shortages
• Women Entrepreneurship
• SEC Quest to Regulate Hedge Funds Hits Speed Bump
• The Book Corner

2006 Volume 9 Issue 4

• Seasonality and the Stock Market
• Airline Industry Key Success Factors
• Seven Neurotic Styles of Management
• IT in Healthcare
• Wings of the Great Northwest
• Gratitude at Work
• Editor’s Note
• The Book Corner
• Using ADR to Resolve Worker’s Compensation Claims

2006 Volume 9 Issue 3

• Making Marketing Accountable
• Conversations about Conscientious Capitalism
• Gen Y and Organizational Life
• The Business Impact of Change Management
• Class Action Shareholder Suits Face Legal Setbacks
• The Book Corner
• Achieving Corporate Success and Maximized Value

2006 Volume 9 Issue 2

• Business Survival Skills
• Six Components of a Model for Workplace Spirituality
• HR’s Strategic Partnership with Line Management
• The Book Corner
• Obesity, Social Responsibility, and Economic Value
• Graziadio Faculty Discuss Ethics

2006 Volume 9 Issue 1

• A Winning Tool to Manage Price: The Pricing Checklist
• Update: The Price of Oil
• Mapping IT Resources for Successful Implementations
• Is the Real Estate Market a House of Cards?
• Whither Now Dow?
• The Book Corner

2005 Volume 8 Issue 4

• Whistleblowers
• Editorial: Does a Non-Public Business Need SOX?
• Am I My Brother’s Keeper?
• 5-Forces Industry Analysis
• IT MATTERS: Measuring Success
• A New Imperative for Management: Sexual Harassment Training
• The Company Director’s Role In Company Growth
• Editor’s Note
• The Book Corner

2005 Volume 8 Issue 3

• IT MATTERS: The IT Governance Road Map
• Fair Trade or Strategic Concern: The Unocal War
• Avoiding Ethical Misconduct Disasters
• The Positive Psychology Approach to Goal Management
• Antitrust Law in the European Union
• Editor’s Note
• The Book Corner
• D & O Policies: Greater Risks Less Coverage
• A Blueprint for Change: Appreciative Inquiry

2005 Volume 8 Issue 2

• Connecting Enterprise Information and People in a Web World
• The Leader’s Role in Strategy
• IT MATTERS: Ethics, Information Systems, and a Steel Ax
• Conversation with author and leadership scholar James M. Kouzes
• Will China Float the Yuan?
• Editorial
• Corruption Across Borders
• Resolving Intra-Organization Conflicts
• An Uphill Battle
• Leading and Managing Change
• The Book Corner

2005 Volume 8 Issue 1

• Managing Resistance to Change
• The Link Between Price and Profit Margin in a Global Market
• IT MATTERS: Or more correctly, use of IT matters…
• The Impact of Empowered Employees on Corporate Value
• What You Need to Know about Attorneys’ Fees
• Editor’s Note: Phishing
• The Book Corner
• Strengthening Value-Centered Ethics (Part 3)
• Will Your Company’s Electronic Records Storage Withstand Legal Scrutiny?
• Conversation with Gemstar-TV Guide International’s Jeff Shell

2004 Volume 7 Issue 3

• Litigate or Arbitrate?
• Presidential Elections and Stock Market Cycles
• Businesspersons Beware: Lying is a Crime
• Strengthening Value-Centered Ethics (Part 2)
• Attempting to Control Health Care Costs – Again
• Editor’s Note
• The Crude Facts About the Price of Oil
• Conversation with Sempra Energy’s Stephen Baum
• The Book Corner

2004 Volume 7 Issue 2

• The Uncertain World of Trademark Dilution
• Does Corporate Social Responsibility Pay Off
• Strengthening Values Centered Leadership
• Editor’s Note: Deeper Questions
• The Twin Deficits
• Conversation with Rite Aid’s Robert Miller
• The Book Corner
• From Michelangelo to the Modern Boardroom
• Preparing for a Future Labor Shortage

2004 Volume 7 Issue 1

• Slowing Runaway Juries
• Merger and Acquisition Strategies
• Slips, Trips, and Falls
• Using Conflict to Your Advantage
• Wired!
• Editorial: Don’t Panic!
• IT MATTERS: Seek and You Might Find
• Conversation with American Honda’s Tom Ross
• The Dollar vs. the Euro
• The Book Corner

2003 Volume 6 Issue 4

• Negotiating Effectively
• Why Good Leaders Do Bad Things
• Editorial: Cybersatire
• Main Street and Hedging
• IT MATTERS: Digital Indemnity
• What Stays and Who Pays?
• Inflation to Deflation and Back?
• Conversation with AT&T’s Betsy Bernard
• The Car Deal
• The Book Corner
• Using Dashboard Based Business Intelligence Systems

2003 Volume 6 Issue 3

• The Cost of Lost Data
• Consolidate All IT?
• Blowing the Whistle
• Hedging Strategies for Uncertain Times
• Creating and Sustaining an Ethical Workplace Culture
• Editorial: Onward and Upward?
• IT MATTERS: Portal Combat
• Facing Up to the Possibility of Deflation
• Dialogue With Four Executives

2003 Volume 6 Issue 2

• Do Not Call!*
• Improving Research Performance
• Just-in-Time to Just-in-Case
• Increasing the Firm’s Strategic IQ
• Special Purpose Entities
• Editorial: Shock and Awe
• IT MATTERS: Webhosting
• Conversation with Galpin Ford’s Bert Boeckmann

