Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.
Tag: brand equity
Secondary Meaning in Trademark and Trade Dress Law
This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.
2010 Student Paper Winner: Using Social Media to Grow Your Business
Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.