Protecting Descriptive Brands in Trademark and Trade Dress Law:
A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.
Tag: trademark
Secondary Meaning in Trademark and Trade Dress Law
This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.
The Quest for Distinctiveness in Trademark and Trade Dress Law
An overview of the critical issue of distinctiveness in trademark law and how a company’s marks and dress can be made as strong as possible.
The Uncertain World of Trademark Dilution
Proving that a competitor’s similar trademark causes actual dilution in order to obtain an injunction against it can be an expensive and time-consuming endeavor.