Why Entrepreneurship Thrives During a Recession

Tuesday, July 7th, 2009

Can’t see the above video? Click this link to watch or you can read the transcript.

In this video interview, Larry Cox, PhD, Associate Professor of Entrepreneurship and director of the new entrepreneurship program at the Graziadio School of Business and Management, discusses how smart entrepreneurs take advantage of low opportunity and material costs during a recession and why creativity and idea generation are the most important factors to entrepreneurial success.

Questions for Dr. Cox

  1. What should entrepreneurs be doing differently during a recession?
  2. Why is creativity so important to entrepreneurship?
  3. Any tips on how to generate new business ideas?
  4. What other factors are important to entrepreneurship?
  5. What is the optimal balance between creative, out-of-the box thinking and solid research and financials?

Related in the GBR

More than Money: Audio interview with social entrepreneur Mark Albion, PhD by Danielle L. Scott

Servicing the Software Industry (SaaS): 7 New Rules for the Software Business by Kyle C. Murphy, MBA

Owner-Occupied Commercial Real Estate for the Entrepreneur by Alphonse Lordo, MBA, and Michael Kinsman, CPA, PhD

What Determines Which Businesses Win and Which Lose? Insights from Keith McFarland, author of The Breakthrough Company by Wayne Strom, PhD

Women Entrepreneurs in Japan by Charla Griffy-Brown, PhD, and Noriko Oakland

Topic: America's Financial Crisis, Entrepreneurship, Innovation, Interviews, Public Policy, Videos
Tags: , , , ,



August 23, 2009 at 3:03 PM

This is interesting. As it is true that evolution happens only during hardships. I guess same is true for Entrepreneurship


June 29, 2010 at 11:16 AM

Recession is the ripe time for innovation. I built my venture C247.Ca during this time. A recession is an excellent time for entrepreneurs to build loyal followers. All you need to be is creative, flexible and exercise personal discipline to come out on the other side in sound financial shape. The excellent and much acclaimed Information Age is over. We are now moving into concept age.


August 26, 2012 at 7:59 PM

I once heard a talk about raising gmeernovnt grants for social ventures. The speaker was talking about how difficult it is to raise funds for a venture falls between non-profit and for-profit, as his venture could produce modest returns, but primarily was for social purposes. Because he was planning to have some return on investment, he wasn’t able to get certain gmeernovnt grants. I would be interested to hear about options for raising capital for ventures that are not completely non-profit, but don’t expect IRRs of 30-50%. Ventures that return 0-10% or even some loss, but serve a social cause seem like a great investment for a gmeernovnt that is already writing off losses. Thank you.


  1. Pepperdine faculty set new milestones | Pepperdine Business Press Room - Graziadio School PR