Graziadio Business Review | Graziadio School of Business and Management | Pepperdine University
  • Journal
  • All Issues
  • About
  • Submissions
  • Blog
Please enter a search term.

Tag: logos

The Quest for Distinctiveness in Trademark and Trade Dress Law

The Quest for Distinctiveness in Trademark and Trade Dress Law

An overview of the critical issue of distinctiveness in trademark law and how a company’s marks and dress can be made as strong as possible.

By David Scalise, JD, Alexa Koenig, JD, MA and Brandon Carr, JD
Business Law
Pepperdine | Graziadio Business School

More

  • Editorials
  • Interviews
  • Book Corner
  • Archive – Video Library
  • Editorial Review Board

Follow us

  • Facebook
  • Twitter
  • Linkedin

Topics

  • Accounting / Finance / Investing
  • Business Law
  • Decision Sciences
  • Economics
  • Entrepreneurship / Innovation
  • Ethics
  • Global Business
  • Human Resources
  • Information Management/Technology (IT)
  • Leadership
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Strategy
  • Sustainability
  • Work-Life Balance

Subscribe to the GBR Journal

  • All Issues
  • About
  • Terms of Use
  • Editorial Review Board
  • Submissions
  • Privacy Policy

GBR Social Media

  • Facebook
  • Twitter
  • Linkedin
Pepperdine Graziadio Business School
6100 Center Drive, Los Angeles, CA 90045-1590

The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Pepperdine Graziadio Business School nor Pepperdine University.
Copyright © 2018 Pepperdine University