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Tag: brand management

Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty

Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty

A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.

By Michael Crooke, MBA, PhD and Craig Wilson
Marketing
2010 Student Paper Winner: Using Social Media to Grow Your Business

2010 Student Paper Winner: Using Social Media to Grow Your Business

Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.

By Areg Bagdasarian, MBA and Steffanie Tamehiro
Marketing
How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation

How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation

An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.

By Dillard Tinsley, PhD and Joseph G. Ormsby, PhD
Marketing
Pepperdine | Graziadio Business School

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