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Tag: corporate social responsibility

Strategies for Managing in the Age of Boycotts

Strategies for Managing in the Age of Boycotts

Today’s consumers are subject to social pressure to support brands that are aligned with their personal values. When firms do not conform to their customer’s values, they often find themselves the target of boycotts. Managing in the age of boycotts is something firms need to pay attention to and understand how to manage.

By Jim Salas, PhD, Doreen E. Shanahan, PhD and Gabriel Gonzalez, PhD
Management, Marketing, Organizational Behavior, Strategy
Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty

Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty

A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.

By Michael Crooke, MBA, PhD and Craig Wilson
Marketing

Video Interview on Corporate Social Responsibility with Golden State Foods

Bill Sanderson and Chuck Browne, senior administrators at Golden State Foods, answer questions on creating a values-driven company and corporate social responsibility.

By Rick Hesse, DSc
ARCHIVE - VIDEO LIBRARY, Ethics, Sustainability
The Root Causes of Unethical Behavior

The Root Causes of Unethical Behavior

Insight into 45 psychological traps that increase the probability that individuals will behave unethically and solutions to how the avoid them.

By Robert Hoyk, PhD and Paul Hersey, MBA, EdD
Ethics
More Than Money

More Than Money

In this audio interview, seven-time social entrepreneur Mark Albion answers questions about building a just and sustainable world through business.

By Danielle L. Scott
Ethics, Interviews, Sustainability
Conversations about Conscientious Capitalism

Conversations about Conscientious Capitalism

Conscientious capitalism is a term that represents an economic system that takes place when businesses make money while also making a difference.

By Molly Lavik, MS
Interviews
Achieving Corporate Success and Maximized Value

Achieving Corporate Success and Maximized Value

What are the factors necessary to develop a corporate strategy that creates long-term corporate success while at the same time creating value for the compa

By Darrol J. Stanley, DBA
Strategy
Obesity, Social Responsibility, and Economic Value

Obesity, Social Responsibility, and Economic Value

When the public became more aware of the impact of obesity and health concerns, people reacted with different purchasing choices.

By Donald M. Atwater, PhD and Shizuka Suzuki
Ethics, Sustainability
Corruption Across Borders

Corruption Across Borders

As our world economy becomes more global, the need to understand and deal effectively with the practice and acceptance of corruption will become increasingly important.

By Mark Mallinger, PhD, Gerry Rossy, PhD and Diane Singel, MBA
Ethics

Does Corporate Social Responsibility Pay Off

Can the reputation of being a socially responsible corporate citizen help support a company’s bottom line when a crisis occurs? The evidence suggests that in some situations, it may.

By Karen Schnietz, PhD and Marc Epstein, PhD
Ethics, Sustainability

Slowing Runaway Juries

Supreme Court case State Farm Mutual Automobile Insurance Co. v. Campbell provides some relief for businesses facing punitive damages lawsuits.

By Larry Bumgardner, JD
Business Law
Conversation with AT&T's Betsy Bernard

Conversation with AT&T’s Betsy Bernard

An interview with Betsy Bernard, former president of AT&T and member of AT&T’s Office of the Chairman, the company’s governing executive panel.

By Linda A. Livingstone, PhD
Interviews

Who’s Driving American Firms?

Corporate boards of directors need to be very proactive and diligent in order to protect shareholder interests, the larger economy . . . and themselves.

By Steven R. Ferraro, CFA, PhD and Linnea B. McCord, JD, MBA
Accounting / Finance / Investing
Conversation with Harvard's Dr. Gary Hamel

Conversation with Harvard’s Dr. Gary Hamel

Dr. Gary Hamel, faculty member at Harvard and chairman of Strategos, a strategy innovation company, describes his concept of organizational activism.

By W. Scott Sherman, PhD
Interviews
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