Graziadio Business Review | Graziadio School of Business and Management | Pepperdine University
  • Journal
  • All Issues
  • About
  • Submissions
  • Blog
Please enter a search term.

Tag: global market

The Spoiled American

The Spoiled American

An underlying shortcoming exists that prevents U.S. companies from globalizing— U.S. companies and the managers and executives who run them are spoiled.

By Robert A. Coscarello, MBA
Global Business
IT Outsourcing: China Grasps for the Lead

IT Outsourcing: China Grasps for the Lead

China, which plays a leading role in the outsourcing of manufacturing, is making strong headway in the information technology industry and may soon pose a major threat to India’s supremacy.

By Yunus Kathawala, PhD and Christoph Heeren
Global Business

Customer Satisfaction Measurement

Forward-looking companies are finding value in directly measuring and tracking customer satisfaction (CS) as an important strategic success indicator.

By Charles W. Fojtik, DBA and John D. Nicks, PhD
Strategy
Pepperdine | Graziadio Business School

More

  • Editorials
  • Interviews
  • Book Corner
  • Archive – Video Library
  • Editorial Review Board

Follow us

  • Facebook
  • Twitter
  • Linkedin

Topics

  • Accounting / Finance / Investing
  • Business Law
  • Decision Sciences
  • Economics
  • Entrepreneurship / Innovation
  • Ethics
  • Global Business
  • Human Resources
  • Information Management/Technology (IT)
  • Leadership
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Strategy
  • Sustainability
  • Work-Life Balance

Subscribe to the GBR Journal

  • All Issues
  • About
  • Terms of Use
  • Editorial Review Board
  • Submissions
  • Privacy Policy

GBR Social Media

  • Facebook
  • Twitter
  • Linkedin
Pepperdine Graziadio Business School
6100 Center Drive, Los Angeles, CA 90045-1590

The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Pepperdine Graziadio Business School nor Pepperdine University.
Copyright © 2018 Pepperdine University