2003 Volume 6 Issue 1

• Communicating Your Strategy
• Reforming Corporate America
• Recognize the True Cost of Compensation
• Learn from Experience
• Use Emotional Intelligence to Cope in Tough Times
• Conversation with Evoke Software’s Lacy Edwards
• Editorial
• Predicting Bankruptcy in the WorldCom Age

2002 Volume 5 Issue 4

• Build Value in a Small Business
• Protect Your Trade Secrets
• Managing in an Era of Multiple Cultures
• Consider the Pros and Cons of Expensing Stock Options
• IT MATTERS: Web Services May Bridge the Great Culture Gap
• Editor’s Note
• Conversation with Kinko’s Paul Orfalea
• Calculating the Strategic Value of Customer Satisfaction

2002 Volume 5 Issue 3

• Encourage Your Employees to Play
• Managerial Leadership at Twelve O’Clock
• Remembering George L. Graziadio
• Editor’s Note: Bad Boys in the Board Room
• Who’s Driving American Firms?
• Supreme Court Sides With Business
• Using Asset Allocation Strategies to Recover from a Bear Hug
• Mediate, Arbitrate or Litigate?
• IT MATTERS: The Wonderful World of the Wireless Web

2002 Volume 5 Issue 2

• Does Market Efficiency Trump Behavioral Bias in Finance Decisions?
• Making Mergers a Growth Strategy
• Sealing Cracks in the Capital Markets
• Artificial Intelligence Techniques Enhance Business Forecasts
• Editor’s Note: Weapons of Mass Disruption
• E-Commerce Reboots
• IT MATTERS: Web Services Prevail Despite Travail
• Go Directly to Jail?
• Conversation with Trader Joe’s John Shields

2002 Volume 5 Issue 1

• Build a Culture of Value Creation
• Choose Tomorrow’s Leaders Today
• Small Firms Keep R&D Vibrant
• Teams Use IT to Manage Client Impressions
• Putting Spirituality to Work
• IT MATTERS: Fifty Years and Counting
• Defining Disability Under the ADA
• Conversation with Reid Plastics’ Joe Rokus
• Editor’s Note: Decisions, Decisions, Decisions

2001 Volume 4 Issue 4

• Gender Impacts Virtual Work Teams
• Doing Business in a Volatile World
• The Strategic Downside of Downsizing
• Editor’s Note: Corporate Citizenship in the Wake of September 11!
• The Economic Downturn is No Surprise
• IT MATTERS: ROI for Tech Deployments in the Downturn
• Supreme Court Faces Key Business Cases
• Conversation with Joseph and Edna Josephson Institute of Ethics’ Michael Josephson
• Are Workplace Bullies Sabotaging Your Ability to Compete?

2001 Volume 4 Issue 3

• Suddenly Unemployed?
• Too Late for an IPO?
• Electricity Price Gouging in California?
• Editor’s Note: Surf’s Up!
• The Fine Art of Delegation
• Waiting Games People Play
• Business at the Bar
• Conversation with California’s Senator Sandra Bowen

2001 Volume 4 Issue 2

• Knowledge Management and Business Portals
• Trust as a Competitive Advantage
• Is Price Everything?
• Editor’s Note: A Quarter Without Quarter
• Has the Dow Really Escaped the Bear?
• Dot.Gone
• IT MATTERS: E-Business is Definitely an E-Ticket Ride!
• Downsizing with Dignity
• Conversation with Salomon Smith Barney’s Mitchell J. Held
• The California Electricity Crisis

2001 Volume 4 Issue 1

• Repetition Leads To Innovation
• What’s the Problem?
• Editor’s Note: Quakes, Flakes, and Double Takes
• IT MATTERS: CRM Solution Seekers Beware!!!!
• Language, Culture and Global Business
• Conversation with WATTSHealth Systems’ Dr. Clyde Oden, Jr.
• Personality Traits and Workplace Culture
• Who Wants to Lose a Million?
• The Power of Performance Profiling

2000 Volume 3 Issue 4

• Building Wealth
• How Small Firms Plan to Grow
• Using Internet Portals to Manage the Information Deluge
• Editor’s Note: Messy Brains and Global Opportunities
• SEC Requires Fair Disclosure
• IT MATTERS: MP3.com Completes Settlements
• Conversation with Boyd Clarke of tompeters!
• Planning in a Complex World
• Business Be Advised!

2000 Volume 3 Issue 3

• Do Japan’s High Tech Failures Open Doors for Western Firms?
• Managing Earnings … or Cooking the Books?
• The Battle Over Merger Accounting
• Conversation with Development Bank of Japan’s Dr. Kazuyuki Matsumoto
• Editor’s Note: Friends, Romans & Countrymen…
• What Directors Need to Know
• Still Thinking of Doing an IPO?

2000 Volume 3 Issue 2

• Managing Innovation through Corporate Venturing
• The Death of the Sales Force
• Thinking of Doing an IPO?
• Serving Each Other on the Inside
• Editor’s Note: Screaming Into the Future!
• Conversation with Power-One’s Stephen J. Goldman
• Will Marketers Survive the Information Age?

