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Tag: strategic management

UPDATE: Airline Industry Key Success Factors

UPDATE: Airline Industry Key Success Factors

Rivalry has continued to increase in the U.S. domestic airline industry, driving most U.S. airlines to reduce capacity in the last few years.

By Richard M. McCabe, PhD
Strategy

Airline Industry Key Success Factors

This analysis examines the U.S. airline industry, an example of the use of key success factors in an industry which by many estimates is mature and consolidating.

By Richard M. McCabe, PhD
Strategy

Do Not Call!*

New do-not-call regulations make telemarketing more difficult and less profitable for businesses, but permission-based direct marketing is an effective tool.

By Lynda Palmer,MBA and Frieda Gehlen, PhD
Marketing

When Worlds Collide

A case study of Evergreen, one of the largest commercial printers in America, which unsuccessfully implemented an electronic forms division.

By Russell Aebig, MBA and Ann Feyerherm, PhD
Strategy
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