Articles by Sean D. Jasso, MBA
Sean D. Jasso, MBA, is a practitioner faculty member in marketing and economics at the Graziadio School at Pepperdine University, and he also maintains his private management and leadership consulting practice. He holds an MBA from Pepperdine, a Master's in Public Policy from Claremont, and later this year he will complete a Ph.D. in politics and policy from Claremont. Professor Jasso worked for several years in the hospitality and healthcare industries, which combined with his training in politics has helped foster his consulting expertise in international relations, entrepreneurship, strategic marketing, executive management, and political and economic risk. Jasso's objective in teaching, research, and consulting has always been to build a transdisciplinary approach of applying politics and management theories and applications to help organizations and individuals reach their potential in what he calls The New Corporation.
The Story of American Business: From the Pages of The New York Times (Edited by Nancy Koehn)
Like all effective historical perspectives, this book is essential reading for those who wish to continue the story of economic growth.
A Primer on Corporate Governance by Cornelis A. de Kluyver
With corporations at the epicenter of institutional power in the global society, this book explains why corporate governance is imperative to social, political, and economic wellbeing.
The Ascent of Money by Niall Ferguson
Accomazzo: Countries that were not able to innovate, Ferguson writes, but that responded to the challenges with cumulative bad choices, quickly reached breaking points with extreme consequences.
Jasso: Through powerful narrative and artful storytelling, the reader is compelled to embrace the urgency of Ferguson’s thesis: breaking down the barriers of ignorance about finance.
Moral Markets by Paul J. Zak, (Ed.)
The future of the economy does not hinge on a dose of public policy or even an infusion of morality. Instead, as Moral Markets asserts, we need to reevaluate the entire spectrum of values and virtues, from the core of the individual to the soul of the society.
On Competition (Updated and Expanded Ed.) by Michael Porter
The author provides helpful models that offer the manager both a tool kit and a philosophy for providing long-term value.
Judgment: How Winning Leaders Make Great Calls by Noel M. Tichy and Warren G. Bennis
The overarching lesson in Judgment is that great leaders must also be great teachers who constantly develop the “pipeline” of future leaders.
Supercapitalism by Robert B. Reich
Reich asserts that everyone is of two minds on this growth of capitalism: While our wallets might appreciate Wal-Mart for its low prices, our consciences question the fact that in two weeks, its CEO earns what most of its employees earn in a lifetime.
The Age of Turbulence by Alan Greenspan
The significance of this book rests on the substance of the man his life, intellect, and public service.
A Winning Tool to Manage Price: The Pricing Checklist
Companies that lack a pricing culture succumb to cost-based as well as reactive pricing methods in lieu of using more proactive and strategic approaches.
From Michelangelo to the Modern Boardroom
All great and influential artists. exhibit vision, courage, and creativity—this article analyzes their applicability to the subject of leadership in general.
