On the IT industry website Smart Enterprise Exchange, Dr. Mark W.S. Chun, PhD, Director of the Center for Applied Research and Associate Professor of Information Systems wrote a guest article, “Six Trends CIOs Must Track and Leverage,” in which he discusses new research from Pepperdine University’s Graziadio Business School involving IT executives from both Asia and the United States. In this article, Dr. Chun explains how today’s successful CIOs must be “savvy in both technology and business.” For instance, CIOs must not only use technology as a tool to reduce costs, but also as a means to generate revenue for the business. Also in this article, Dr. Chun offers six key developments over the last decade that has impacted the role of the CIO.
Dr. Chun established the National Knowledge Management Conference hosted annually by Pepperdine University and sponsored by Pratt & Whitney, NASA Jet Propulsion Laboratories, Northrop Grumman, Hitachi Consulting, Open Text, and The Aerospace Corporation. His expertise and research focus falls within the domain of knowledge management, IS integration, and the use of IS to create value and to transform organizations. He has worked for Intel Corporation, Pepsi Co./Taco Bell, Coopers & Lybrand, and the Bank of Hawaii. He has conducted research at Qwest, Honda, Hilton Hotels, Kaiser Permanente, Mattel, U.S. Treasury Department, USDA, Internal Revenue Service, U.S. Department of Homeland Security, FDIC, Pratt-Whitney Rocketdyne, NASA-JPL, Northrop Grumman, and Raytheon. He has also researched the diffusion of information technology in less-developed Asian countries.
Also check out additional videos from the conference, “From Information Systems to Innovation Systems: Establishing the Next Generation Information Systems Department,” hosted by Pepperdine University, which includes presentations from Harvey Koeppel (Center for CIO Leadership), Robert Fort (Guitar Center), Eric Iverson (Sony Pictures), and Joel Manfredo (County of Orange).