Articles by Rob Bikel, MBA
Rob Bikel, MBA, is an independent strategy consultant specializing in sustainably oriented businesses and an adjunct faculty at Pepperdine’s Graziadio School of Business. His work has focused on provided market intelligence and strategic guidance for responsible companies in cleantech, online media, e-commerce and food industries. A former investment banker with Smith Barney, Rob also has 12+ years experience in entertainment as a development executive and producer. A Harvard graduate, he has an MBA from Pepperdine, certified from the school’s SEER (Social Ethical and Environmentally Responsible business practices) program, and has GRI (Global Reporting Initiative) certification.
Making Decisions with Multiple Attributes: A Case in Sustainability Planning
Decisions involving issues of sustainability tend to include an array of objective attributes along with highly subjective value judgments. Managers must find a way to factor qualitative attributes such as environmental, social, and ethical impact into the decision-making process.