2000 Volume 3 Issue 1

• Re-Assessing the Health of the Asian Tigers
• Knowledge Management and the Internet
• The Learning Organization in Practice
• Economic Forecasting
• Editor’s Note: A Short Hello!
• Are You Ready for E-Commerce?
• E-Business: The New Management Challenge
• Conversation with Raytheon’s Daniel Burhnam
• The Bull Market’s Flawed Foundation

1999 Volume 2 Issue 4

• The Electric Day Trader and Ruin
• Teambuilding for Competitive Advantage
• Parable of the Commons
• Preserve and Strengthen a Business Partnership
• Editor’s Note: Here to Be Thrilled!
• Conversation with McDonald’s Mike Roberts
• Telecommuting… Out of Sight, Out of Mind?

1999 Volume 2 Issue 3

• How Gerber Used a Decision Tree in Strategic Decision-Making
• Customer Satisfaction Measurement
• Get Your Message Across!
• Balancing Act for Employers in Today’s Labor Market
• Editor’s Note: Too Much Fun!
• E-Commerce & Taxation
• Conversation with Harvard’s Dr. Gary Hamel
• To Join or Not To Join..?

1999 Volume 2 Issue 2

• Defamation Vs. Negligent Referral
• Maximize Business Achievement
• Preserving Family & Business Assets
• Knowledge is Power…
• Editor’s Note: Welcome to the Graziadio Business Review
• E-Commerce & Taxation
• Conversation with Franchise Mortgage Acceptance Company’s Wayne “Buz” Knyal
• Cultivating the Customer Asset

1999 Volume 2 Issue 1

• Business and Universities Moving to Collaborative Technologies
• Tips for Reducing Executive Stress
• Russia at the Crossroads
• Editor’s Note: Volume 2, Issue 1
• GBR Case Study
• Launching an Effective Citizen Advisory Panel

1998 Volume 1 Issue 3

• T.I.P.S.
• Retirement Call to Action
• The European Directive On Data Privacy
• Editor’s Note: Welcome to the GBR, Volume I, Issue 3
• Debt Tied to Lower Firm Performance
• Conversation with Countrywide Credit Industries’ Angelo Mozilo
• Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts

1998 Volume 1 Issue 2

• Management Skills for the 21st Century
• Middlaning
• Decision-Making in a Global Environment
• Editor’s Note: Welcome to the GBR, Volume I, Issue 2
• Conversation with Global Pacific Information Services’ Jeffrey Rigsby
• Cultural Insights on Doing Business in China
• When Worlds Collide

1998 Volume 1 Issue 1

• Editor’s Note: Welcome to the GBR
• Guide to Personal Investment Software
• Southeast Asia: Crisis To Recovery
• Growth Strategies for High Tech Firms
• Conversation with Imperial Bank’s George L. Graziadio
• The Human Realities of Corporate Downsizing
• AB Corporation Case Study

Editorial: E-Learning is Green Learning

The schism between globalization and sustainable growth continues to widen. One strategy for helping to ameliorate this chasm is the delivery of “green-based” higher education. Universities can contribute to developing long-term, balanced solutions to globalization by incorporating sustainability as an integral part of the curriculum.[1]

Calls for developing sustainable growth paradigms are on the increase worldwide,[2] including within the higher education sector.[3]

Institutions of higher learning are significant consumers of both direct and indirect energy and natural resources. Sustainable growth solutions for two indirect areas of energy consumption, the inefficient use of fossil fuel in commuting to and from campus and the considerable resources and energy associated with the production and delivery of print books, can be found under the rubric of e-learning.

Campus Sustainability Efforts Gaining Traction

Universities have begun to address the sustainability challenge with the founding of the American College & University Presidents Climate Committee (ACUPCC) and the Association for the Advancement of Sustainability in Higher Education (AASHE). The mission of AASHE is to advance the efforts of the entire campus sustainability community by uniting diverse initiatives and connecting practitioners to resources and professional development opportunities.

Student commuting, in particular, is an issue that both organizations are paying increased attention. The dramatic rise in gasoline prices in 2008 helped bring this energy-consuming and polluting activity to the forefront of the sustainability discussion.

Proponents of green-based education have also noted that the print book industry emits over 12.4 million tons of carbon dioxide into the atmosphere each year, or approximately 8.85 pounds of carbon for the average book, with most of the impact connected to forest carbon loss.[4] Electronic books (e-books) represent an alternative to the traditional print book (p-book), and can be easily distributed via distance learning networks, which also helps in conserving energy otherwise lost through product distribution.

Conclusion

As the debate on what constitutes sustainable growth continues, so too does the demand for students who can compete in the expanding global marketplace. One approach that universities, in general, and business schools, in particular, are employing to meet this rapidly rising demand is increased Internet use. Here, the traditional method of knowledge transfer, with its constraints of fixed location, time, and learning pace, is being replaced with more user-friendly, customized, Internet-based learning environments.

Providing enhanced, distance-learning educational opportunities that include a focus on sustainability throughout the business curriculum represents a powerful approach to helping achieve sustainable growth in a globalized economy. In addition, many students who have been exposed to web-supported learning tend to favor this delivery method over the traditional classroom-centric model. Along these lines, one promising approach involves blended learning, which combines traditional classroom with Internet-based content delivery. The overarching goal of the blended paradigm is to improve learning outcomes, enhance resource sustainability, and provide increased convenience.

The search for balance between globalization and sustainable growth is picking up speed, and for globalization to be “win-win” in the long run, it must be based on both ecological and human sustainability.[5] Higher educational institutions have a constructive role to play in this regard. Universities can serve as a vehicle for shaping globalization plans around sustainability in the short and long term by educating the next generation of leaders through enhanced e-learning that includes strong sustainability components within the curricula.

