New Issue of Graziadio Business Review

Welcome to the new issue of the Graziadio Business Review! This issue is now available online at gbr.pepperdine.edu.


Let the Social Networking Games Begin
Gamification: The Future for Business in Hiring and Training

By Donald M. Atwater, PhD and Brian Clark, MBA

The use of social networking games for business, which is referred to as gamification, is an emerging technology. This article reports several cases where gamification has been successfully introduced in businesses and explores areas that are likely to expand in the future to improve the value of workers.


The Case of Microsoft’s Surface Tablet
Going Behind the Strategy with SWOT

By David R. King, PhD, and Todd Peterson

The applicability and relevance of SWOT analysis can be demonstrated by showing how this strategy tool can explain Microsoft’s Surface tablet. Microsoft faces increased competition from other technology firms and its core business of personal computer (PC) operating systems and software face declining demand;a SWOT analysis helps to understand Microsoft’s response.


Hysteresis in Financial Statements
Effects of the U.S. Recession on Company Performance and Prospects for Recovery

By David W. Crain, PhD

With the U.S. and world economy seemingly climbing out of serious recession, it is time to take stock of corporations that are recovering and those that may have suffered more lasting damage. Here, the concept from the physical world, hysteresis, is applied to corporate financial statements contrasting the path of growth leading up to the recession to the path of contraction that follows.


LESSONS LEARNED: Creating Values That Work
Beyond Just Setting An Example

By Marianne Tracy, MSOD

Values are the most important features of developing organizational identity. In addition, values provide the frame for achieving organizational results. Defining values and associated behaviors provide both a focus and the glue that binds the leadership behavior and managerial culture. This article includes eight suggestions for incorporating values and behaviors into an organization?


EDITORIAL: Getting Ready for Virtually Anything in Management Education
Growing Use of Social Media Will Change Traditional Learning

By Owen P. Hall, Jr., PE, PhD

Today, business educators are under growing pressure to engage in significant reforms due to the impacts of globalization, new learning technologies, soaring tuitions, and unprecedented economic uncertainty. The approach being adopted in many business schools is to engage faculty and students in a virtual learning experience via social media.


The Book Corner
Reviews of Business Books

Click Millionaires: Work Less, Live More with an Internet Business You Love
By Scott Fox
Amacom, 2012
Reviewed by Donald M. Atwater, Phd

Fate of the States: The New Geography of American Prosperity
by Meredith Whitney
Portfolio Hardcover, 2013
Reviewed by John J. Scully, PhD, CPA

Harder than I Thought: Adventures of a Twenty-First Century Leader
by Robert D. Austin, Richard L. Nolan, and Shannon O’Donnell
Harvard Business Review Press, 2012
Reviewed by Mark Allen, PhD

Technical Analysis for the Trading Professional, Second Edition: Strategies and Techniques for Today’s Turbulent Global Financial Markets
by Constance M. Brown, CMT
McGraw-Hill, 2011
Reviewed by Steve Ahn and Alexander Frumkin


We hope you will enjoy this issue.

Author of the article
Graziadio Business Review
Graziadio Business Review is an online journal that delivers relevant business information and analysis for business, government, and non-profit managers. From accounting and finance to ethics and work/life balance, the Graziadio Business Review extends current business debates in new directions that you can use to advance your business and professional career.
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