Today’s consumers are subject to social pressure to support brands that are aligned with their personal values. When firms do not conform to their customer’s values, they often find themselves the target of boycotts. Managing in the age of boycotts is something firms need to pay attention to and understand how to manage.
To create lasting strategic advantages, leaders need to consider how organizational identity, a more intangible and less mobile feature of the firm, may be used to create a sustainable competitive advantage.
Researchers, in striving to understand rational decision making, have often attempted to capture algorithmic calculations of how decisions are made.
While rivalry can encourage managers to increase organizational effort or output, it can also increase the likelihood of unethical behavior.
Each type of innovation requires different, often opposing, structures, cultures, and processes. Thus, to become ambidextrous, companies must create a balanced mix of all three, each a leg in a three-legged stool.
By understanding self, a common thread of storytelling loosely ties the marketing theory of “self-concept” together with the narrative view of “identity.”…the exploration of possessions and their role in storytelling may strengthen the bond between consumers and brands.
However, competition can become so intense that it can be counterproductive and lead to alarming behavior.
In today’s world of increasing complexity, unpredictability, and rapid pace there is more demand for innovation than corporations are currently able to meet.
What accounts for owners selling items for more or less than they are worth? Do sellers and buyers see the value of an item in the same way? Can a third-party agent impact the selling price of an item to net the seller a higher profit? This article offers some surprising answers.
A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.
The Book Corner offers reviews by Graziadio School faculty on a variety of books on business topics.
Twitter is a form of electronic charisma that can attract or repel followers. This article explores the uses and limitations of Twitter and analyzes its success based on the definition of charisma.
Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.
An integration of management and marketing approaches to market orientation is necessary to gain its full benefits, as evidenced by the success of Coach, H-P, Zara, and Ford.
Complaining customers give businesses a key opportunity to uncover problems and venture into new markets, as complaints are one of the least expensive market research tools around.