---

[1] Richard Cooper, “Global Imbalances: Globalization, Demography, and Sustainability,” The Journal of Economic Perspectives, 22, i3 (2008): 93.

[2] Robert Forrant, and Jean Pyle, “Globalization, Universities, and Sustainable Human Development,” Development, 45, i3 (2002): 102.

[3] Martin Haigh, “Internationalisation, Planetary Citizenship, and Higher Education, Inc.” Compare, 38, i4 (2008): 427.

[4] Robert Wharton and Albert Greco, Eds., Book Industry Trends, (Book Industry Study Group, 2008).

[5] Phil Clegg, “Creativity and Critical Thinking in the Globalised University,” Innovations in Education and Teaching International, 45, i3 (2008): 219.

2013 Volume 16 Issue 1

• Leading from Character Strength
• Private Businesses Predict Limited Growth for 2013
• Justice in Ethics Programs
• Moving from Misuse to Bricolage
• EDITORIAL: The New Paradigm for Management Education
• The Book Corner
• Video Library
• Dean’s Executive Leadership Series
• Graziadio School Business Programs

2012 Volume 15 Issue 3

• Facilitating the Inventor–Entrepreneur Interaction:
• Bridging the Complexity Gap:
• A No Fault Approach to Recouping Executive Compensation
• Implementing Intrapreneurship:
• Facebook: Data Mining the World’s Largest Focus Group
• The Four-Year U.S. Presidential Cycle and the Stock Market
• VIDEO – Wall of Worry: Elections and the Markets
• Editor’s Note

2012 Volume 15 Issue 2

• VIDEO – Wall of Worry: Elections and the Markets
• The Four-Year U.S. Presidential Cycle and the Stock Market
• CEO Performance of 125 of Northern California’s Largest Companies
• FOR SALE BY OWNER for Less than It Is Worth
• Beyond the Numbers
• Making Decisions with Multiple Attributes: A Case in Sustainability Planning
• The Ethics of Ethics Programs
• Transorganizations: Managing in a Complex and Uncertain World
• The Global Economy is Open for Business
• VIDEO: Leadership, Innovation and Disruption
• UPDATE: Benefits of International Portfolio Diversification
• Editorial: The World of Graduate Management Education Turned Up Side Down
• The Book Corner
• Editor’s Note

2012 Volume 15 Issue 1

• CEO Performance of 100 of Southern California’s Largest Companies
• Editor’s Note
• UPDATE: Reforming Corporate America
• UPDATE: Top 10 U.S. Economic Issues to Monitor
• UPDATE: Airline Industry Key Success Factors
• UPDATE: Management Skills for the 21st Century
• UPDATE: Creating and Sustaining an Ethical Workplace Culture
• UPDATE: The Dollar vs. the Euro
• UPDATE: Making Mergers a Growth Strategy
• UPDATE: The Employers’ Legal Obligations to Employees in the Military
• The Book Corner

2011 Volume 14 Issue 4

• Editor’s Note
• Financial Swiss Army Knife: A User-Friendly Tool for Facilitating Financial Analysis and Due Diligence
• Achieving Enterprise Stability Based on Economic Capital
• The Internet and Globalization: Ten Tips to Building an Effective Digital Strategy for Global Success
• Learn to Expect the Unexpected in Global Retail Expansion
• VIDEO: Stop the Madness: A Recipe to Jump-Start the Global Economy
• The Book Corner

2011 Volume 14 Issue 3

• Editor’s Note
• Labor Pains: The Recovery of the U.S. Labor Market is about to be Pushed Back
• Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
• Leveraging Action Learning as a Talent Management Strategy during Economic Uncertainty
• Protecting Descriptive Brands in Trademark and Trade Dress Law:
• VIDEO: Transforming the Relationship between Business and IT Executives
• The Book Corner

2011 Volume 14 Issue 2

• Editor’s Note: Finding Distinctiveness
• Secondary Meaning in Trademark and Trade Dress Law
• Financial Elements of Business Resilience
• Positive Organizational Scholarship and Practice: A Dynamic Duo
• VIDEO: Currency Wars, a Faculty Panel
• The Book Corner

2011 Volume 14 Issue 1

• Editor’s Note
• A Consequence Analysis that Needs to be Shared
• Family Business Succession
• The Quest for Distinctiveness in Trademark and Trade Dress Law
• Self-Organizing Conversation as an Invitation to Serendipity
• The ABC’s of Effective Feedback
• “Spiritual Capital and Virtuous Business Leadership” with Yale’s Ted Malloch
• “The Role of the CIO” with Harvey Koeppel
• The Book Corner

2010 Volume 13 Issue 4

• Attn: The Corner Office – Why U.S. Firms Should Pay Special Dividends Before Year-End 2010
• The Charisma of Twitter
• Lessons from the New Dodd-Frank Financial Regulatory Reform Law
• The Changing Role of the Residential Real Estate Broker
• 2010 Student Paper Winner: Using Social Media to Grow Your Business
• Editor’s Note: New Look, New Name, Still Great Content
• What to Do when Traditional Diversification Strategies Fail – Revisited
• Great Leaders are Great Decision-Makers
• The Four Levels of Innovation
• The Book Corner

