Taking a proven retail model and exporting it to a new country, often with a new set of competitors, a different language and culture, and unique shopper expectations, requires more than just market research before entry.
The cultural dimensions of leadership—power distance, individualism, uncertainty avoidance, and masculinity—are important for the U.S. businessperson to recognize and apply while operating in China.
Insights into leadership from John Rehfeld, CEO coach and the author of “Alchemy of a Leader.”
The war over Unocal has underlined the tense relationship between the U.S. and China.
The hidden obstacles of tradition, social structure, and thought patterns require extensive, time-consuming experience to overcome when doing business in China.