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Tag: customer relationship management

IT MATTERS: CRM Solution Seekers Beware!!!!

Customer relationship management (CRM) is becoming the buzz in the halls of marketing today.

By Lynda Palmer,MBA
Information Management/Technology (IT)

The Death of the Sales Force

The traditional institutional sales representative is becoming a casualty to the move to electronic E2B supply chain management.

By David McMahon, PhD
Marketing

Will Marketers Survive the Information Age?

In trust-based relationships, customers may share ways in which we can better serve them.

By William R. Smith, PhD
Marketing

Cultivating the Customer Asset

Target customer service programs for potential customers, new customers, loyal customers, and low-margin customers.

By William Bleuel, PhD
Accounting / Finance / Investing
Pepperdine | Graziadio Business School

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