2010 Volume 13 Issue 3

• The Spoiled American
• Choosing Your Negotiation Site
• Editorial: Systems Thinking
• Improvisation as a Way of Dealing with Ambiguity and Complexity
• Economic Recovery Gaining Traction
• The Book Corner
• City National Bank’s Robert Iritani Discusses the Future of Financial Management
• An Interview with Clean Tech Start-up Advisor Susanna Kass
• Servanthood Leadership

2010 Volume 13 Issue 2

• Carl Schramm Talks Expeditionary Economics
• Highly Effective Technical Personnel Strategies
• Real Options: The Value Added through Optimal Decision Making
• 10 Lessons for Entrepreneurs
• Utilizing Business Service Management Concepts to Improve Healthcare Information Services
• Editor’s Note
• Strategies for Leading through Times of Change
• Editorial: Will commercial real estate will follow in the footsteps of the residential property market?
• The Book Corner

2010 Volume 13 Issue 1

• Six Steps for Confronting the Emerging Leadership Succession Crisis
• Interview with Robert Eckert, Chairman of the Board and CEO of Mattel, Incorporated
• Political Connections: The Missing Dimension in Leadership
• How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation
• Three Ways Larger Monitors Can Improve Productivity
• The Role of Finance in the Strategic-Planning and Decision-Making Process
• Editorial: Is Robotics America’s Ticket to Continued Global Competitiveness?
• The Power of Collective Wisdom and the Trap of Collective Folly By Alan Briskin, Sheryl Erickson, John Ott, and Tom Callanan
• The Book Corner

2009 Volume 12 Issue 4

• Women, the Recession, and the Impending Economic Recovery
• The Power of Sharing in an Uncertain World
• How to Communicate Change to Employees
• Five Tactics to Create a Sustainable Restaurant Business
• IT Solutions for SMBs in an Economic Downturn
• What’s Next, Hollywood?
• Eight Key Attributes of Effective Leaders
• What to Do When Traditional Diversification Strategies Fail
• Video Interview on Corporate Social Responsiblitiy with Golden State Foods
• The Book Corner

2009 Volume 12 Issue 3

• Offshoring May Slow Impending U.S. Economic Recovery
• In Memory of Luis Villalobos
• IT Outsourcing: China Grasps for the Lead
• The Buffett Approach to Valuing Stocks
• Audio Interview with BP’s Chief Economist Christof Ruhl
• Audio Interview with McKesson U.S. Pharmaceutical President John Figueroa
• Editorial: E-Learning is Green Learning
• Domestic Partner Benefits in the United States
• Examining the Role of Short-Term Correlation in Portfolio Diversification
• The Book Corner

2009 Volume 12 Issue 2

• The Root Causes of Unethical Behavior
• Price Fixing and Minimum Resale Price Restrictions Are Two Different Animals
• Investing for Income in a Down Economy
• What Determines Which Businesses Win and Which Lose?
• Leveraging Opportunities in the Current Economic Climate
• Editorial: Writing a Business Plan to Attract Investors
• What’s Next LA: The Road to Economic Recovery
• Owner-Occupied Commercial Real Estate for the Entrepreneur
• Attention Deficit Hyperactivity Disorder (ADHD) in the Workplace
• The Winner’s Curse and Optimal Auction Bidding Strategies
• The Book Corner

2009 Volume 12 Issue 1

• Private vs. Public Real Estate Markets
• More Than Money
• The Successful Expatriate Leader in China
• Recognizing Organizational Culture in Managing Change
• Editorial: Taking Advantage of California’s Retirees to Help Close the Budget Gap
• Believe It: Complaints Are Gifts
• An Alternative Way to Manage Equity Portfolios
• Active Alpha Portfolio Management: Appendix A
• Active Alpha Portfolio Management: Appendix B
• The Book Corner

2008 Volume 11 Issue 4

• Best Practices for Headcount Reporting
• 2008 Graziadio School Student Paper Competition – How Intercultural Competence Drives Success in Global Virtual Teams
• Discovering Leadership Potential
• Discovering Leadership Potential – Survey
• Discovering Leadership Potential – Evaluation Guidelines
• Corporate Governance, SOX, and the Business Judgment Rule
• What Will The International Financial Reporting Standards (IFRS) Mean to Businesses and Investors?
• Who are Fannie Mae and Freddie Mac?
• Editorial: Crisis in America: A Nation at Risk
• The End of the Beginning for the Global Credit Crisis
• The Book Corner
• All IFRS-Compliant Statements Are Not Equal

2008 Volume 11 Issue 3

• The Book Corner
• IT-Enabled Information Transparency: A Strategic Approach
• Editorial: The Top 10 Embracements for Difficult Economic Times
• Servicing the Software Industry (SaaS)
• Where Do Older Workers Go?
• Creating Wealth in Low Income Communities
• Supplier Diversity and Competitive Advantage: New Opportunities in Emerging Domestic Markets
• The Last 100 Feet of the Supply Chain
• America’s Financial Crisis

2008 Volume 11 Issue 2

• The Tie-In Decision
• The Trybaby Syndrome
• Editorial: California Greening: Boom or Bust?
• High CEO Pay Could Draw Renewed Attention in Election Year
• The Book Corner
• Empowering Employees to Success
• Commercial Banking and Treasury Management in Mexico

2008 Volume 11 Issue 1

• Venture Capital Audio Interview
• Learning to Love Financial Market Barbarians
• The Top 10 U.S. Economic Issues to Monitor
• Putting Performance and Happiness Together in the Workplace
• Harassment Prevention Training 2008
• Editorial: No Child Left Behind-A Blueprint for Success
• A Class with Drucker by William A. Cohen
• The Book Corner
• Is Managed Futures an Asset Class?

