Articles by William R. Smith, PhD
William R. Smith, PhD
The Link Between Price and Profit Margin in a Global Market
In spite of fluctuations in the exchange rate of the dollar against foreign currencies, there are ways to hedge business exposure and uncertainty.
Will Marketers Survive the Information Age?
In trust-based relationships, customers may share ways in which we can better serve them.
GBR Case Study
As tariffs became less of a factor in the market, the profit margins of Canadian firms were being severely squeezed.
