Archive for January, 2011

“Undercover Boss” – A Social Makeover for Corporate Executives?

GBR Academic Editor Nancy Dodd discusses the hit reality show “Undercover Boss” and its implications for social change in C-level leadership.

January 31st, 2011 - By

Does Anybody Care?

Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.

January 21st, 2011 - By

Q&A with Clare Burton, Vice President of Worldwide Marketing at Herbalife

As vice president of worldwide marketing at Herbalife, Clare Burton is responsible for driving the company’s brand awareness around the world.

January 17th, 2011 - By

Social Media: It’s Not About You

Marketing professor Alan Beard likens social media best practices to that of dinner party conversation – listen, engage, don’t offend, and be interesting.

January 10th, 2011 - By

Dividend Tax Rate Pulls a “Mark Twain”

The November 2, 2010 Congressional election changed the political landscape. Accounting professor John Briginshaw, comments on what it means for the company cash flow sheet.

January 3rd, 2011 - By