Articles by Frieda Gehlen, PhD

Frieda Gehlen, PhD

Attempting to Control Health Care Costs – Again

Consider the pros and cons of the Consumer Driven Health Plan or the Health Savings Account before deciding if they are viable cost-containment methods.

2004 Volume 7 Issue 3 - By David M. Smith, PhD and Frieda Gehlen, PhD

Editor’s Note

Editor’s Note announcing the addition of Nancy Dodd as editor and highlighting the articles of this issue.

2004 Volume 7 Issue 3 - By Frieda Gehlen, PhD

Do Not Call!*

New do-not-call regulations make telemarketing more difficult and less profitable for businesses, but permission-based direct marketing is an effective tool.

2003 Volume 6 Issue 2 - By Lynda Palmer,MBA and Frieda Gehlen, PhD

Conversation with Kinko’s Paul Orfalea

Paul Orfalea, the founder and guiding presence at Kinko’s until fairly recently, is the interviewee for this issue of the Graziadio Business Review.

2002 Volume 5 Issue 4 - By David M. Smith, PhD and Frieda Gehlen, PhD

Conversation with Imperial Bank’s George L. Graziadio

GBR Editors discuss the importance of lifelong learning with George L. Graziadio, Chairman and Co-Founder of Imperial Bank and namesake of Pepperdine’s business school.

1998 Volume 1 Issue 1 - By W. Scott Sherman, PhD and Frieda Gehlen, PhD