Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.
2010 Student Paper Winner: Using Social Media to Grow Your Business
Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.
How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation
An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.