Protecting Descriptive Brands in Trademark and Trade Dress Law:
A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.
A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.
An application of the 5-Forces Industry Analysis to the “industry of professional basketball” to draw conclusions about the main success factors for “firms” (teams) in the NBA.