10 Lessons for Entrepreneurs
This article culls the top 10 lessons for aspiring entrepreneurs, based on the author’s research and hands-on experience starting two companies.
Tag: Competiton
How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation
An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.