GBR Academic Editor Nancy Dodd discusses the hit reality show “Undercover Boss” and its implications for social change in C-level leadership.
Archive for January, 2011
Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.
As vice president of worldwide marketing at Herbalife, Clare Burton is responsible for driving the company’s brand awareness around the world.
Marketing professor Alan Beard likens social media best practices to that of dinner party conversation – listen, engage, don’t offend, and be interesting.
The November 2, 2010 Congressional election changed the political landscape. Accounting professor John Briginshaw, comments on what it means for the company cash flow sheet.