measurement | Tag

Retaining Customers (Part 1 of 4)

This is the first of a four-piece series devoted to the topic of customer retention. Here, I will talk about retention, what it is, and why it drives successful business operations. The three subsequent blogs will present a conceptual framework for issues, rationale, cost models, and examples for use in developing and maintaining a loyal … Continued

By Bill Bleuel, PhD, Professor of Decision Sciences

Retaining Customers Part IV: Parting Comments

This is the last of a series of four blogs devoted to the topic of customer retention. Read Part 1, Part 2 and Part 3. The key to competing for retention is to quantify and understand the connections between loyalty and profits. How to use measurements as tools to ensure integrity, accountability and decision-making relative … Continued

By Bill Bleuel, PhD, Professor of Decision Sciences

Tag: measurement

Retaining Customers (Part 1 of 4)

Retaining Customers Part IV: Parting Comments