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New Issue of Graziadio Business Review

Welcome to the new issue of the Graziadio Business Review! This issue is now available online at gbr.pepperdine.edu. Let the Social Networking Games Begin Gamification: The Future for Business in Hiring and Training By Donald M. Atwater, PhD and Brian Clark, MBA The use of social networking games for business, which is referred to as gamification, is … Continued

More Thoughts on Microsoft

The Graziadio Business Review published “The Case of Microsoft’s Surface Tablet: Going Behind the Strategy with SWOT”  in 2013 Volume 16, Issue 2, an article by David R. King, PhD, and Todd Peterson. This post contains some updated thoughts.   The analysis examining “The case of Microsoft’s Surface Tablet” was developed in the Spring of 2013, but … Continued

Our Degree Is What We Make of It

As I outlined in my Three Part MBA Philanthropy Series, alumni are a critical financial component to business schools.  However, alumni can contribute in many other ways. In addition to providing financial support to their alma mater, alumni also play an equally important role in pre-student recruiting and job placement. Why is pre-student recruiting important?  Today, business … Continued

Caution for Small Business Owners Using a Home as Collateral

Recent data from the Pepperdine Private Capital Market Project revealed that 88% of privately-held businesses with revenues less than $5 million want to execute growth strategies, but they typically have lower levels of necessary resources, such as the people or finances, to grow compared to privately-held businesses with higher revenues. Eager to grow, but lacking … Continued