Articles by Don Goodwin, MBA
Don Goodwin, MBA, obtained his BS in Business Administration from Pepperdine University's Seaver College and his MBA from Pepperdine's Graziadio School of Business and Management. Don is a fifth-generation family member in the Goodwin Company, his family's contract packaging and distribution company, which began operating in 1922. Hired originally as the Director of Purchasing, his focus has changed to encompass overall responsibility for the operations of the company, specifically software integration and modernization. He is currently focused on the day-to-day operations of all departments and on helping to develop the strategic direction for the company's future.
The purpose of this article is to examine how organizational culture influences the likelihood of success for change strategies, and to provide tools for the reader to apply within his or her organization.