2007 Volume 10 Issue 4

• Organizational Design and Implementation
• Managing the Critical Role of the Warehouse Supervisor
• Editorial
• Creating a Community in Southern California that Values Sharing Knowledge
• The Book Corner
• Commercial Banking in the U.S. Versus Canada

2007 Volume 10 Issue 3

• Developing a Barometer for Workplace Attitude (WPA)
• The Employers’ Legal Obligations to Employees in the Military
• Employee Incentives
• Will the Sub-Prime Meltdown Burst the Housing Bubble?
• Strategic Leadership – Part Two
• Editor’s Note
• Assertive Performance Feedback
• To Tell or Not to Tell?
• The Book Corner

2007 Volume 10 Issue 2

• The Trader Joe’s Experience
• Strategic Leadership
• Managing Organizational Knowledge
• The Family-Owned Business
• Editor’s Note
• Emotional Dynamism: Playing the Music of Leadership
• Benefits of International Portfolio Diversification
• Aligning Business with a Value Statement
• The Book Corner

2007 Volume 10 Issue 1

• The Death of Time and Distance
• The Moral and Financial Conflict of Socially Responsible Investing
• What You Need to Know about Labor Shortages
• Women Entrepreneurship
• SEC Quest to Regulate Hedge Funds Hits Speed Bump
• The Book Corner

2006 Volume 9 Issue 4

• Seasonality and the Stock Market
• Airline Industry Key Success Factors
• Seven Neurotic Styles of Management
• IT in Healthcare
• Wings of the Great Northwest
• Gratitude at Work
• Editor’s Note
• The Book Corner
• Using ADR to Resolve Worker’s Compensation Claims

2006 Volume 9 Issue 3

• Making Marketing Accountable
• Conversations about Conscientious Capitalism
• Gen Y and Organizational Life
• The Business Impact of Change Management
• Class Action Shareholder Suits Face Legal Setbacks
• The Book Corner
• Achieving Corporate Success and Maximized Value

2006 Volume 9 Issue 2

• Business Survival Skills
• Six Components of a Model for Workplace Spirituality
• HR’s Strategic Partnership with Line Management
• The Book Corner
• Obesity, Social Responsibility, and Economic Value
• Graziadio Faculty Discuss Ethics

2006 Volume 9 Issue 1

• A Winning Tool to Manage Price: The Pricing Checklist
• Update: The Price of Oil
• Mapping IT Resources for Successful Implementations
• Is the Real Estate Market a House of Cards?
• Whither Now Dow?
• The Book Corner

2005 Volume 8 Issue 4

• Whistleblowers
• Editorial: Does a Non-Public Business Need SOX?
• Am I My Brother’s Keeper?
• 5-Forces Industry Analysis
• IT MATTERS: Measuring Success
• A New Imperative for Management: Sexual Harassment Training
• The Company Director’s Role In Company Growth
• Editor’s Note
• The Book Corner

2005 Volume 8 Issue 3

• IT MATTERS: The IT Governance Road Map
• Fair Trade or Strategic Concern: The Unocal War
• Avoiding Ethical Misconduct Disasters
• The Positive Psychology Approach to Goal Management
• Antitrust Law in the European Union
• Editor’s Note
• The Book Corner
• D & O Policies: Greater Risks Less Coverage
• A Blueprint for Change: Appreciative Inquiry

2005 Volume 8 Issue 2

• Connecting Enterprise Information and People in a Web World
• The Leader’s Role in Strategy
• IT MATTERS: Ethics, Information Systems, and a Steel Ax
• Conversation with author and leadership scholar James M. Kouzes
• Will China Float the Yuan?
• Editorial
• Corruption Across Borders
• Resolving Intra-Organization Conflicts
• An Uphill Battle
• Leading and Managing Change
• The Book Corner

2005 Volume 8 Issue 1

• Managing Resistance to Change
• The Link Between Price and Profit Margin in a Global Market
• IT MATTERS: Or more correctly, use of IT matters…
• The Impact of Empowered Employees on Corporate Value
• What You Need to Know about Attorneys’ Fees
• Editor’s Note: Phishing
• The Book Corner
• Strengthening Value-Centered Ethics (Part 3)
• Will Your Company’s Electronic Records Storage Withstand Legal Scrutiny?
• Conversation with Gemstar-TV Guide International’s Jeff Shell

2004 Volume 7 Issue 3

• Litigate or Arbitrate?
• Presidential Elections and Stock Market Cycles
• Businesspersons Beware: Lying is a Crime
• Strengthening Value-Centered Ethics (Part 2)
• Attempting to Control Health Care Costs – Again
• Editor’s Note
• The Crude Facts About the Price of Oil
• Conversation with Sempra Energy’s Stephen Baum
• The Book Corner

2004 Volume 7 Issue 2

• The Uncertain World of Trademark Dilution
• Does Corporate Social Responsibility Pay Off
• Strengthening Values Centered Leadership
• Editor’s Note: Deeper Questions
• The Twin Deficits
• Conversation with Rite Aid’s Robert Miller
• The Book Corner
• From Michelangelo to the Modern Boardroom
• Preparing for a Future Labor Shortage

