Articles by Paul Gift, PhD
Paul Gift, PhD, is an assistant professor of economics at the Graziadio School of Business and Management. He earned his master's and PhD in economics from UCLA. Prior to joining the Graziadio School, Dr. Gift worked as an economist in the litigation consulting industry, providing expert witness support for antitrust and financial fraud cases as well as estimation of economic damages. He joined Pepperdine as a practitioner faculty member in 2004 and a tenure-track faculty member in 2006. While at Pepperdine, he has engaged in both litigation and managerial consulting work as an independent contractor. Dr. Gift specializes in antitrust economics, industrial organization, and econometrics. In the antitrust realm, he has worked on cases involving issues such as monopolization, foreclosure, exclusive dealing, tying, bundling, horizontal price fixing, and general estimation of economic damages.
The true value of the book is in pressing readers to change their mindset with respect to business decisions, to never expect normality nor take it for granted, to look for opportunity when others are fearful, and to ingrain this approach into the company culture.
Minimum resale price maintenance (RPM) is not “price fixing,” and can benefit companies and consumers if fully informed and strategically employed.
Goman’s focus is on the body language of business interactions, and she offers a thorough treatment in that regard.
It is not uncommon for a manufacturer to choose to “tie” its consumers’ purchase of one product to a required purchase of another. This paper examines the costs and benefits.