This is the last of a series of four blogs devoted to the topic of customer retention. Read Part 1, Part 2 and Part 3. The key to competing for retention is to quantify and understand the connections between loyalty and profits. How to use measurements as tools to ensure integrity, accountability and decision-making relative … Continued
This is a guest post by Linnea B. McCord, JD, MBA, Associate Professor of Business Law We are only just beginning to comprehend how bad an ethics mess we’re in—but it’s likely to be a real doozy. Failing CEOs walk away with more than $100 million and Wall Street investment bankers pay themselves many billions … Continued
This is a guest post by Richard M. McCabe, PhD, supporting faculty in Strategy at the Graziadio School of Business and Management, Pepperdine University A recent Air Travel Consumer Report (February 2008) describes the continuing decline in service experienced by airline passengers in the United States. More than 24 percent of scheduled flights by U.S. … Continued