2004 Volume 7 Issue 1

• Slowing Runaway Juries
• Merger and Acquisition Strategies
• Slips, Trips, and Falls
• Using Conflict to Your Advantage
• Wired!
• Editorial: Don’t Panic!
• IT MATTERS: Seek and You Might Find
• Conversation with American Honda’s Tom Ross
• The Dollar vs. the Euro
• The Book Corner

2003 Volume 6 Issue 4

• Negotiating Effectively
• Why Good Leaders Do Bad Things
• Editorial: Cybersatire
• Main Street and Hedging
• IT MATTERS: Digital Indemnity
• What Stays and Who Pays?
• Inflation to Deflation and Back?
• Conversation with AT&T’s Betsy Bernard
• The Car Deal
• The Book Corner
• Using Dashboard Based Business Intelligence Systems

2003 Volume 6 Issue 3

• The Cost of Lost Data
• Consolidate All IT?
• Blowing the Whistle
• Hedging Strategies for Uncertain Times
• Creating and Sustaining an Ethical Workplace Culture
• Editorial: Onward and Upward?
• IT MATTERS: Portal Combat
• Facing Up to the Possibility of Deflation
• Dialogue With Four Executives

2003 Volume 6 Issue 2

• Do Not Call!*
• Improving Research Performance
• Just-in-Time to Just-in-Case
• Increasing the Firm’s Strategic IQ
• Special Purpose Entities
• Editorial: Shock and Awe
• IT MATTERS: Webhosting
• Conversation with Galpin Ford’s Bert Boeckmann

2003 Volume 6 Issue 1

• Communicating Your Strategy
• Reforming Corporate America
• Recognize the True Cost of Compensation
• Learn from Experience
• Use Emotional Intelligence to Cope in Tough Times
• Conversation with Evoke Software’s Lacy Edwards
• Editorial
• Predicting Bankruptcy in the WorldCom Age

2002 Volume 5 Issue 4

• Build Value in a Small Business
• Protect Your Trade Secrets
• Managing in an Era of Multiple Cultures
• Consider the Pros and Cons of Expensing Stock Options
• IT MATTERS: Web Services May Bridge the Great Culture Gap
• Editor’s Note
• Conversation with Kinko’s Paul Orfalea
• Calculating the Strategic Value of Customer Satisfaction

2002 Volume 5 Issue 3

• Encourage Your Employees to Play
• Managerial Leadership at Twelve O’Clock
• Remembering George L. Graziadio
• Editor’s Note: Bad Boys in the Board Room
• Who’s Driving American Firms?
• Supreme Court Sides With Business
• Using Asset Allocation Strategies to Recover from a Bear Hug
• Mediate, Arbitrate or Litigate?
• IT MATTERS: The Wonderful World of the Wireless Web

2002 Volume 5 Issue 2

• Does Market Efficiency Trump Behavioral Bias in Finance Decisions?
• Making Mergers a Growth Strategy
• Sealing Cracks in the Capital Markets
• Artificial Intelligence Techniques Enhance Business Forecasts
• Editor’s Note: Weapons of Mass Disruption
• E-Commerce Reboots
• IT MATTERS: Web Services Prevail Despite Travail
• Go Directly to Jail?
• Conversation with Trader Joe’s John Shields

2002 Volume 5 Issue 1

• Build a Culture of Value Creation
• Choose Tomorrow’s Leaders Today
• Small Firms Keep R&D Vibrant
• Teams Use IT to Manage Client Impressions
• Putting Spirituality to Work
• IT MATTERS: Fifty Years and Counting
• Defining Disability Under the ADA
• Conversation with Reid Plastics’ Joe Rokus
• Editor’s Note: Decisions, Decisions, Decisions

2001 Volume 4 Issue 4

• Gender Impacts Virtual Work Teams
• Doing Business in a Volatile World
• The Strategic Downside of Downsizing
• Editor’s Note: Corporate Citizenship in the Wake of September 11!
• The Economic Downturn is No Surprise
• IT MATTERS: ROI for Tech Deployments in the Downturn
• Supreme Court Faces Key Business Cases
• Conversation with Joseph and Edna Josephson Institute of Ethics’ Michael Josephson
• Are Workplace Bullies Sabotaging Your Ability to Compete?

2001 Volume 4 Issue 3

• Suddenly Unemployed?
• Too Late for an IPO?
• Electricity Price Gouging in California?
• Editor’s Note: Surf’s Up!
• The Fine Art of Delegation
• Waiting Games People Play
• Business at the Bar
• Conversation with California’s Senator Sandra Bowen

2001 Volume 4 Issue 2

• Knowledge Management and Business Portals
• Trust as a Competitive Advantage
• Is Price Everything?
• Editor’s Note: A Quarter Without Quarter
• Has the Dow Really Escaped the Bear?
• Dot.Gone
• IT MATTERS: E-Business is Definitely an E-Ticket Ride!
• Downsizing with Dignity
• Conversation with Salomon Smith Barney’s Mitchell J. Held
• The California Electricity Crisis

2001 Volume 4 Issue 1

• Repetition Leads To Innovation
• What’s the Problem?
• Editor’s Note: Quakes, Flakes, and Double Takes
• IT MATTERS: CRM Solution Seekers Beware!!!!
• Language, Culture and Global Business
• Conversation with WATTSHealth Systems’ Dr. Clyde Oden, Jr.
• Personality Traits and Workplace Culture
• Who Wants to Lose a Million?
• The Power of Performance Profiling

2000 Volume 3 Issue 4

• Building Wealth
• How Small Firms Plan to Grow
• Using Internet Portals to Manage the Information Deluge
• Editor’s Note: Messy Brains and Global Opportunities
• SEC Requires Fair Disclosure
• IT MATTERS: MP3.com Completes Settlements
• Conversation with Boyd Clarke of tompeters!
• Planning in a Complex World
• Business Be Advised!

