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Tag: customer loyalty

CSAT or CES: Does It Matter?

CSAT or CES: Does It Matter?

As the role of the customer becomes more and more important to the sustainability of the firm, effective allocation of resources will provide a significant advantage to customer service organizations.

By William Bleuel, PhD
Decision Sciences, Global Business, Management, Uncategorized
Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty

Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty

A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.

By Michael Crooke, MBA, PhD and Craig Wilson
Marketing
Pepperdine | Graziadio Business School

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