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Tag: social media

EDITORIAL: Getting Ready for Virtually Anything in Management Education

EDITORIAL: Getting Ready for Virtually Anything in Management Education

The growing use of social media in higher education, in general, and management education, in particular, will forever change the traditional learning landscape.

By Owen P. Hall, Jr., PE, PhD
Editorials, Strategy
The Charisma of Twitter

The Charisma of Twitter

Twitter is a form of electronic charisma that can attract or repel followers. This article explores the uses and limitations of Twitter and analyzes its success based on the definition of charisma.

By Shirley Black, JD, LLM
Marketing
2010 Student Paper Winner: Using Social Media to Grow Your Business

2010 Student Paper Winner: Using Social Media to Grow Your Business

Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.

By Areg Bagdasarian, MBA and Steffanie Tamehiro
Marketing
Pepperdine | Graziadio Business School

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