What criteria should tech managers use to evaluate the ROI for new technology? Recent research by the Delphi Group and others indicates that reduced cycle time, or faster value-chain integration, and increased customer retention are the key metrics. Decreased cycle time provides a hard metric for assessing how technology increases an organization’s ability to deliver … Continued
Ansoff’s Growth Strategy Matrix can identify six separate market conditions, or cells, which represent increasing risk for marketers for high-tech roll outs.
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