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Tag: trademark

Protecting Descriptive Brands in Trademark and Trade Dress Law:

Protecting Descriptive Brands in Trademark and Trade Dress Law:

A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.

By David Scalise, JD, Alexa Koenig, JD, MA and Brandon Carr, JD
Business Law
Secondary Meaning in Trademark and Trade Dress Law

Secondary Meaning in Trademark and Trade Dress Law

This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.

By David Scalise, JD, Alexa Koenig, JD, MA and Brandon Carr, JD
Business Law
The Quest for Distinctiveness in Trademark and Trade Dress Law

The Quest for Distinctiveness in Trademark and Trade Dress Law

An overview of the critical issue of distinctiveness in trademark law and how a company’s marks and dress can be made as strong as possible.

By David Scalise, JD, Alexa Koenig, JD, MA and Brandon Carr, JD
Business Law

The Uncertain World of Trademark Dilution

Proving that a competitor’s similar trademark causes actual dilution in order to obtain an injunction against it can be an expensive and time-consuming endeavor.

By Linnea B. McCord, JD, MBA, Carol Docan, JD and Leonard Rymsza, JD
Business Law
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