Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.
Secondary Meaning in Trademark and Trade Dress Law
This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.
2010 Student Paper Winner: Using Social Media to Grow Your Business
Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.