New Issue of the Graziadio Business Review is Now Online

The Summer 2011 issue of the Graziadio Business Review is now available online! This issue, including articles, videos, book reviews, and audio podcasts, can be found at gbr.pepperdine.edu. We welcome your comments and feedback.

Issue Highlights:

Labor Pains: The Recovery of the U.S. Labor Market is about to be Pushed Back
By Donald M. Atwater, PhD, and Neha Kotwani, MBA

Authors Atwater and Kotwani warn practitioners that the economic recovery cycle may take up to seven years rather than four or five if projected decreases in public sector employment become a reality.

Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
By Michael Crooke, MBA, PhD, and Craig Wilson

Crooke, a former CEO of prAna LLC, Revolution Living, and Patagonia, along with Wilson, a loyalty architect and brand innovator, provide brand managers the tools to assure brand advocacy among their target audience.

Leveraging Action Learning as a Talent Management Strategy during Economic Uncertainty
By Kevin S. Groves, PhD, and Jerald L. Monson, MBA

When the going gets tough, get your talent management strategies going! Groves, an award-winning researcher on leadership, teams up with Monson to deliver the business case for action learning for high-potential employees.

Protecting Descriptive Brands in Trademark and Trade Dress Law: Why it’s Important and How to Do It
By David Scalise, JD, Alexa Koenig, JD, MBA, and Brandon Carr

The final article of a three-part series instructs readers how to establish proof of secondary meaning, a critical issue for trademark protection and brand survival.

VIDEO: Transforming the Relationship between Business and IT Executives
Interview with George Westerman, DBA, Research Scientist at the Center for Digital Business, MIT Sloan School of Management, by Mark Chun, PhD

Stay tuned for podcast interviews with the authors here on the GBR blog!!

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