In this issue:
By Ann Salerno and Lillie Brock
Berrett-Koehler Publishers, 2008
Reviewed by John Oppenheim, Adjunct Professor of Management Information Systems
By Cornelis A. de Kluyver
Business Expert Press, 2009
Reviewed by Sean D. Jasso, PhD, Practitioner Faculty of Economics
In traditional MBA programs, formal training in corporate governance is often brief, inconsistent, or entirely nonexistent. The author provides management students and practitioners the opportunity to fill this void.
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
By John A. Goodman
Reviewed by Bill Bleuel, PhD, Professor of Decision Sciences
By Debbe Kennedy
Reviewed by Robert Fulmer, PhD, GBR Editorial Review Board
By William D. Cohan
Reviewed by Timothy Krause, Adjunct Professor of Finance
By Jennifer B. Kahnweiler
Berrett-Koehler Publishers, 2009
Leo A. Mallette, EdD, Adjunct Professor of Decision Sciences and Marketing
Deborah A. Rainer, Adjunct Professor of Management – Leadership and Teams
Ranier: This book is most useful for high potentials who are fairly young in their careers and are looking for strategies and behaviors to employ in situations where they want to exert greater influence. Read more…
By Matthew Stewart
W. W. Norton & Company, 2009
Reviewed by John Briginshaw, PhD, Assistant Professor of Accounting
Perhaps Stewart is making the ultimate postmodern statement about business books: He proves how bad they all are by writing a bad one himself.
By Brian Cole Miller
Reviewed by Leo A. Mallette, EdD, Adjunct Professor of Decision Sciences and Marketing
The value of author Brian Cole Miller’s writing is that he presents these ideas as if you were thinking them up yourself (but you didn’t).
By Lowell L. Bryan and Claudia I. Joyce
Reviewed by Donald Atwater, PhD, Practitioner Faculty of Economics
By Roger Fritz
Reviewed by J. Goosby Smith, PhD, Supporting Faculty, Applied Behavior Science
This well-written and well-organized book is a quick read that dispenses useful advice for evaluating one’s own and others’ effectiveness in the workplace.
By Marvin A. Davis
Reviewed by Rogelio F. Nochebuena, Adjunct Professor of Strategy
I would recommend this book to turnaround specialists as well as company executives and owners who may find it useful in keeping their businesses running smoothly by avoiding the mistakes of others.
By Nick Morgan
Jossey Bass, 2009
Reviewed by Davide Accomazzo, MBA, Adjunct Professor of Finance
One point of interest was Morgan’s articulation of what advertisers and marketing experts have believed since the inception of the consumer era: decision making is mostly an emotional and, therefore, non-verbal process.