Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.
A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.
Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.
An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.