Archive for the ‘Social Media’ Category

Why Do Customers Misbehave?

also by Marty Abbott, DM, and Kalle Lyytinen, PhD In a recent GBR article we put forward an argument that in using a product or service consumers are afforded the opportunity to use it in ways not originally intended. We argue that customers do this for a variety of reasons, such as increasing the utility […]

March 6th, 2013 - By


New Issue of GBR Online

In the fall issue of the Graziadio Business Report we have published five great articles. Facilitating the Inventor – Entrepreneur Interaction: Super-Charging the IP Commercialization Process By Larry William Cox, PhD According to leading economists, entrepreneurs are those individuals who both identify and exploitcommercial opportunities. This article proposes that more technologies could be commercialized and with greater economic […]

November 13th, 2012 - By


Dr. Charla Griffy-Brown Discusses Twitter as Haiku in Japanese Culture

Charla Griffy-Brown, PhD, discusses the cultural relevance of Twitter in Japan during and after the devastating earthquakes that took place in March 2011.

June 22nd, 2011 - By


The Future of SEO: Google’s New Algorithm Takes on Content Farms

Graziadio School faculty chime in on Google’s new algorithm to reduce content farms, what it means for SEO, and how business websites can optimize their sites.

March 29th, 2011 - By


It’s Not the Words, It’s How You Say Them

Marketing professor and social media pro Alan Beard talks about how to create social media with “panache.”

February 7th, 2011 - By


Does Anybody Care?

Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.

January 21st, 2011 - By


Social Media: It’s Not About You

Marketing professor Alan Beard likens social media best practices to that of dinner party conversation – listen, engage, don’t offend, and be interesting.

January 10th, 2011 - By