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Tag: pricing

A Winning Tool to Manage Price: The Pricing Checklist

A Winning Tool to Manage Price: The Pricing Checklist

Companies that lack a pricing culture succumb to cost-based as well as reactive pricing methods in lieu of using more proactive and strategic approaches.

By Sean D. Jasso, MBA and Peter L. Louie, MBA, PhD
Strategy

Facing Up to the Possibility of Deflation

Managers must prepare practical, relevant business plans and strategic initiatives to deal with falling prices in the U.S. economy if they occur.

By Donald M. Atwater, PhD
Economics
Pepperdine | Graziadio Business School

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