IT MATTERS: CRM Solution Seekers Beware!!!!
Customer relationship management (CRM) is becoming the buzz in the halls of marketing today.
The Death of the Sales Force
The traditional institutional sales representative is becoming a casualty to the move to electronic E2B supply chain management.
Will Marketers Survive the Information Age?
In trust-based relationships, customers may share ways in which we can better serve them.
Cultivating the Customer Asset
Target customer service programs for potential customers, new customers, loyal customers, and low-margin customers.