also by Marty Abbott, DM, and Kalle Lyytinen, PhD In a recent GBR article we put forward an argument that in using a product or service consumers are afforded the opportunity to use it in ways not originally intended. We argue that customers do this for a variety of reasons, such as increasing the utility … Continued
Best Blog Practices Timely: The more relevant your topic to current events, the more hits you will receive. Valuable: Entries should promote knowledge, add insight, and provide valuable links to your readers. Concise: Every blog entry doesn’t need to be a 600-word essay. You can post photos, videos, links, PDFs, or anything that you think … Continued
In the fall issue of the Graziadio Business Report we have published five great articles. Facilitating the Inventor – Entrepreneur Interaction: Super-Charging the IP Commercialization Process By Larry William Cox, PhD According to leading economists, entrepreneurs are those individuals who both identify and exploitcommercial opportunities. This article proposes that more technologies could be commercialized and with greater economic … Continued
After the 2012 HITS, Devendra Mishra wrote an article, “Information Technology Enables Transformation of Hollywood,” in which he discusses the expanding roles of CIOs and the new partnerships between CIOs and CTOs.
Charla Griffy-Brown, PhD, discusses the cultural relevance of Twitter in Japan during and after the devastating earthquakes that took place in March 2011.
Top entertainment executives discuss the numerous industry shifts spurred by increased digital content and new media.
Graziadio School faculty chime in on Google’s new algorithm to reduce content farms, what it means for SEO, and how business websites can optimize their sites.
Marketing professor and social media pro Alan Beard talks about how to create social media with “panache.”
Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.
Marketing professor Alan Beard likens social media best practices to that of dinner party conversation – listen, engage, don’t offend, and be interesting.
If social media is really your thing then why not work at a company that truly embraces it? Plenty of organizations are integrating social media into their everyday operations and reaching their target audience through it as well. But according to Mashable.com, four companies in particular have truly embraced social media in a way that … Continued
Attention is a precious resource. Have you considered how you use, diffuse, confuse and potentially abuse your attention? Do you understand the link between where you are spending your attention and the quality of your energy, productivity, and relationships? We live in a world with tremendous potential for distraction. Linda Stone, a former Apple and … Continued