As I outlined in my Three Part MBA Philanthropy Series, alumni are a critical financial component to business schools. However, alumni can contribute in many other ways. In addition to providing financial support to their alma mater, alumni also play an equally important role in pre-student recruiting and job placement. Why is pre-student recruiting important? Today, business … Continued
The mobile industry is growing rapidly both domestically and internationally. Many aggregators such as Mobile Messenger (MM) are concentrating on this industry as a new and thriving market.
In this podcast, Ken Fox offers some lessons on global retail expansion using real-world examples of how different companies have succeeded and failed.
Digital Globalization Strategist Luc Berlin discusses his paper, “The Internet and Globalization: Ten Tips to Building an Effective Digital Strategy for Global Success.”
Zara, the flagship retail unit of Spanish parent, Inditex SA, represents a remarkable retail success story.
In this podcast, Garland Simmons, PhD, offers commentary on the financial elements of business resilience, offering examples of businesses that have flourished.
What’s in a name? Quite a bit, it turns out. This podcast summarizes the rules of secondary meaning in trademark law with Alexa Koenig, JD, MA.
Graziadio School faculty chime in on Google’s new algorithm to reduce content farms, what it means for SEO, and how business websites can optimize their sites.
Marketing professor and social media pro Alan Beard talks about how to create social media with “panache.”
Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.
As vice president of worldwide marketing at Herbalife, Clare Burton is responsible for driving the company’s brand awareness around the world.
Marketing professor Alan Beard likens social media best practices to that of dinner party conversation – listen, engage, don’t offend, and be interesting.
If social media is really your thing then why not work at a company that truly embraces it? Plenty of organizations are integrating social media into their everyday operations and reaching their target audience through it as well. But according to Mashable.com, four companies in particular have truly embraced social media in a way that … Continued