CSAT or CES: Does It Matter?
As the role of the customer becomes more and more important to the sustainability of the firm, effective allocation of resources will provide a significant advantage to customer service organizations.
Decision Sciences
Turning to Neuroscience to Tap into Emotions
Researchers, in striving to understand rational decision making, have often attempted to capture algorithmic calculations of how decisions are made.
EDITORIAL – Passing the Turing Test
Artificial intelligence (AI) can enhance student learning outcomes for the 21st century.
Three-Minute Financial Analysis for the Non-Financial Manager
The 12-step approach may not comprise a full financial analysis of an organization, but this approach does enable the NFM to gain quick insights into the financial performance of an organization.
How Religious Beliefs Influence Financial Decision-Making
A review of the interaction of finance and religion shows not only has there been a long historical relationship between them, but religion continues to influence financial decision-making.
Big Data Decision Making
The process used to gather information in making decisions can be as important as the decisions. Do you rely more on sophisticated analytics or intuition?
Editorial: Lightning in a Bottle!
Analytics can, through the use of various Big Data-driven computer models, significantly enhance the decision-making process and, thus, hopefully performance.
Making Decisions with Multiple Attributes: A Case in Sustainability Planning
Decisions involving issues of sustainability tend to include an array of objective attributes along with highly subjective value judgments. Managers must find a way to factor qualitative attributes such as environmental, social, and ethical impact into the decision-making process.
The Book Corner
The Book Corner offers reviews by Graziadio School faculty on a variety of books on business topics.
What to Do When Traditional Diversification Strategies Fail
Many factors contribute to volatile market behavior. This article explores a methodology that attempts to address these factors.
The Winner’s Curse and Optimal Auction Bidding Strategies
Simulation, an analytical tool from the management science field, can be of tremendous value in generating empirical evidence about auctions when actual data does not exist.
IT MATTERS: Measuring Success
IT and quantitative analysis offer extraordinary benefits to decision-makers but complex decisions cannot always be measurable.
The Measurement Trap – Editorial
The measurement trap represents a false belief that we can fully understand all aspects of our business strictly through measurement.
How Gerber Used a Decision Tree in Strategic Decision-Making
Decision trees can assist executives in making strategic decisions.
To Join or Not To Join..?
What criteria should drive your decision on whether to accept the invitation to serve on the board of directors of a local nonprofit organization?