IT MATTERS: CRM Solution Seekers Beware!!!!
Customer relationship management (CRM) is becoming the buzz in the halls of marketing today.
Tag: customer relationship management
The Death of the Sales Force
The traditional institutional sales representative is becoming a casualty to the move to electronic E2B supply chain management.
Will Marketers Survive the Information Age?
In trust-based relationships, customers may share ways in which we can better serve them.
Cultivating the Customer Asset
Target customer service programs for potential customers, new customers, loyal customers, and low-margin customers.