2000 Volume 3 Issue 3

• Do Japan’s High Tech Failures Open Doors for Western Firms?
• Managing Earnings … or Cooking the Books?
• The Battle Over Merger Accounting
• Conversation with Development Bank of Japan’s Dr. Kazuyuki Matsumoto
• Editor’s Note: Friends, Romans & Countrymen…
• What Directors Need to Know
• Still Thinking of Doing an IPO?

2000 Volume 3 Issue 2

• Managing Innovation through Corporate Venturing
• The Death of the Sales Force
• Thinking of Doing an IPO?
• Serving Each Other on the Inside
• Editor’s Note: Screaming Into the Future!
• Conversation with Power-One’s Stephen J. Goldman
• Will Marketers Survive the Information Age?

2000 Volume 3 Issue 1

• Re-Assessing the Health of the Asian Tigers
• Knowledge Management and the Internet
• The Learning Organization in Practice
• Economic Forecasting
• Editor’s Note: A Short Hello!
• Are You Ready for E-Commerce?
• E-Business: The New Management Challenge
• Conversation with Raytheon’s Daniel Burhnam
• The Bull Market’s Flawed Foundation

1999 Volume 2 Issue 4

• The Electric Day Trader and Ruin
• Teambuilding for Competitive Advantage
• Parable of the Commons
• Preserve and Strengthen a Business Partnership
• Editor’s Note: Here to Be Thrilled!
• Conversation with McDonald’s Mike Roberts
• Telecommuting… Out of Sight, Out of Mind?

1999 Volume 2 Issue 3

• How Gerber Used a Decision Tree in Strategic Decision-Making
• Customer Satisfaction Measurement
• Get Your Message Across!
• Balancing Act for Employers in Today’s Labor Market
• Editor’s Note: Too Much Fun!
• E-Commerce & Taxation
• Conversation with Harvard’s Dr. Gary Hamel
• To Join or Not To Join..?

1999 Volume 2 Issue 2

• Defamation Vs. Negligent Referral
• Maximize Business Achievement
• Preserving Family & Business Assets
• Knowledge is Power…
• Editor’s Note: Welcome to the Graziadio Business Review
• E-Commerce & Taxation
• Conversation with Franchise Mortgage Acceptance Company’s Wayne “Buz” Knyal
• Cultivating the Customer Asset

1999 Volume 2 Issue 1

• Business and Universities Moving to Collaborative Technologies
• Tips for Reducing Executive Stress
• Russia at the Crossroads
• Editor’s Note: Volume 2, Issue 1
• GBR Case Study
• Launching an Effective Citizen Advisory Panel

1998 Volume 1 Issue 3

• T.I.P.S.
• Retirement Call to Action
• The European Directive On Data Privacy
• Editor’s Note: Welcome to the GBR, Volume I, Issue 3
• Debt Tied to Lower Firm Performance
• Conversation with Countrywide Credit Industries’ Angelo Mozilo
• Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts

1998 Volume 1 Issue 2

• Management Skills for the 21st Century
• Middlaning
• Decision-Making in a Global Environment
• Editor’s Note: Welcome to the GBR, Volume I, Issue 2
• Conversation with Global Pacific Information Services’ Jeffrey Rigsby
• Cultural Insights on Doing Business in China
• When Worlds Collide

1998 Volume 1 Issue 1

• Editor’s Note: Welcome to the GBR
• Guide to Personal Investment Software
• Southeast Asia: Crisis To Recovery
• Growth Strategies for High Tech Firms
• Conversation with Imperial Bank’s George L. Graziadio
• The Human Realities of Corporate Downsizing
• AB Corporation Case Study

Editorial Review Board

• Editorials
• Interviews
• Book Corner

• Topics

  • ARCHIVE – VIDEO LIBRARY
  • Business Law
  • CEO Performance
  • Diversity
  • Economics
  • Entrepreneurship / Innovation
  • Ethics / Corporate Social Responsibility
  • Finance / Investing / Accounting
  • Global Business
  • Information Management
  • Leadership
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Strategy
  • Work-Life Balance

• Top Five Posts

  • City National Bank’s Robert Iritani Discusses the Future of Financial Management
  • Creating and Sustaining an Ethical Workplace Culture
  • Strategies for Leading through Times of Change
  • 5-Forces Industry Analysis
  • Reforming Corporate America

• New in the GBR Blog

  • Our Degree Is What We Make of It
    As I outlined in my Three Part MBA Philanthropy Series, alumni are a critical financial component to business schools.  However, alumni can contribute in many other ways. In addition to providing financial support to their alma mater, alumni also play an equally important role in pre-student recruiting and job placement. Why is pre-student recruiting importa […]

Graziadio School of Business and Management | 6100 Center Drive, Los Angeles, CA 90045-1590

Copyright © 2013 Pepperdine University

Terms of Use | Privacy Policy

The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Graziadio School of Business and Management nor Pepperdine University.