Graziadio Business Review | Graziadio School of Business and Management | Pepperdine University
  • Journal
  • All Issues
  • About
  • Submissions
  • Blog
Please enter a search term.
Journal Marketing Page 2

Marketing

2010 Student Paper Winner: Using Social Media to Grow Your Business

2010 Student Paper Winner: Using Social Media to Grow Your Business

Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.

By Areg Bagdasarian, MBA and Steffanie Tamehiro
Marketing
How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation

How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation

An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.

By Dillard Tinsley, PhD and Joseph G. Ormsby, PhD
Marketing
Believe It: Complaints Are Gifts

Believe It: Complaints Are Gifts

Complaining customers give businesses a key opportunity to uncover problems and venture into new markets, as complaints are one of the least expensive market research tools around.

By Janelle Barlow, PhD
Marketing
Making Marketing Accountable

Making Marketing Accountable

David W. Stewart, editor of the Journal of the Academy of Marketing Science shares his expertise and thoughts on Marketing Accountability.

By David W. Stewart, PhD
Marketing
The Measurement Trap - Editorial

The Measurement Trap – Editorial

The measurement trap represents a false belief that we can fully understand all aspects of our business strictly through measurement.

By William Bleuel, PhD
Decision Sciences, Editorials, Management, Marketing, Organizational Behavior

Do Not Call!*

New do-not-call regulations make telemarketing more difficult and less profitable for businesses, but permission-based direct marketing is an effective tool.

By Lynda Palmer,MBA and Frieda Gehlen, PhD
Marketing
Artificial Intelligence Techniques Enhance Business Forecasts

Artificial Intelligence Techniques Enhance Business Forecasts

Emerging information technologies and artificial intelligence (AI) techniques can improve the accuracy of forecasts and enhance the bottom line.

By Owen P. Hall, Jr., PE, PhD
Economics, Marketing

Waiting Games People Play

Distraction, information, and compensation are common strategies that may mollify waiting customers.

By David McMahon, PhD
Marketing

The Death of the Sales Force

The traditional institutional sales representative is becoming a casualty to the move to electronic E2B supply chain management.

By David McMahon, PhD
Marketing

Serving Each Other on the Inside

To improve internal customer service, managers need to measure, give feedback, and continuously improve upon how employees serve each other.

By Charles D. Kerns, PhD, MBA
Marketing

Will Marketers Survive the Information Age?

In trust-based relationships, customers may share ways in which we can better serve them.

By William R. Smith, PhD
Marketing

Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts

A case study involving a private country club charged with increasing memberships to cover the cost of opening a second 18-hole golf course.

By Edward A. Merritt and Charles W. Fojtik, DBA
Marketing
1 2
Pepperdine | Graziadio Business School

More

  • Editorials
  • Interviews
  • Book Corner
  • Archive – Video Library
  • Editorial Review Board

Follow us

  • Facebook
  • Twitter
  • Linkedin

Topics

  • Accounting / Finance / Investing
  • Business Law
  • Decision Sciences
  • Economics
  • Entrepreneurship / Innovation
  • Ethics
  • Global Business
  • Human Resources
  • Information Management/Technology (IT)
  • Leadership
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Strategy
  • Sustainability
  • Work-Life Balance

Subscribe to the GBR Journal

  • All Issues
  • About
  • Terms of Use
  • Editorial Review Board
  • Submissions
  • Privacy Policy

GBR Social Media

  • Facebook
  • Twitter
  • Linkedin
Pepperdine Graziadio Business School
6100 Center Drive, Los Angeles, CA 90045-1590

The opinions expressed are solely those of the authors and do not necessarily reflect the views of the Pepperdine Graziadio Business School nor Pepperdine University.
Copyright © 2018 Pepperdine University