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Tag: brand value

Protecting Descriptive Brands in Trademark and Trade Dress Law:

Protecting Descriptive Brands in Trademark and Trade Dress Law:

A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.

By David Scalise, JD, Alexa Koenig, JD, MA and Brandon Carr, JD
Business Law
5-Forces Industry Analysis

5-Forces Industry Analysis

An application of the 5-Forces Industry Analysis to the “industry of professional basketball” to draw conclusions about the main success factors for “firms” (teams) in the NBA.

By Karen Schnietz, PhD, Sanjay Advani, MBA, Tim Henderson, MBA, Harold McIntyre, MBA, Darrell Simms, MBA and Sara van Valkenburg, MBA
Strategy
Pepperdine | Graziadio Business School

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