In “Information Technology Enables Transformation of Hollywood” (written after the 2012 Hollywood IT Summit or “HITS”), Devendra Mishra discusses the expanding roles of CIOs and the new partnerships between CIOs and CTOs. According to Mishra, one “game-changing role” for the CIO is the new relationship between the studios and their consumers. With the increased involvement of consumers through the Internet and social media, CIOs have better insight and greater access to consumers. For instance, CIOs use social media data to develop “consumer-centric content.”
In the article, Mishra also shares how some Hollywood studios are reconstructing their business in order to enhance their digital distribution, increase revenue, and reduce costs. Additionally, Mishra offers seven key initiatives that CIOs from Hollywood studios are addressing.
Devendra Mishra is Adjunct Professor of Decision Sciences and Marketing at the Graziadio School of Business and Management, Pepperdine University, and Chief Strategist at MESA.
Also check out additional videos from the conference, “From Information Systems to Innovation Systems: Establishing the Next Generation Information Systems Department,” hosted by Pepperdine University, which includes presentations from Harvey Koeppel (Center for CIO Leadership), Robert Fort (Guitar Center), Joel Manfredo (County of Orange), and a Panel of Financial Experts.