With the vast ecosystem of information technology systems available to management along with the wide-ranging analytical techniques that can be applied to data, knowing where to start the journey toward a data-driven decision-making approach can be daunting to management.
The process used to gather information in making decisions can be as important as the decisions. Do you rely more on sophisticated analytics or intuition?
Analytics can, through the use of various Big Data-driven computer models, significantly enhance the decision-making process and, thus, hopefully performance.
The Book Corner offers reviews by Graziadio School faculty on a variety of books on business topics.